diff --git a/RELEASE b/RELEASE
index 32d3072536d..2028432287a 100644
--- a/RELEASE
+++ b/RELEASE
@@ -1,6 +1,6 @@
 IPFS hash of the deployment:
-- CIDv0: `Qma7JPknjeioxNgRPRcWs7UWvV6VJduMgmNMJ6GdxsvYJt`
-- CIDv1: `bafybeifo4c4ij3unqr3bgji2gbqmnnb5vs52mopawwu7irbfppk7aoenwe`
+- CIDv0: `QmWaBTFEnY4LqKBdeyyRBmwhCuphBhe3p3CKmxnnuNhY5z`
+- CIDv1: `bafybeid2kthnxmhk5tcm2ogpsjzooeo3dj6bt2oh6tk3vbrsqf4sc2ogju`
 
 The latest release is always mirrored at [app.uniswap.org](https://app.uniswap.org).
 
@@ -10,15 +10,15 @@ You can also access the Uniswap Interface from an IPFS gateway.
 Your Uniswap settings are never remembered across different URLs.
 
 IPFS gateways:
-- https://bafybeifo4c4ij3unqr3bgji2gbqmnnb5vs52mopawwu7irbfppk7aoenwe.ipfs.dweb.link/
-- https://bafybeifo4c4ij3unqr3bgji2gbqmnnb5vs52mopawwu7irbfppk7aoenwe.ipfs.cf-ipfs.com/
-- [ipfs://Qma7JPknjeioxNgRPRcWs7UWvV6VJduMgmNMJ6GdxsvYJt/](ipfs://Qma7JPknjeioxNgRPRcWs7UWvV6VJduMgmNMJ6GdxsvYJt/)
+- https://bafybeid2kthnxmhk5tcm2ogpsjzooeo3dj6bt2oh6tk3vbrsqf4sc2ogju.ipfs.dweb.link/
+- https://bafybeid2kthnxmhk5tcm2ogpsjzooeo3dj6bt2oh6tk3vbrsqf4sc2ogju.ipfs.cf-ipfs.com/
+- [ipfs://QmWaBTFEnY4LqKBdeyyRBmwhCuphBhe3p3CKmxnnuNhY5z/](ipfs://QmWaBTFEnY4LqKBdeyyRBmwhCuphBhe3p3CKmxnnuNhY5z/)
 
-### 5.63.3 (2024-12-23)
+### 5.63.4 (2025-01-02)
 
 
 ### Bug Fixes
 
-* **web:** change default rpc url (#14764) 153ffd9
+* **web:** set duped events as executed to prevent retry - prod (#14781) 35193b4
 
 
diff --git a/VERSION b/VERSION
index 3fab0614622..5f7c11993e8 100644
--- a/VERSION
+++ b/VERSION
@@ -1 +1 @@
-web/5.63.3
\ No newline at end of file
+web/5.63.4
\ No newline at end of file
diff --git a/packages/uniswap/src/data/rest/conversionTracking/tracking.ts b/packages/uniswap/src/data/rest/conversionTracking/tracking.ts
index 8d06a3312a1..8318158f0d4 100644
--- a/packages/uniswap/src/data/rest/conversionTracking/tracking.ts
+++ b/packages/uniswap/src/data/rest/conversionTracking/tracking.ts
@@ -23,9 +23,13 @@ const buildTwitterProxyRequest = ({
   method: RequestType.POST,
   headers: DEFAULT_HEADERS,
   body: JSON.stringify({
-    conversion_time: addJitter(new Date()),
-    event_id: eventId,
-    identifiers: [{ [PlatformIdType.Twitter]: lead.id }],
+    conversions: [
+      {
+        conversion_time: addJitter(new Date()),
+        event_id: eventId,
+        identifiers: [{ [PlatformIdType.Twitter]: lead.id }],
+      },
+    ],
   }),
 })
 
diff --git a/packages/uniswap/src/data/rest/conversionTracking/useConversionTracking.ts b/packages/uniswap/src/data/rest/conversionTracking/useConversionTracking.ts
index 05c055461f4..e47b0533355 100644
--- a/packages/uniswap/src/data/rest/conversionTracking/useConversionTracking.ts
+++ b/packages/uniswap/src/data/rest/conversionTracking/useConversionTracking.ts
@@ -1,3 +1,4 @@
+import { ConnectError } from '@connectrpc/connect'
 import { useAtom } from 'jotai'
 import { atomWithStorage } from 'jotai/utils'
 import { parse } from 'qs'
@@ -46,6 +47,7 @@ export function useConversionTracking(): UseConversionTracking {
   const trackConversion = useCallback(
     async ({ platformIdType, eventId, eventName }: TrackConversionArgs) => {
       const lead = conversionLeads.find(({ type }) => type === platformIdType)
+      let setAsExecuted: boolean = false
 
       // Prevent triggering events under the following conditions:
       // - No corresponding lead
@@ -74,13 +76,7 @@ export function useConversionTracking(): UseConversionTracking {
           throw new Error()
         }
 
-        setConversionLeads((leads: ConversionLead[]) => [
-          ...leads.filter(({ id }) => lead.id !== id),
-          {
-            ...lead,
-            executedEvents: lead.executedEvents.concat([eventId]),
-          },
-        ])
+        setAsExecuted = true
 
         sendAnalyticsEvent(UniswapEventName.ConversionEventSubmitted, {
           id: lead.id,
@@ -88,13 +84,36 @@ export function useConversionTracking(): UseConversionTracking {
           eventName,
           platformIdType,
         })
-      } catch (e) {
+      } catch (error) {
         // Note: The request will be retried until it exists in executedEvents
+        // If the event has already been executed, but doesn't exist in executedEvents, this will ensure we don't retry errors
+        if (error instanceof ConnectError) {
+          if (error.message.includes('limit for this (user, event)')) {
+            setAsExecuted = true
+          }
+        }
+      } finally {
+        if (setAsExecuted) {
+          setConversionLeads((leads: ConversionLead[]) => [
+            ...leads.filter(({ id }) => lead.id !== id),
+            {
+              ...lead,
+              executedEvents: lead.executedEvents.concat([eventId]),
+            },
+          ])
+        }
       }
     },
     // TODO: Investigate why conversionProxy as a dependency causes a rendering loop
     // eslint-disable-next-line react-hooks/exhaustive-deps
-    [account.address, conversionLeads, setConversionLeads],
+    [
+      account.address,
+      conversionLeads,
+      isConversionTrackingEnabled,
+      isGoogleConversionTrackingEnabled,
+      isTwitterConversionTrackingEnabled,
+      setConversionLeads,
+    ],
   )
 
   const trackConversions = useCallback(