diff --git a/README.md b/README.md
index 30187698dee18..cbc8617dff809 100644
--- a/README.md
+++ b/README.md
@@ -29,11 +29,18 @@ cd website
 
 The Kubernetes website uses the [Docsy Hugo theme](https://github.com/google/docsy#readme). Even if you plan to run the website in a container, we strongly recommend pulling in the submodule and other development dependencies by running the following:
 
-```bash
-# pull in the Docsy submodule
+### Windows
+```powershell
+# fetch submodule dependencies
 git submodule update --init --recursive --depth 1
 ```
 
+### Linux / other Unix
+```bash
+# fetch submodule dependencies
+make module-init
+```
+
 ## Running the website using a container
 
 To build the site in a container, run the following: