diff --git a/lib/utm_conversion.rb b/lib/utm_conversion.rb
index 037db14..e4bc41b 100644
--- a/lib/utm_conversion.rb
+++ b/lib/utm_conversion.rb
@@ -13,7 +13,7 @@ module UTMConversion
   class Error < StandardError; end
 
   class << self
-    attr_accessor :storage_adapter
+    attr_accessor :storage_adapter, :store_utm_data_in_session, :store_utm_date_in_storage_adapter
 
     def configure
       yield self
@@ -33,4 +33,6 @@ def record_conversion(session, event_data)
   end
 
   self.storage_adapter ||= UTMConversion::Storage::InMemory.new
+  self.store_utm_data_in_session = true
+  self.store_utm_date_in_storage_adapter = true
 end
diff --git a/lib/utm_conversion/capture/utm_params_middleware.rb b/lib/utm_conversion/capture/utm_params_middleware.rb
index d13df20..b317901 100644
--- a/lib/utm_conversion/capture/utm_params_middleware.rb
+++ b/lib/utm_conversion/capture/utm_params_middleware.rb
@@ -28,8 +28,8 @@ def extract_utm_params(request)
       def store_utm_data(session, utm_params)
         return if utm_params.nil? || utm_params == {}
 
-        UTMConversion::Session::UTMData.store(session, utm_params)
-        UTMConversion.storage_adapter.store(session.id, utm_params)
+        UTMConversion::Session::UTMData.store(session, utm_params) if UTMConversion.store_utm_data_in_session
+        UTMConversion.storage_adapter.store(session.id, utm_params) if UTMConversion.store_utm_date_in_storage_adapter
       end
     end
   end