diff --git a/src/directives/attributes/wp-show.php b/src/directives/attributes/wp-show.php
index 8970ae98..89ed6126 100644
--- a/src/directives/attributes/wp-show.php
+++ b/src/directives/attributes/wp-show.php
@@ -4,13 +4,13 @@
 
 function process_wp_show( $tags, $context ) {
 	if ( ! $tags->is_tag_closer() ) { // TODO: Exclude void and self-closing!
-		set_bookmark_for_tag( $tags, 'wp-show' );
+		set_bookmark_for_directive( $tags, 'wp-show' );
 		return;
 	}
 
 	$end = 'wp-show-closer';
 	$tags->set_bookmark( 'wp-show-closer' );
-	$start = seek_bookmark_for_tag( $tags, 'wp-show' );
+	$start = seek_bookmark_for_directive( $tags, 'wp-show' );
 
 	$value = $tags->get_attribute( 'wp-show' );
 	if ( null !== $value ) {
diff --git a/src/directives/utils.php b/src/directives/utils.php
index 50ffbe1c..e69132d0 100644
--- a/src/directives/utils.php
+++ b/src/directives/utils.php
@@ -50,24 +50,24 @@ function set_style( $style, $name, $value ) {
 	return implode( ';', $style_assignments );
 }
 
-function count_bookmarks_for_tag( $tags, $tag ) {
+function count_bookmarks_for_directive( $tags, $directive ) {
 	$i = 0;
-	while ( $tags->has_bookmark( $tag . '-' . $i ) ) {
+	while ( $tags->has_bookmark( $directive . '-' . $i ) ) {
 		++$i;
 	}
 	return $i;
 }
 
-function set_bookmark_for_tag( $tags, $tag ) {
-	$i        = count_bookmarks_for_tag( $tags, $tag );
-	$bookmark = $tag . '-' . $i;
+function set_bookmark_for_directive( $tags, $directive ) {
+	$i        = count_bookmarks_for_directive( $tags, $directive );
+	$bookmark = $directive . '-' . $i;
 	$tags->set_bookmark( $bookmark );
 	return $bookmark;
 }
 
-function seek_bookmark_for_tag( $tags, $tag ) {
-	$i        = count_bookmarks_for_tag( $tags, $tag ) - 1;
-	$bookmark = $tag . '-' . $i;
+function seek_bookmark_for_directive( $tags, $directive ) {
+	$i        = count_bookmarks_for_directive( $tags, $directive ) - 1;
+	$bookmark = $directive . '-' . $i;
 	$tags->seek( $bookmark );
 	return $bookmark;
 }
\ No newline at end of file