diff --git a/jgiven-core/src/main/java/com/tngtech/jgiven/annotation/IsTag.java b/jgiven-core/src/main/java/com/tngtech/jgiven/annotation/IsTag.java
index 201eb87907..a509c48c18 100644
--- a/jgiven-core/src/main/java/com/tngtech/jgiven/annotation/IsTag.java
+++ b/jgiven-core/src/main/java/com/tngtech/jgiven/annotation/IsTag.java
@@ -79,4 +79,28 @@
      * Whether the type should be prepended to the tag if the tag has a value.
      */
     boolean prependType() default false;
+
+    /**
+     * Sets a CSS class that should be used in HTML reports for this tag.
+     * <p>
+     * The default css class is 'tag-<name>' where type is the name of the tag    
+     * <p>
+     * Non-HTML reports ignore this attribute
+     * 
+     * @since 0.7.2
+     */
+    String cssClass() default "";
+
+    /**
+     * A color that should be used in reports for this tag.
+     * <p>
+     * It depends on the type of the report whether this value is interpreted.
+     * <p>
+     * Example values are 'red', '#ff0000', 'rgba(100,0,0,0.5)'
+     * <p>
+     * For advanced styling options use the {@link #cssClass()} attribute instead.  
+     * 
+     * @since 0.7.2
+     */
+    String color() default "";
 }
diff --git a/jgiven-core/src/main/java/com/tngtech/jgiven/config/TagConfiguration.java b/jgiven-core/src/main/java/com/tngtech/jgiven/config/TagConfiguration.java
index e87544ecc8..ec4c58d18f 100644
--- a/jgiven-core/src/main/java/com/tngtech/jgiven/config/TagConfiguration.java
+++ b/jgiven-core/src/main/java/com/tngtech/jgiven/config/TagConfiguration.java
@@ -15,6 +15,8 @@ public class TagConfiguration {
     private boolean prependType;
     private String defaultValue = "";
     private String description = "";
+    private String color = "";
+    private String cssClass = "";
     private Class<? extends TagDescriptionGenerator> descriptionGenerator = DefaultTagDescriptionGenerator.class;
     private String type = "";
 
@@ -59,6 +61,17 @@ public Builder prependType( boolean b ) {
             configuration.prependType = b;
             return this;
         }
+
+        public Builder cssClass( String cssClass ) {
+            configuration.cssClass = cssClass;
+            return this;
+        }
+
+        public Builder color( String color ) {
+            configuration.color = color;
+            return this;
+        }
+
     }
 
     /**
@@ -117,6 +130,22 @@ public boolean isPrependType() {
         return prependType;
     }
 
+    /**
+     * {@link com.tngtech.jgiven.annotation.IsTag#color()} 
+     * @see com.tngtech.jgiven.annotation.IsTag
+     */
+    public String getColor() {
+        return color;
+    }
+
+    /**
+     * {@link com.tngtech.jgiven.annotation.IsTag#cssClass()} 
+     * @see com.tngtech.jgiven.annotation.IsTag
+     */
+    public String getCssClass() {
+        return cssClass;
+    }
+
     public static TagConfiguration fromIsTag( IsTag isTag ) {
         TagConfiguration result = new TagConfiguration();
         result.defaultValue = isTag.value();
@@ -126,6 +155,8 @@ public static TagConfiguration fromIsTag( IsTag isTag ) {
         result.prependType = isTag.prependType();
         result.type = isTag.type();
         result.descriptionGenerator = isTag.descriptionGenerator();
+        result.cssClass = isTag.cssClass();
+        result.color = isTag.color();
         return result;
     }
 }
diff --git a/jgiven-core/src/main/java/com/tngtech/jgiven/report/html/HtmlTocWriter.java b/jgiven-core/src/main/java/com/tngtech/jgiven/report/html/HtmlTocWriter.java
index d5c5211d2d..1f888399f3 100644
--- a/jgiven-core/src/main/java/com/tngtech/jgiven/report/html/HtmlTocWriter.java
+++ b/jgiven-core/src/main/java/com/tngtech/jgiven/report/html/HtmlTocWriter.java
@@ -8,7 +8,6 @@
 import java.util.List;
 
 import com.google.common.base.Function;
-import com.google.common.base.Joiner;
 import com.google.common.collect.ImmutableListMultimap;
 import com.google.common.collect.Lists;
 import com.google.common.collect.Multimaps;
@@ -159,14 +158,7 @@ private void writeTagLink( Tag tag, List<ScenarioModel> list ) {
     }
 
     static String tagToFilename( Tag tag ) {
-        List<String> fileNameParts = Lists.newArrayList( tag.getName() );
-        fileNameParts.addAll( tag.getValues() );
-        String fileName = escape( Joiner.on( '-' ).join( fileNameParts ) );
-        return fileName.substring( 0, Math.min( fileName.length(), 255 ) ) + ".html";
-    }
-
-    static String escape( String string ) {
-        return string.replaceAll( "[^\\p{Alnum}-]", "_" );
+        return tag.toEscapedString() + ".html";
     }
 
 }
diff --git a/jgiven-core/src/main/java/com/tngtech/jgiven/report/html/ScenarioHtmlWriter.java b/jgiven-core/src/main/java/com/tngtech/jgiven/report/html/ScenarioHtmlWriter.java
index 9e5f4513ac..dac79aafde 100644
--- a/jgiven-core/src/main/java/com/tngtech/jgiven/report/html/ScenarioHtmlWriter.java
+++ b/jgiven-core/src/main/java/com/tngtech/jgiven/report/html/ScenarioHtmlWriter.java
@@ -81,8 +81,13 @@ private void printTag( Tag tag ) {
     }
 
     public static String tagToHtml( Tag tag ) {
-        return format( "<div class='tag tag-%s'><a href='%s'>%s</a></div>",
-            tag.getName(), HtmlTocWriter.tagToFilename( tag ), tag.toString() );
+        return format( "<div class='tag %s'%s><a href='%s'>%s</a></div>",
+            tag.getCssClassOrDefault(), getColorAttribute( tag ), HtmlTocWriter.tagToFilename( tag ), tag.toString() );
+    }
+
+    private static String getColorAttribute( Tag tag ) {
+        return tag.getColor() == null ? ""
+                : " style='background-color: " + tag.getColor() + "'";
     }
 
     @Override
@@ -119,7 +124,7 @@ void printCaseHeader( ScenarioCaseModel scenarioCase ) {
         if( scenarioModel.getScenarioCases().size() > 1 ) {
             writer.print( format( "<h4 onclick='toggle(\"%s\")'>", getCaseId() ) );
             writeStatusIcon( scenarioCase.success );
-            writer.print( format( " Case %d: ", scenarioCase.getCaseNr()) );
+            writer.print( format( " Case %d: ", scenarioCase.getCaseNr() ) );
 
             for( int i = 0; i < scenarioCase.getExplicitArguments().size(); i++ ) {
                 if( scenarioModel.getExplicitParameters().size() > i ) {
diff --git a/jgiven-core/src/main/java/com/tngtech/jgiven/report/model/ReportModelBuilder.java b/jgiven-core/src/main/java/com/tngtech/jgiven/report/model/ReportModelBuilder.java
index bd82160aba..c31ee06613 100644
--- a/jgiven-core/src/main/java/com/tngtech/jgiven/report/model/ReportModelBuilder.java
+++ b/jgiven-core/src/main/java/com/tngtech/jgiven/report/model/ReportModelBuilder.java
@@ -354,6 +354,14 @@ public List<Tag> toTags( Annotation annotation ) {
             tag.setPrependType( true );
         }
 
+        if( !Strings.isNullOrEmpty( tagConfig.getCssClass() ) ) {
+            tag.setCssClass( tagConfig.getCssClass() );
+        }
+
+        if( !Strings.isNullOrEmpty( tagConfig.getColor() ) ) {
+            tag.setColor( tagConfig.getColor() );
+        }
+
         Object value = tagConfig.getDefaultValue();
         if( !Strings.isNullOrEmpty( tagConfig.getDefaultValue() ) ) {
             tag.setValue( tagConfig.getDefaultValue() );
@@ -414,6 +422,8 @@ private List<Tag> getExplodedTags( Tag originalTag, Object[] values, Annotation
             newTag.setDescription( originalTag.getDescription() );
             newTag.setPrependType( originalTag.isPrependType() );
             newTag.setDescription( getDescriptionFromGenerator( tagConfig, annotation, singleValue ) );
+            newTag.setColor( originalTag.getColor() );
+            newTag.setCssClass( originalTag.getCssClass() );
             result.add( newTag );
         }
         return result;
diff --git a/jgiven-core/src/main/java/com/tngtech/jgiven/report/model/Tag.java b/jgiven-core/src/main/java/com/tngtech/jgiven/report/model/Tag.java
index 41e66f597e..2ee4b18a32 100644
--- a/jgiven-core/src/main/java/com/tngtech/jgiven/report/model/Tag.java
+++ b/jgiven-core/src/main/java/com/tngtech/jgiven/report/model/Tag.java
@@ -11,6 +11,9 @@
  * A tag represents a Java annotation of a scenario-test.
  */
 public class Tag {
+    /**
+     * The name/type of this tag
+     */
     private final String name;
 
     /**
@@ -26,8 +29,20 @@ public class Tag {
 
     /**
      * Whether the type should be prepended in the report.
+     * <p>
+     * Is either {@code true} or {@code null}    
+     */
+    private Boolean prependType;
+
+    /**
+     * An optional color that is used in reports 
+     */
+    private String color;
+
+    /**
+     * An optional cssClass used in HTML reports
      */
-    private boolean prependType;
+    private String cssClass;
 
     public Tag( String name ) {
         this.name = name;
@@ -43,7 +58,7 @@ public String getName() {
     }
 
     public boolean isPrependType() {
-        return prependType;
+        return prependType == null ? false : true;
     }
 
     public String getDescription() {
@@ -54,6 +69,26 @@ public void setDescription( String description ) {
         this.description = description;
     }
 
+    public void setColor( String color ) {
+        this.color = color;
+    }
+
+    public String getColor() {
+        return color;
+    }
+
+    public void setCssClass( String cssClass ) {
+        this.cssClass = cssClass;
+    }
+
+    public String getCssClass() {
+        return cssClass;
+    }
+
+    public String getCssClassOrDefault() {
+        return cssClass == null ? "tag-" + getName() : cssClass;
+    }
+
     @SuppressWarnings( "unchecked" )
     public List<String> getValues() {
         if( value == null ) {
@@ -74,7 +109,7 @@ public void setValue( String value ) {
     }
 
     public Tag setPrependType( boolean prependType ) {
-        this.prependType = prependType;
+        this.prependType = prependType ? true : null;
         return this;
     }
 
@@ -82,7 +117,7 @@ public Tag setPrependType( boolean prependType ) {
     public String toString() {
         if( value != null ) {
             String valueString = getValueString();
-            if( prependType ) {
+            if( isPrependType() ) {
                 return getName() + "-" + valueString;
             }
             return valueString;
@@ -118,4 +153,20 @@ public boolean equals( Object obj ) {
                 && Objects.equal( value, other.value );
     }
 
+    /**
+     * Returns a string representation where all non-alphanumeric characters are replaced with an underline (_).
+     * In addition, the result is cut-off at a length of 255 characters.
+     * 
+     * @return a string representation without special characters
+     */
+    public String toEscapedString() {
+        List<String> parts = Lists.newArrayList( getName() );
+        parts.addAll( getValues() );
+        String escapedString = escape( Joiner.on( '-' ).join( parts ) );
+        return escapedString.substring( 0, Math.min( escapedString.length(), 255 ) );
+    }
+
+    static String escape( String string ) {
+        return string.replaceAll( "[^\\p{Alnum}-]", "_" );
+    }
 }