diff --git a/LibDropDownMenu.lua b/LibDropDownMenu.lua
index f3dd724..e7bbbdb 100644
--- a/LibDropDownMenu.lua
+++ b/LibDropDownMenu.lua
@@ -300,6 +300,8 @@ function UIDropDownMenuButton_OnEnter(self)
 	end
 
 	GetValueOrCallFunction(self, "funcOnEnter", self);
+	--self.NewFeature:Hide(); -- in retail, but why?
+	self.NewFeature:SetShown(self.showNewLabel);
 end
 
 function UIDropDownMenuButton_OnLeave(self)
@@ -666,6 +668,7 @@ function UIDropDownMenu_AddButton(info, level)
 	button.iconXOffset = info.iconXOffset;
 	button.mouseOverIcon = info.mouseOverIcon;
 	button.ignoreAsMenuSelection = info.ignoreAsMenuSelection;
+	button.showNewLabel = info.showNewLabel;
 
 	if ( info.value ~= nil) then
 		button.value = info.value;
@@ -795,6 +798,7 @@ function UIDropDownMenu_AddButton(info, level)
 		_G[listFrameName.."Button"..index.."UnCheck"]:Hide();
 	end
 	button.checked = info.checked;
+	button.NewFeature:SetShown(button.showNewLabel);
 
 	-- If has a colorswatch, show it and vertex color it
 	local colorSwatch = _G[listFrameName.."Button"..index.."ColorSwatch"];
@@ -895,6 +899,9 @@ function UIDropDownMenu_GetButtonWidth(button)
 	if ( button.hasArrow or button.hasColorSwatch ) then
 		width = width + 10;
 	end
+	if (button.showNewLabel) then
+		width = width + button.NewFeature.Label:GetUnboundedStringWidth();
+	end
 	if ( button.notCheckable ) then
 		width = width - 30;
 	end
@@ -967,6 +974,10 @@ function UIDropDownMenu_Refresh(frame, useValue, dropdownLevel)
 			end
 		end
 
+		local normalText = _G[button:GetName().."NormalText"];
+		button.NewFeature:SetShown(button.showNewLabel);
+		button.NewFeature:SetPoint("LEFT", normalText, "RIGHT", 20, 0);
+
 		if ( button:IsShown() ) then
 			local width = UIDropDownMenu_GetButtonWidth(button);
 			if ( width > maxWidth ) then
diff --git a/LibDropDownMenuTemplates.lua b/LibDropDownMenuTemplates.lua
index ceb0f88..0a1d577 100644
--- a/LibDropDownMenuTemplates.lua
+++ b/LibDropDownMenuTemplates.lua
@@ -104,3 +104,30 @@ ColorSwatchMixin = {}
 function ColorSwatchMixin:SetColor(color)
 	self.Color:SetVertexColor(color:GetRGB());
 end
+
+-- copied from SharedXML/NewFeatureLabel.lua; not present in classic
+NewFeatureLabelMixin = {};
+
+function NewFeatureLabelMixin:OnLoad()
+	self.BGLabel:SetText(self.label);
+	self.Label:SetText(self.label);
+	self.Label:SetJustifyH(self.justifyH);
+	self.BGLabel:SetJustifyH(self.justifyH);
+end
+
+function NewFeatureLabelMixin:ClearAlert()
+	-- derive
+	self:SetShown(false);
+end
+
+function NewFeatureLabelMixin:OnShow()
+	if self.animateGlow then
+		self.Fade:Play();
+	end
+end
+
+function NewFeatureLabelMixin:OnHide()
+	if self.animateGlow then
+		self.Fade:Stop();
+	end
+end
diff --git a/LibDropDownMenuTemplatesCreate.lua b/LibDropDownMenuTemplatesCreate.lua
index b68b354..cb46f07 100644
--- a/LibDropDownMenuTemplatesCreate.lua
+++ b/LibDropDownMenuTemplatesCreate.lua
@@ -3,6 +3,7 @@ local Mixin,CreateFromMixins,CreateFrame,_G = Mixin,CreateFromMixins,CreateFrame
 local TOOLTIP_DEFAULT_COLOR,select = TOOLTIP_DEFAULT_COLOR,select;
 local TOOLTIP_DEFAULT_BACKGROUND_COLOR = TOOLTIP_DEFAULT_BACKGROUND_COLOR;
 local NORMAL_FONT_COLOR,HIGHLIGHT_FONT_COLOR,BLACK_FONT_COLOR = NORMAL_FONT_COLOR,HIGHLIGHT_FONT_COLOR,BLACK_FONT_COLOR;
+local NEW_FEATURE_SHADOW_COLOR,NEW_CAPS = NEW_FEATURE_SHADOW_COLOR,NEW_CAPS or NEW;
 local BackdropTemplateMixin = BackdropTemplateMixin;
 local GetPhysicalScreenSize = GetPhysicalScreenSize;
 local Round,Lerp,min,max = Round,Lerp,min,max;
@@ -79,6 +80,63 @@ if not PixelUtil then -- classic compatibilty
 	end
 end
 
+local function Create_NewFeature(parent)
+	local NewFeature = CreateFrame("Frame",nil,parent); -- ResizeLayoutFrame template unusable
+	NewFeature:Hide();
+	Mixin(NewFeature,NewFeatureLabelMixin);
+
+	-- <KeyValues>
+	NewFeature.animateFlow = true;
+	NewFeature.label = NEW_CAPS;
+	NewFeature.justifyH = "CENTER";
+	-- </KeyValues>
+	-- <Layers>
+		-- <Layer OVERLAY>
+	NewFeature.BGLabel = NewFeature:CreateFontString(nil,"OVERLAY","GameFontNormal_NoShadow",1);
+	NewFeature.BGLabel:SetMaxLines(1);
+	NewFeature.BGLabel:SetJustifyH("CENTER")
+	NewFeature.BGLabel:SetText(NEW_CAPS);
+	NewFeature.BGLabel:SetShadowColor(NEW_FEATURE_SHADOW_COLOR:GetRGBA())
+	NewFeature.BGLabel:SetPoint("CENTER",0.5,-0.5)
+	NewFeature.Label = NewFeature:CreateFontString(nil,"OVERLAY","GameFontHighlight",1);
+	NewFeature.Label:SetMaxLines(1)
+	NewFeature.Label:SetJustifyH("CENTER")
+	NewFeature.Label:SetText(NEW_CAPS)
+	NewFeature.Label:SetShadowColor(NEW_FEATURE_SHADOW_COLOR:GetRGBA())
+	NewFeature.Label:SetPoint("CENTER")
+	NewFeature.Glow = NewFeature:CreateTexture(nil,"OVERLAY",nil,1)
+	NewFeature.Glow:SetPoint("TOPLEFT",NewFeature.Label,-20,10)
+	NewFeature.Glow:SetPoint("BOTTOMRIGHT",NewFeature.Label,20,-10)
+		-- </Layer OVERLAY>
+	-- </Layers>
+
+	-- <Animations>
+	NewFeature.Fade = NewFeature:CreateAnimationGroup()
+	NewFeature.Fade:SetLooping("REPEAT")
+	local A1 = NewFeature.Fade:CreateAnimation("Alpha")
+	A1:SetTarget(NewFeature.Glow)
+	A1:SetDuration(1.0)
+	A1:SetOrder(1)
+	A1:SetFromAlpha(1)
+	A1:SetToAlpha(0.5)
+	local A2 = NewFeature.Fade:CreateAnimation("Alpha")
+	A2:SetTarget(NewFeature.Glow)
+	A2:SetDuration(1.0)
+	A2:SetOrder(2)
+	A2:SetFromAlpha(0.5)
+	A2:SetToAlpha(1)
+	-- </Animations>
+
+	-- <Scripts>
+	NewFeature:SetScript("OnShow",NewFeature.OnShow);
+	--NewFeature:SetScript("OnLoad",NewFeature.OnLoad);
+	NewFeature:SetScript("OnHide",NewFeature.OnHide);
+	-- </Scripts>
+
+
+	return NewFeature
+end
+
 
 -- lua replacement of UIDropDownCustomMenuEntryTemplate
 function Create_DropDownCustomMenuEntry(name,parent,opts)
@@ -232,6 +290,14 @@ function Create_DropDownMenuButton(name,parent,opts)
 	button.invisibleButton:SetScript("OnEnter",UIDropDownMenuButtonInvisibleButton_OnEnter);
 	button.invisibleButton:SetScript("OnLeave",UIDropDownMenuButtonInvisibleButton_OnLeave);
 		-- </Button>
+		-- <Frame>
+	button.NewFeature = Create_NewFeature(button);
+	button.NewFeature:SetFrameStrata("HIGH");
+	button.NewFeature:SetScale(0.8);
+	button.NewFeature:SetFrameLevel(100);
+	button.NewFeature:SetSize(1,1);
+	button.NewFeature:Hide();
+		-- </Frame>
 	-- </Frames>
 
 	-- <Scripts>
@@ -248,6 +314,8 @@ function Create_DropDownMenuButton(name,parent,opts)
 	button:SetFontString(button.NormalText);
 	-- </ButtonText>
 
+	button.NewFeature:SetPoint("LEFT", button.NormalText, "RIGHT", 20, 0);
+
 	button:SetNormalFontObject("GameFontHighlightSmallLeft")
 	button:SetHighlightFontObject("GameFontHighlightSmallLeft");
 	button:SetDisabledFontObject("GameFontDisableSmallLeft");