The Web Vitals Report is a web app that makes it easy for users of the web-vitals JavaScript library to create custom visualizations of the data they've sent to Google Analytics. The app is available to use as a standalone tool, or you can fork it and customize it to your needs.
Google Analytics does not currently provide out-of-the-box support for Web Vitals, but it does offer a number of options for measuring custom events, which you can then aggregate and report on manually.
If you're a current Google Analytics user, there are a lot of advantages to capturing your site's Web Vitals data in the tool you're already using. Primarily, it allows you to compare performance and page experience across your existing user segments—to see how it affects your goals, conversions, and other business metrics.
This is critical, as it can help you answer questions like:
- How do my site's Web Vitals correlate with its bounce rate?
- Do pages perform better for returning users than new users?
- Are users more likely to make a purchase when the experience is better?
The Web Vitals Report can give you insight into all of these questions, and more!
The most important step—which must be done before you can use the Web Vitals Report—is to add the web-vitals JavaScript library to your site and configure it to send data to Google Analytics
If you have not completed this step, you'll get an error when trying to create any reports.
Navigate to web-vitals-report.web.app and click the "Sign in with Google" button. The sign-in flow will prompt you for permission to allow the app to view your Google Analytics data, which is needed in order to create the report.
After you've logged in, a form will appear asking you to select:
- Your Google Analytics account (and property and view)
- A date range to query
- Select the segments to compare results for
While the app does suggest a few interesting segments to compare, you're not limited to just these suggestions. If you select the bottom option "Choose segments", you'll be able to pick any segment you want.
If a particular segment you're interested in looking at is not in the list, you can always create it yourself.
There is also an option to "use advanced options (configurable per account)". These options are useful if you've customized your web-vitals JS implementation (e.g. changed the recommended event action or label values or the metric names). They also allow you to further filter the report (e.g. only events matching a particular custom dimension value).
Within the advance configuration options section is a field labelled "Debug dimension". This option can be used as an additional drill-down dimension to help identify and debug Web Vitals issues.
You can set any valid dimension here, but typically this will be a custom dimension in the form of ga:dimensionXX (were XX refers to the index of the dimension shown in the Google Analytics Admin admin section under Property Settings > Custom Definitions > Custom Dimensions).
For details on what types of debug information is useful to capture, see: Debug Web Vitals in the field
The syntax for specifying filters is based on the format used in the Core Reporting API, with a few limitations:
- Only dimension filters are supported (no metric filters)
- Only AND combinations can be used (no OR combinations)
For example, the following filter would limit the report to only include Web Vitals events on "article" pages:
ga:pagePath=~^/articles/
And this example would limit it to just non-U.S. visitors who landed on a "product" page:
ga:country!=United States;ga:landingPagePath=~^/product/\d+
Once you've configured the report, click "Submit" to make the API request(s) and render the report.
NOTE: querying your data and generating the report can sometimes take a long time, especially if your site receives a lot of traffic (>100K visitors a day). Refer to the limitations section for details.
The generated report consists of a histogram and timeline for each of the Core Web Vitals metric, helping you visualize how the results differ by segment. It also includes a drill down of the top five countries and pages (by total number of Web Vitals events received), so you can see if certain pages or user populations perform better or worse than others.
All of the scores reported represent the value at the 75th percentile for all metric events in that segment and dimension group. To help you quickly assess your overall compliance with the Core Web Vitals thresholds, each score is colored based on the following buckets (following the thresholds outlined in web.dev/vitals:
- Green: "good"
- Yellow: "needs improvement"
- Red: "poor"
While the Web Vitals Report app is powerful, it does have some limitations. In particular, large sites may find it quite slow or run up against row limitations (see below).
In general, this tool is best suited for small to mid-size websites—particularly those who are not large enough to have all their pages appear in the Chrome User Experience Report (CrUX) dataset.
Sites that send fewer than 100,000 Web Vitals events per day should not have any problems using this report. For larger sites, on-demand reporting of unaggregated event data is likely not practical.
Google Analytics imposes a limit of 1 million unique rows in each report. After 1 million rows all results are grouped into an "(other)" bucket.
Unfortunately, in order for Web Vitals Report to build a distribution and calculate the 75th percentile, it needs access to each individual event value. As a result, a report cannot be created if a site has received more than 1 million Web Vitals events per day.
Large sites still wishing to use this tool may want to consider sampling the number of events they send to Google Analytics (e.g. only send events for 10% of users). Another option is to use the BigQuery export feature in Google Analytics, which does not have the 1 million row limit restriction. However, BigQuery export is beyond the scope of the Web Vitals Report tool.
At the moment, the Web Vitals Report only supports Universal Analytics properties. Google Analytics 4 (GA4) is not supported as it's APIs are still in alpha preview and some required features are missing.
Once the APIs are publicly available and all required features have been added, GA4 properties will be supported.
Developers can use the Web Vitals Report app at web-vitals-report.web.app as much as they want, but they can also fork the repo and build their own version of the tool—customizing it to meet their specific needs.
To build and run the app locally, follow these steps:
- Clone the repo (or a fork) to your local machine.
- Run
npm installto download and install all dependencies.
Before you can run the app locally, you'll need to create your own OAuth 2.0 credential in order to query the Google Analytics APIs.
- Create a new project in the Google Cloud Console and enable the following APIs: i. Google Analytics API ii. Analytics Reporting API
- Set up OAuth 2.0 in your new project and create a client ID and make sure to add
localhost:4040to the list of Authorized JavaScript origins. - In your clone of the
web-vitals-reportrepo, replace the client IDs in theoauth.config.jsonfile with the client ID you just created. (The file contains separate client IDs for dev and prod builds, but it's OK to use the same client ID for both, as long as all authorized domains are correctly configured).
Once you have your own client ID, you can run the app locally:
- Run
npm startto build the app and start a local development server - Visit
localhost:4040to use the app.