diff --git a/src/Generator.jl b/src/Generator.jl
index e6b783c..24a7ea3 100644
--- a/src/Generator.jl
+++ b/src/Generator.jl
@@ -30,13 +30,17 @@ Contents of the default `make.jl` file.
 function make(pkgname; format = :html)
     fmtpkg = format === :markdown ? ", DocumenterMarkdown" :
              format === :pdf      ? ", DocumenterLaTeX" : ""
+    fmtstr = format === :html ? "Documenter.HTML()" :
+             format === :markdown  ? "Markdown()" :
+             format === :pdf  ? "LaTeX()" : ""
+
     sitename = format !== :markdown ? "\n    sitename = \"$(pkgname)\"," : ""
     """
     using Documenter$(fmtpkg)
     using $(pkgname)
 
     makedocs($(sitename)
-        format = $(repr(format)),
+        format = $(fmtstr),
         modules = [$(pkgname)]
     )