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This repository has been archived by the owner on Sep 6, 2019. It is now read-only.
The advertising ID is a user-specific, unique, resettable ID for advertising, provided by Google Play services. It gives users better controls and provides developers with a simple, standard system to continue to monetize your apps. It is an anonymous identifier for advertising purposes and enables users to reset their identifier or opt out of interest-based ads within Google Play apps.
I understand the privacy concerns about Google Ad ID, however it is app specific (gapps), and the same app has an opt-out mechanism. Not to mention that it is not related to Android OS as gapps are optional.
The advertising ID is a user-specific, unique, resettable ID for advertising, provided by Google Play services. It gives users better controls and provides developers with a simple, standard system to continue to monetize your apps. It is an anonymous identifier for advertising purposes and enables users to reset their identifier or opt out of interest-based ads within Google Play apps.
http://developer.android.com/google/play-services/id.html
http://www.androidpolice.com/2013/11/01/google-play-services-4-0-requires-developers-to-use-the-new-advertising-id-to-identify-your-device-enforcement-starts-aug-2014/
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