diff --git a/README.md b/README.md
index 247ac7a..2943b4f 100644
--- a/README.md
+++ b/README.md
@@ -1,18 +1,10 @@
-# SamplerFeedbackStreaming
+# Sampler Feedback Streaming
 
 This repository contains a demo of Sampler Feedback Streaming, a technique using sampler feedback to guide loading of tiles of a reserved resource on-demand per-frame. This allows scenes containing 100s of GBs of resources to be drawn using much less physical memory. The scene below uses just ~200MB of a 1GB heap, despite over 350GB of total texture resources.
 
 ![Sample screenshot](sampler-feedback-streaming.jpg "Sample screenshot")
 Textures derived from [Hubble Images](https://www.nasa.gov/mission_pages/hubble/multimedia/index.html), see the [Hubble Copyright](https://hubblesite.org/copyright)
 
-The demo requires at least Windows version 19041 and a GPU with Sampler Feedback Support.
-
-Intel Iris Xe Graphics, as can be found in 11th Generation Intel® Core™ processors, will run this application as of BETA driver [30.0.100.9667](https://downloadcenter.intel.com/download/30522/Intel-Graphics-BETA-Windows-10-DCH-Drivers)
-
-Note this repository does not contain the textures shown above, which total over 13GB. A link to these textures will hopefully be provided soon. Test textures are provided, as is a mechanism to convert BCx format DDS files.
-
-This repository will be updated When DirectStorage for Windows® becomes available.
-
 ## License
 
 Copyright 2021 Intel Corporation
@@ -35,6 +27,16 @@ LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
 OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
 SOFTWARE.
 
+## Requirements
+
+The demo requires at least Windows version 19041 and a GPU with Sampler Feedback Support.
+
+Intel Iris Xe Graphics, as can be found in 11th Generation Intel® Core™ processors, will run this application as of BETA driver [30.0.100.9667](https://downloadcenter.intel.com/download/30522/Intel-Graphics-BETA-Windows-10-DCH-Drivers)
+
+Note this repository does not contain the textures shown above, which total over 13GB. A link to these textures will hopefully be provided soon. Test textures are provided, as is a mechanism to convert BCx format DDS files.
+
+This repository will be updated When DirectStorage for Windows® becomes available.
+
 ## Build Instructions
 
 Download the source. Build the solution file with Visual Studio 2019.
@@ -43,6 +45,20 @@ Under x64/Release or x64/Debug find the executable and run.
 
 Note the batch files depend on textures that will be posted at a later date.
 
+## Running
+
+By default, the application starts looking at a single object, "terrain", which allows for exploring sampler feedback streaming.
+
+    c:\SamplerFeedbackStreaming\x64\Release> expanse.exe
+
+![default startup](./readme-images/default-startup.jpg "default startup")
+
+There is a batch file, demo.bat, which starts up in a more interesting state:
+
+    c:\SamplerFeedbackStreaming\x64\Release> demo.bat
+
+![demo batch file](./readme-images/demo-bat.jpg "demo.bat")
+
 ## Keyboard controls
 
 There are a lot of keyboard controls - a function of giving many demos:
@@ -93,5 +109,3 @@ In this case, the hardware sampler is reaching across tile boundaries to perform
 There are also a few known bugs:
 * entering full screen in a multi-gpu system moves the window to a monitor attached to the GPU by design. However, if the window starts on a different monitor, it "disappears" on the first maximization. Hit *escape* then maximize again, and it should work fine.
 * full-screen while remote desktop is broken *again*. Will likely fix soon.
-
-![Sample screenshot](./readme-images/demo-bat.jpg "Sample screenshot")