diff --git a/packages/block-library/src/site-logo/edit.js b/packages/block-library/src/site-logo/edit.js
index 81217e6cb5135..edf8bbccfeb65 100644
--- a/packages/block-library/src/site-logo/edit.js
+++ b/packages/block-library/src/site-logo/edit.js
@@ -654,16 +654,17 @@ export default function LogoEdit( {
 			{ controls }
 			{ mediaInspectorPanel }
 			{ ( !! logoUrl || !! temporaryURL ) && logoImage }
-			{ ! temporaryURL && ! logoUrl && ! canUserEdit && (
-				<Placeholder className="site-logo_placeholder">
-					{ !! isLoading && (
+			{ ( isLoading ||
+				( ! temporaryURL && ! logoUrl && ! canUserEdit ) ) && (
+				<Placeholder className="site-logo_placeholder" withIllustration>
+					{ isLoading && (
 						<span className="components-placeholder__preview">
 							<Spinner />
 						</span>
 					) }
 				</Placeholder>
 			) }
-			{ ! temporaryURL && ! logoUrl && canUserEdit && (
+			{ ! isLoading && ! temporaryURL && ! logoUrl && canUserEdit && (
 				<MediaPlaceholder
 					onSelect={ onInitialSelectLogo }
 					accept={ ACCEPT_MEDIA_STRING }