diff --git a/BUILD.bazel b/BUILD.bazel
index 9ec1be6ec65c..edf672e1f735 100644
--- a/BUILD.bazel
+++ b/BUILD.bazel
@@ -53,6 +53,7 @@ install(
         "//drake/examples:install",
         "//drake/lcmtypes:install",
         "//drake/manipulation/models:install_data",
+        "//setup:install",
         "//tools/install/libdrake:install",
         "//tools/workspace:install_external_packages",
     ]),
diff --git a/doc/from_binary.rst b/doc/from_binary.rst
index a6dd2083cc0e..390e794ac08b 100644
--- a/doc/from_binary.rst
+++ b/doc/from_binary.rst
@@ -15,7 +15,7 @@ There are `experimental binary packages <https://github.com/RobotLocomotion/drak
 
 - https://drake-packages.csail.mit.edu/drake/nightly/drake-latest-xenial.tar.gz
 - https://drake-packages.csail.mit.edu/drake/nightly/drake-latest-mac.tar.gz
-- :samp:`https://drake-packages.csail.mit.edu/drake/nightly/drake-{yyyymmdd}-xenial.tar.gz`.
+- :samp:`https://drake-packages.csail.mit.edu/drake/nightly/drake-{yyyymmdd}-{mac|xenial}.tar.gz`.
     - Example: https://drake-packages.csail.mit.edu/drake/nightly/drake-20171015-xenial.tar.gz
 
 Example usages of these binaries are shown in this `example CMake project <https://github.com/RobotLocomotion/drake-shambhala/tree/master/drake_cmake_installed>`_.
diff --git a/setup/BUILD.bazel b/setup/BUILD.bazel
new file mode 100644
index 000000000000..e631c3ac404a
--- /dev/null
+++ b/setup/BUILD.bazel
@@ -0,0 +1,29 @@
+# -*- python -*-
+
+load("@drake//tools/install:install.bzl", "install_files")
+load("//tools/lint:lint.bzl", "add_lint_tests")
+
+package(default_visibility = ["//visibility:public"])
+
+install_files(
+    name = "install",
+    dest = "share/drake/setup",
+    files = select({
+        "//tools/cc_toolchain:apple": [
+            "mac/install_prereqs_binary_distribution.sh",
+        ],
+        "//tools/cc_toolchain:linux": [
+            "ubuntu/16.04/install_prereqs_binary_distribution.sh",
+        ],
+        "//conditions:default": [],
+    }),
+    strip_prefix = [
+        "mac",
+        "ubuntu/16.04",
+    ],
+    rename = {
+        "share/drake/setup/install_prereqs_binary_distribution.sh": "install_prereqs",  # noqa
+    },
+)
+
+add_lint_tests()
diff --git a/setup/ubuntu/16.04/install_prereqs_binary_distribution.sh b/setup/ubuntu/16.04/install_prereqs_binary_distribution.sh
old mode 100644
new mode 100755