diff --git a/src/prefect/cli/root.py b/src/prefect/cli/root.py
index a83b3f2682f5..3c8b0838c84f 100644
--- a/src/prefect/cli/root.py
+++ b/src/prefect/cli/root.py
@@ -54,7 +54,7 @@ def main(
         None,
         "--profile",
         "-p",
-        help="Select a profile for this this CLI run.",
+        help="Select a profile for this CLI run.",
         is_eager=True,
     ),
 ):