diff --git a/Makefile b/Makefile
index 4e7fe6fc8c4..e3833630e76 100644
--- a/Makefile
+++ b/Makefile
@@ -14,8 +14,8 @@
 GOOS ?= $(shell go env GOOS)
 GOARCH = amd64
 BUILD_DIR ?= ./out
-ORG = github.com/GoogleContainerTools
-PROJECT = skaffold
+ORG := github.com/GoogleContainerTools
+PROJECT := skaffold
 REPOPATH ?= $(ORG)/$(PROJECT)
 RELEASE_BUCKET ?= $(PROJECT)
 GSC_BUILD_PATH ?= gs://$(RELEASE_BUCKET)/builds/$(COMMIT)
@@ -28,11 +28,10 @@ GCP_PROJECT ?= k8s-skaffold
 GKE_CLUSTER_NAME ?= integration-tests
 GKE_ZONE ?= us-central1-a
 
-SUPPORTED_PLATFORMS = linux-$(GOARCH) darwin-$(GOARCH) windows-$(GOARCH).exe
+SUPPORTED_PLATFORMS := linux-$(GOARCH) darwin-$(GOARCH) windows-$(GOARCH).exe
 BUILD_PACKAGE = $(REPOPATH)/cmd/skaffold
 
-SKAFFOLD_TEST_PACKAGES = $(shell go list ./... | grep -v diag)
-GO_FILES = $(shell find . -type f -name '*.go' -not -path "./vendor/*" -not -path "./pkg/diag/*")
+SKAFFOLD_TEST_PACKAGES := $(shell go list ./... | grep -v diag)
 
 VERSION_PACKAGE = $(REPOPATH)/pkg/skaffold/version
 COMMIT = $(shell git rev-parse HEAD)
@@ -46,13 +45,16 @@ endif
 export GO111MODULE = on
 export GOFLAGS = -mod=vendor
 
+GO_GCFLAGS := "all=-trimpath=${PWD}"
+GO_ASMFLAGS := "all=-trimpath=${PWD}"
+
 LDFLAGS_linux = -static
 LDFLAGS_darwin =
 LDFLAGS_windows =
 
-GO_BUILD_TAGS_linux = "osusergo netgo static_build release"
-GO_BUILD_TAGS_darwin = "release"
-GO_BUILD_TAGS_windows = "release"
+GO_BUILD_TAGS_linux := "osusergo netgo static_build release"
+GO_BUILD_TAGS_darwin := "release"
+GO_BUILD_TAGS_windows := "release"
 
 GO_LDFLAGS = -X $(VERSION_PACKAGE).version=$(VERSION)
 GO_LDFLAGS += -X $(VERSION_PACKAGE).buildDate=$(shell date +'%Y-%m-%dT%H:%M:%SZ')
@@ -64,23 +66,16 @@ GO_LDFLAGS_windows =" $(GO_LDFLAGS)  -extldflags \"$(LDFLAGS_windows)\""
 GO_LDFLAGS_darwin =" $(GO_LDFLAGS)  -extldflags \"$(LDFLAGS_darwin)\""
 GO_LDFLAGS_linux =" $(GO_LDFLAGS)  -extldflags \"$(LDFLAGS_linux)\""
 
-STATIK_FILES = cmd/skaffold/app/cmd/statik/statik.go
-
-# Build for local development.
-$(BUILD_DIR)/$(PROJECT): $(STATIK_FILES) $(GO_FILES) $(BUILD_DIR)
-	GOOS=$(GOOS) GOARCH=$(GOARCH) CGO_ENABLED=1 go build -tags $(GO_BUILD_TAGS_$(GOOS)) -ldflags $(GO_LDFLAGS_$(GOOS)) -o $@ $(BUILD_PACKAGE)
-
-.PHONY: install
-install: $(BUILD_DIR)/$(PROJECT)
-	cp $(BUILD_DIR)/$(PROJECT) $(GOPATH)/bin/$(PROJECT)
+GO_FILES := $(shell find . -type f -name '*.go' -not -path "./vendor/*" -not -path "./pkg/diag/*")
+DEPS_DIGEST := $(shell ./hack/skaffold-deps-sha1.sh)
 
-# Build for a release.
-.PRECIOUS: $(foreach platform, $(SUPPORTED_PLATFORMS), $(BUILD_DIR)/$(PROJECT)-$(platform))
+$(BUILD_DIR)/$(PROJECT): $(BUILD_DIR)/$(PROJECT)-$(GOOS)-$(GOARCH)
+	cp $(BUILD_DIR)/$(PROJECT)-$(GOOS)-$(GOARCH) $@
 
-.PHONY: cross
-cross: $(foreach platform, $(SUPPORTED_PLATFORMS), $(BUILD_DIR)/$(PROJECT)-$(platform).sha256)
+$(BUILD_DIR)/$(PROJECT)-$(GOOS)-$(GOARCH): generate-statik $(GO_FILES) $(BUILD_DIR)
+	GOOS=$(GOOS) GOARCH=$(GOARCH) CGO_ENABLED=1 go build -tags $(GO_BUILD_TAGS_$(GOOS)) -ldflags $(GO_LDFLAGS_$(GOOS)) -gcflags $(GO_GCFLAGS) -asmflags $(GO_ASMFLAGS) -o $@ $(BUILD_PACKAGE)
 
-$(BUILD_DIR)/$(PROJECT)-%-$(GOARCH): $(STATIK_FILES) $(GO_FILES) $(BUILD_DIR)
+$(BUILD_DIR)/$(PROJECT)-%-$(GOARCH): generate-statik $(GO_FILES) $(BUILD_DIR)
 	docker build \
 		--build-arg PROJECT=$(REPOPATH) \
 		--build-arg TARGETS=$*/$(GOARCH) \
@@ -104,6 +99,11 @@ $(BUILD_DIR)/VERSION: $(BUILD_DIR)
 $(BUILD_DIR):
 	mkdir -p $(BUILD_DIR)
 
+.PRECIOUS: $(foreach platform, $(SUPPORTED_PLATFORMS), $(BUILD_DIR)/$(PROJECT)-$(platform))
+
+.PHONY: cross
+cross: $(foreach platform, $(SUPPORTED_PLATFORMS), $(BUILD_DIR)/$(PROJECT)-$(platform).sha256)
+
 .PHONY: test
 test: $(BUILD_DIR)
 	@ ./hack/gotest.sh -count=1 -race -short -timeout=90s $(SKAFFOLD_TEST_PACKAGES)
@@ -122,8 +122,12 @@ checks: $(BUILD_DIR)
 quicktest:
 	@ ./hack/gotest.sh -short -timeout=60s $(SKAFFOLD_TEST_PACKAGES)
 
+.PHONY: install
+install: $(GO_FILES) $(BUILD_DIR)
+	GOOS=$(GOOS) GOARCH=$(GOARCH) CGO_ENABLED=1 go install -tags $(GO_BUILD_TAGS_$(GOOS)) -ldflags $(GO_LDFLAGS_$(GOOS)) -gcflags $(GO_GCFLAGS) -asmflags $(GO_ASMFLAGS) $(BUILD_PACKAGE)
+
 .PHONY: integration
-integration: install
+integration: generate-statik install
 ifeq ($(GCP_ONLY),true)
 	gcloud container clusters get-credentials \
 		$(GKE_CLUSTER_NAME) \
@@ -162,7 +166,6 @@ clean:
 
 .PHONY: build_deps
 build_deps:
-	$(eval DEPS_DIGEST := $(shell ./hack/skaffold-deps-sha1.sh))
 	docker build \
 		-f deploy/skaffold/Dockerfile.deps \
 		-t gcr.io/$(GCP_PROJECT)/build_deps:$(DEPS_DIGEST) \
@@ -240,7 +243,6 @@ build-docs-preview:
 generate-schemas:
 	go run hack/schemas/main.go
 
-# static files
-
-$(STATIK_FILES): go.mod docs/content/en/schemas/*
+.PHONY: generate-statik
+generate-statik:
 	hack/generate-statik.sh