diff --git a/datumaro/plugins/openvino/README.md b/datumaro/plugins/openvino_plugin/README.md
similarity index 98%
rename from datumaro/plugins/openvino/README.md
rename to datumaro/plugins/openvino_plugin/README.md
index a8f37d3ef98c..fc0d904eb9ef 100644
--- a/datumaro/plugins/openvino/README.md
+++ b/datumaro/plugins/openvino_plugin/README.md
@@ -67,7 +67,7 @@ You need to implement your own interpreter samples to support the other OpenVINO
   # Examples
   # Detection> ssd_mobilenet_v2_coco
   source /opt/intel/openvino/bin/setupvars.sh
-  cd datumaro/plugins/openvino
+  cd datumaro/plugins/openvino_plugin
   datum create -o proj_ssd_mobilenet_v2_coco_detection
   datum model add -l openvino -p proj_ssd_mobilenet_v2_coco_detection --copy -- \
       --output-layers=do_ExpandDims_conf/sigmoid \
@@ -79,7 +79,7 @@ You need to implement your own interpreter samples to support the other OpenVINO
   
   # Classification> mobilenet-v2-pytorch
   source /opt/intel/openvino/bin/setupvars.sh
-  cd datumaro/plugins/openvino
+  cd datumaro/plugins/openvino_plugin
   datum create -o proj_mobilenet_v2_classification
   datum model add -l openvino -p proj_mobilenet_v2_classification --copy -- \
       -d model/mobilenet-v2-pytorch.xml \
diff --git a/datumaro/plugins/openvino/__init__.py b/datumaro/plugins/openvino_plugin/__init__.py
similarity index 100%
rename from datumaro/plugins/openvino/__init__.py
rename to datumaro/plugins/openvino_plugin/__init__.py
diff --git a/datumaro/plugins/openvino/launcher.py b/datumaro/plugins/openvino_plugin/launcher.py
similarity index 100%
rename from datumaro/plugins/openvino/launcher.py
rename to datumaro/plugins/openvino_plugin/launcher.py
diff --git a/datumaro/plugins/openvino/samples/coco.class b/datumaro/plugins/openvino_plugin/samples/coco.class
similarity index 100%
rename from datumaro/plugins/openvino/samples/coco.class
rename to datumaro/plugins/openvino_plugin/samples/coco.class
diff --git a/datumaro/plugins/openvino/samples/imagenet.class b/datumaro/plugins/openvino_plugin/samples/imagenet.class
similarity index 100%
rename from datumaro/plugins/openvino/samples/imagenet.class
rename to datumaro/plugins/openvino_plugin/samples/imagenet.class
diff --git a/datumaro/plugins/openvino/samples/mobilenet_v2_pytorch_interp.py b/datumaro/plugins/openvino_plugin/samples/mobilenet_v2_pytorch_interp.py
similarity index 100%
rename from datumaro/plugins/openvino/samples/mobilenet_v2_pytorch_interp.py
rename to datumaro/plugins/openvino_plugin/samples/mobilenet_v2_pytorch_interp.py
diff --git a/datumaro/plugins/openvino/samples/ssd_face_detection_interp.py b/datumaro/plugins/openvino_plugin/samples/ssd_face_detection_interp.py
similarity index 100%
rename from datumaro/plugins/openvino/samples/ssd_face_detection_interp.py
rename to datumaro/plugins/openvino_plugin/samples/ssd_face_detection_interp.py
diff --git a/datumaro/plugins/openvino/samples/ssd_mobilenet_coco_detection_interp.py b/datumaro/plugins/openvino_plugin/samples/ssd_mobilenet_coco_detection_interp.py
similarity index 100%
rename from datumaro/plugins/openvino/samples/ssd_mobilenet_coco_detection_interp.py
rename to datumaro/plugins/openvino_plugin/samples/ssd_mobilenet_coco_detection_interp.py
diff --git a/datumaro/plugins/openvino/samples/ssd_person_detection_interp.py b/datumaro/plugins/openvino_plugin/samples/ssd_person_detection_interp.py
similarity index 100%
rename from datumaro/plugins/openvino/samples/ssd_person_detection_interp.py
rename to datumaro/plugins/openvino_plugin/samples/ssd_person_detection_interp.py
diff --git a/datumaro/plugins/openvino/samples/ssd_person_vehicle_bike_detection_interp.py b/datumaro/plugins/openvino_plugin/samples/ssd_person_vehicle_bike_detection_interp.py
similarity index 100%
rename from datumaro/plugins/openvino/samples/ssd_person_vehicle_bike_detection_interp.py
rename to datumaro/plugins/openvino_plugin/samples/ssd_person_vehicle_bike_detection_interp.py
diff --git a/datumaro/plugins/openvino/samples/ssd_vehicle_detection_interp.py b/datumaro/plugins/openvino_plugin/samples/ssd_vehicle_detection_interp.py
similarity index 100%
rename from datumaro/plugins/openvino/samples/ssd_vehicle_detection_interp.py
rename to datumaro/plugins/openvino_plugin/samples/ssd_vehicle_detection_interp.py