diff --git a/Sources/Publish/API/ItemRSSProperties.swift b/Sources/Publish/API/ItemRSSProperties.swift
index 8b245cd4..594e91c0 100644
--- a/Sources/Publish/API/ItemRSSProperties.swift
+++ b/Sources/Publish/API/ItemRSSProperties.swift
@@ -10,7 +10,8 @@ import Foundation
 public struct ItemRSSProperties: Codable, Hashable {
     /// Any specific GUID that should be added for the item. When `nil`,
     /// the item's URL will be used and the `isPermaLink` attribute will
-    /// be set to `true`. If not `nil`, a non-permalink will be assumed.
+    /// be set to `true`, unless an explicit `link` was specified. If this
+    /// property is not `nil`, then a non-permalink GUID will be assumed.
     public var guid: String?
     /// Any prefix that should be added to the item's title within an RSS feed.
     public var titlePrefix: String?
@@ -20,6 +21,12 @@ public struct ItemRSSProperties: Codable, Hashable {
     public var bodyPrefix: String?
     /// Any suffix that should be added to the item's body HTML within an RSS feed.
     public var bodySuffix: String?
+    /// Any specific URL that the item should link to when inlcluded in an RSS
+    /// feed. By default, the item's location on its website will be used. Note that
+    /// this link won't be automatically used as the item's GUID, however, setting
+    /// this property to a non-`nil` value will set the GUID's `isPermaLink` attribute
+    /// to `false`.
+    public var link: URL? = nil
 
     /// Initialize an instance of this type
     /// - parameter guid: Any specific GUID that should be added for the item.
@@ -27,15 +34,18 @@ public struct ItemRSSProperties: Codable, Hashable {
     /// - parameter titleSuffix: Any suffix that should be added to the item's title.
     /// - parameter bodyPrefix: Any prefix that should be added to the item's body HTML.
     /// - parameter bodySuffix: Any suffix that should be added to the item's body HTML.
+    /// - parameter link: Any specific URL that the item should link to, other than its location.
     public init(guid: String? = nil,
                 titlePrefix: String? = nil,
                 titleSuffix: String? = nil,
                 bodyPrefix: String? = nil,
-                bodySuffix: String? = nil) {
+                bodySuffix: String? = nil,
+                link: URL? = nil) {
         self.guid = guid
         self.titlePrefix = titlePrefix
         self.titleSuffix = titleSuffix
         self.bodyPrefix = bodyPrefix
         self.bodySuffix = bodySuffix
+        self.link = link
     }
 }
diff --git a/Sources/Publish/API/PlotComponents.swift b/Sources/Publish/API/PlotComponents.swift
index f6f9b311..af6a9db2 100644
--- a/Sources/Publish/API/PlotComponents.swift
+++ b/Sources/Publish/API/PlotComponents.swift
@@ -149,7 +149,7 @@ internal extension Node where Context: RSSItemContext {
     static func guid<T>(for item: Item<T>, site: T) -> Node {
         return .guid(
             .text(item.rssProperties.guid ?? site.url(for: item).absoluteString),
-            .isPermaLink(item.rssProperties.guid == nil)
+            .isPermaLink(item.rssProperties.guid == nil && item.rssProperties.link == nil)
         )
     }
 
diff --git a/Sources/Publish/Internal/RSSFeedGenerator.swift b/Sources/Publish/Internal/RSSFeedGenerator.swift
index a6124655..d6a2e1d6 100644
--- a/Sources/Publish/Internal/RSSFeedGenerator.swift
+++ b/Sources/Publish/Internal/RSSFeedGenerator.swift
@@ -71,7 +71,7 @@ private extension RSSFeedGenerator {
                     .guid(for: item, site: context.site),
                     .title(item.rssTitle),
                     .description(item.description),
-                    .link(context.site.url(for: item)),
+                    .link(item.rssProperties.link ?? context.site.url(for: item)),
                     .pubDate(item.date, timeZone: context.dateFormatter.timeZone),
                     .content(for: item, site: context.site)
                 )
diff --git a/Tests/PublishTests/Tests/RSSFeedGenerationTests.swift b/Tests/PublishTests/Tests/RSSFeedGenerationTests.swift
index a1cf61c0..1f2698c9 100644
--- a/Tests/PublishTests/Tests/RSSFeedGenerationTests.swift
+++ b/Tests/PublishTests/Tests/RSSFeedGenerationTests.swift
@@ -96,6 +96,27 @@ final class RSSFeedGenerationTests: PublishTestCase {
         """))
     }
 
+    func testCustomItemLink() throws {
+        let folder = try Folder.createTemporary()
+
+        try generateFeed(in: folder, content: [
+            "one/item.md": """
+            ---
+            rss.link: custom.link
+            ---
+            Body
+            """
+        ])
+
+        let feed = try folder.file(at: "Output/feed.rss").readAsString()
+
+        XCTAssertTrue(feed.contains("<link>custom.link</link>"))
+
+        XCTAssertTrue(feed.contains("""
+        <guid isPermaLink="false">https://swiftbysundell.com/one/item</guid>
+        """))
+    }
+
     func testReusingPreviousFeedIfNoItemsWereModified() throws {
         let folder = try Folder.createTemporary()
         let contentFile = try folder.createFile(at: "Content/one/item.md")
@@ -160,6 +181,7 @@ extension RSSFeedGenerationTests {
             ("testConvertingRelativeLinksToAbsolute", testConvertingRelativeLinksToAbsolute),
             ("testItemTitlePrefixAndSuffix", testItemTitlePrefixAndSuffix),
             ("testItemBodyPrefixAndSuffix", testItemBodyPrefixAndSuffix),
+            ("testCustomItemLink", testCustomItemLink),
             ("testReusingPreviousFeedIfNoItemsWereModified", testReusingPreviousFeedIfNoItemsWereModified),
             ("testNotReusingPreviousFeedIfConfigChanged", testNotReusingPreviousFeedIfConfigChanged),
             ("testNotReusingPreviousFeedIfItemWasAdded", testNotReusingPreviousFeedIfItemWasAdded)