diff --git a/packages/yoroi-extension/app/App.js b/packages/yoroi-extension/app/App.js
index e8ace513c7..1e9e2581a5 100644
--- a/packages/yoroi-extension/app/App.js
+++ b/packages/yoroi-extension/app/App.js
@@ -36,6 +36,7 @@ import { ThemeProvider } from '@mui/material/styles';
 import { CssBaseline } from '@mui/material';
 import { globalStyles } from './styles/globalStyles';
 import Support from './components/widgets/Support';
+import { trackNavigation } from './api/analytics';
 
 // https://github.com/yahoo/react-intl/wiki#loading-locale-data
 addLocaleData([
@@ -80,6 +81,9 @@ class App extends Component<Props, State> {
         this.mergedMessages = _mergedMessages;
       });
     });
+    this.props.history.listen(({ pathname }) => {
+      trackNavigation(pathname);
+    });
   }
 
   state: State = {
diff --git a/packages/yoroi-extension/app/api/analytics/index.js b/packages/yoroi-extension/app/api/analytics/index.js
new file mode 100644
index 0000000000..73f063a9bd
--- /dev/null
+++ b/packages/yoroi-extension/app/api/analytics/index.js
@@ -0,0 +1,171 @@
+// @flow
+import cryptoRandomString from 'crypto-random-string';
+import querystring from 'querystring';
+
+import LocalStorageApi, {
+  loadAnalyticsInstanceId,
+  saveAnalyticsInstanceId,
+} from '../localStorage';
+import { environment } from '../../environment';
+import { TRACKED_ROUTES } from '../../routes-config';
+import type { StoresMap } from '../../stores';
+import { isTestnet as isTestnetFunc } from '../ada/lib/storage/database/prepackaged/networks';
+
+const MATOMO_URL = 'https://analytics.emurgo-rnd.com/matomo.php';
+const SITE_ID = '4';
+let INSTANCE_ID;
+let stores;
+
+export async function trackStartup(stores_: StoresMap): Promise<void> {
+  stores = stores_;
+
+  let event;
+  if (await (new LocalStorageApi()).getUserLocale() != null) {
+    INSTANCE_ID = await loadAnalyticsInstanceId();
+    if (INSTANCE_ID) {
+      emitEvent(INSTANCE_ID, 'launch');
+      return;
+    }
+    event = 'pre-existing-instance';
+  } else {
+    event = 'new-instance';
+  }
+  INSTANCE_ID = generateAnalyticsInstanceId();
+  await saveAnalyticsInstanceId(INSTANCE_ID);
+  emitEvent(INSTANCE_ID, event);
+}
+
+type NewWalletType = 'hardware' | 'created' | 'restored';
+
+export function trackWalletCreation(newWalletType: NewWalletType): void {
+  if (INSTANCE_ID == null) {
+    return;
+  }
+  emitEvent(INSTANCE_ID, 'new-wallet/' + newWalletType);
+}
+
+export function trackNavigation(path: string): void {
+  if (path.match(TRACKED_ROUTES)) {
+    if (INSTANCE_ID == null) {
+      return;
+    }
+    emitEvent(INSTANCE_ID, 'navigate' + path);
+  }
+}
+
+export function trackSend(): void {
+  if (INSTANCE_ID == null) {
+    return;
+  }
+  emitEvent(INSTANCE_ID, 'new-transaction/send');
+}
+
+export function trackDelegation(): void {
+  if (INSTANCE_ID == null) {
+    return;
+  }
+  emitEvent(INSTANCE_ID, 'delegation');
+}
+
+export function trackWithdrawal(shouldDeregister: boolean): void {
+  if (INSTANCE_ID == null) {
+    return;
+  }
+  if (shouldDeregister) {
+    emitEvent(INSTANCE_ID, 'deregister');
+  } else {
+    emitEvent(INSTANCE_ID, 'withdrawal');
+  }
+}
+
+export function trackCatalystRegistration(): void {
+  if (INSTANCE_ID == null) {
+    return;
+  }
+  emitEvent(INSTANCE_ID, 'new-transaction/catalyst');
+}
+
+export function trackSetLocale(locale: string): void {
+  if (INSTANCE_ID == null) {
+    return;
+  }
+  emitEvent(INSTANCE_ID, 'set-locale/' + locale);
+}
+
+export function trackSetUnitOfAccount(unitOfAccount: string): void {
+  if (INSTANCE_ID == null) {
+    return;
+  }
+  emitEvent(INSTANCE_ID, 'unit-of-account/' + unitOfAccount);
+}
+
+export function trackUpdateTheme(theme: string): void {
+  if (INSTANCE_ID == null) {
+    return;
+  }
+  emitEvent(INSTANCE_ID, 'update-theme/' + theme);
+}
+
+export function trackUriPrompt(choice: 'skip' | 'allow'): void {
+  if (INSTANCE_ID == null) {
+    return;
+  }
+  emitEvent(INSTANCE_ID, 'uri-prompt/' + choice);
+}
+
+export function trackBuySellDialog(): void {
+  if (INSTANCE_ID == null) {
+    return;
+  }
+  emitEvent(INSTANCE_ID, 'buy-sell-ada');
+}
+
+export function trackExportWallet(): void {
+  if (INSTANCE_ID == null) {
+    return;
+  }
+  emitEvent(INSTANCE_ID, 'export-wallet');
+}
+
+export function trackRemoveWallet(): void {
+  if (INSTANCE_ID == null) {
+    return;
+  }
+  emitEvent(INSTANCE_ID, 'remove-wallet');
+}
+
+export function trackResyncWallet(): void {
+  if (INSTANCE_ID == null) {
+    return;
+  }
+  emitEvent(INSTANCE_ID, 'resync-wallet');
+}
+
+function generateAnalyticsInstanceId(): string {
+  // Matomo requires 16 character hex string
+  return cryptoRandomString({ length: 16 });
+}
+
+function emitEvent(instanceId: string, event: string): void {
+  if (environment.isDev() || environment.isTest()) {
+    return;
+  }
+
+  const isTestnet = stores.profile.selectedNetwork != null ?
+    isTestnetFunc(stores.profile.selectedNetwork) :
+    false;
+
+  // https://developer.matomo.org/api-reference/tracking-api
+  const params = {
+    idsite: SITE_ID,
+    rec: '1',
+    action_name: (isTestnet ? 'testnet/' : '') + event,
+    url: `yoroi.extension/${isTestnet ? 'testnet/' : ''}${event}`,
+    _id: INSTANCE_ID,
+    rand: `${Date.now()}-${Math.random()}`,
+    apiv: '1'
+  };
+  const url = `${MATOMO_URL}?${querystring.stringify(params)}`;
+
+  fetch(url);
+}
diff --git a/packages/yoroi-extension/app/api/localStorage/index.js b/packages/yoroi-extension/app/api/localStorage/index.js
index efdc33bab5..d183008186 100644
--- a/packages/yoroi-extension/app/api/localStorage/index.js
+++ b/packages/yoroi-extension/app/api/localStorage/index.js
@@ -32,6 +32,7 @@ const storageKeys = {
   TOGGLE_SIDEBAR: networkForLocalStorage + '-TOGGLE-SIDEBAR',
   WALLETS_NAVIGATION: networkForLocalStorage + '-WALLETS-NAVIGATION',
   SUBMITTED_TRANSACTIONS: 'submittedTransactions',
+  ANALYTICS_INSTANCE_ID: networkForLocalStorage + '-ANALYTICS',
   // ========== CONNECTOR   ========== //
   ERGO_CONNECTOR_WHITELIST: 'connector_whitelist',
 };
@@ -360,3 +361,12 @@ export function loadSubmittedTransactions(): any {
   }
   return JSON.parse(dataStr);
 }
+
+export async function loadAnalyticsInstanceId(): Promise<?string> {
+  return getLocalItem(storageKeys.ANALYTICS_INSTANCE_ID);
+}
+
+export async function saveAnalyticsInstanceId(id: string): Promise<void> {
+  await setLocalItem(storageKeys.ANALYTICS_INSTANCE_ID, id);
+}
+
diff --git a/packages/yoroi-extension/app/components/buySell/BuySellDialog.js b/packages/yoroi-extension/app/components/buySell/BuySellDialog.js
index fe8a5749ff..a3497124d6 100644
--- a/packages/yoroi-extension/app/components/buySell/BuySellDialog.js
+++ b/packages/yoroi-extension/app/components/buySell/BuySellDialog.js
@@ -15,6 +15,7 @@ import { ReactComponent as VerifyIcon }  from '../../assets/images/verify-icon.i
 import VerticalFlexContainer from '../layout/VerticalFlexContainer'
 import LoadingSpinner from '../widgets/LoadingSpinner'
 import globalMessages from '../../i18n/global-messages';
+import { trackBuySellDialog } from '../../api/analytics';
 
 const messages = defineMessages({
   dialogTitle: {
@@ -77,6 +78,7 @@ export default class BuySellDialog extends Component<Props, State> {
       }
     ]
     this.setState({ walletList: wallets })
+    trackBuySellDialog();
   }
 
   createRows: ($npm$ReactIntl$IntlFormat, Array<WalletInfo>) => Node = (intl, wallets) => (
diff --git a/packages/yoroi-extension/app/components/wallet/send/WalletSendFormSteps/WalletSendPreviewStepContainer.js b/packages/yoroi-extension/app/components/wallet/send/WalletSendFormSteps/WalletSendPreviewStepContainer.js
index ec1691b59b..6fe88ad8ed 100644
--- a/packages/yoroi-extension/app/components/wallet/send/WalletSendFormSteps/WalletSendPreviewStepContainer.js
+++ b/packages/yoroi-extension/app/components/wallet/send/WalletSendFormSteps/WalletSendPreviewStepContainer.js
@@ -20,6 +20,7 @@ import {
 } from '../../../../api/ada/lib/storage/models/ConceptualWallet';
 import type { SendUsingLedgerParams } from '../../../../actions/ada/ledger-send-actions';
 import type { SendUsingTrezorParams } from '../../../../actions/ada/trezor-send-actions';
+import { trackSend } from '../../../../api/analytics';
 
 export type GeneratedData = typeof WalletSendPreviewStepContainer.prototype.generated;
 
@@ -90,6 +91,7 @@ export default class WalletSendPreviewStepContainer extends Component<Props> {
         onSuccess: openTransactionSuccessDialog,
       });
     }
+    trackSend()
   }
 
   render(): Node {
diff --git a/packages/yoroi-extension/app/containers/profile/UriPromptPage.js b/packages/yoroi-extension/app/containers/profile/UriPromptPage.js
index ee29484524..4af863dbed 100644
--- a/packages/yoroi-extension/app/containers/profile/UriPromptPage.js
+++ b/packages/yoroi-extension/app/containers/profile/UriPromptPage.js
@@ -21,6 +21,7 @@ import type { $npm$ReactIntl$IntlFormat } from 'react-intl';
 import type { ServerStatusErrorType } from '../../types/serverStatusErrorType';
 import { PublicDeriver } from '../../api/ada/lib/storage/models/PublicDeriver/index';
 import { isTestnet } from '../../api/ada/lib/storage/database/prepackaged/networks';
+import { trackUriPrompt } from '../../api/analytics';
 
 type GeneratedData = typeof UriPromptPage.prototype.generated;
 
@@ -39,10 +40,12 @@ export default class UriPromptPage extends Component<InjectedOrGenerated<Generat
     runInAction(() => {
       this.isAccepted = true;
     });
+    trackUriPrompt('allow');
   };
 
   onSkip: void => void = () => {
     this.generated.actions.profile.acceptUriScheme.trigger()
+    trackUriPrompt('skip');
   };
 
   onBack: void => void = () => {
diff --git a/packages/yoroi-extension/app/containers/settings/categories/BlockchainSettingsPage.js b/packages/yoroi-extension/app/containers/settings/categories/BlockchainSettingsPage.js
index 5d1ae8d5e9..fc2cdeae2b 100644
--- a/packages/yoroi-extension/app/containers/settings/categories/BlockchainSettingsPage.js
+++ b/packages/yoroi-extension/app/containers/settings/categories/BlockchainSettingsPage.js
@@ -23,6 +23,7 @@ import { SelectedExplorer } from '../../../domain/SelectedExplorer';
 import type {
   GetAllExplorersResponse,
 } from '../../../api/ada/lib/storage/bridge/explorers';
+import { trackUriPrompt } from '../../../api/analytics';
 
 type GeneratedData = typeof BlockchainSettingsPage.prototype.generated;
 
@@ -50,7 +51,12 @@ export default class BlockchainSettingsPage extends Component<InjectedOrGenerate
     )
       ? (
         <UriSettingsBlock
-          registerUriScheme={() => registerProtocols()}
+          registerUriScheme={
+            () => {
+              registerProtocols();
+              trackUriPrompt('allow');
+            }
+          }
           isFirefox={environment.userAgentInfo.isFirefox()}
         />
       )
diff --git a/packages/yoroi-extension/app/containers/settings/categories/GeneralSettingsPage.js b/packages/yoroi-extension/app/containers/settings/categories/GeneralSettingsPage.js
index 5d2870cb2f..8f23f23343 100644
--- a/packages/yoroi-extension/app/containers/settings/categories/GeneralSettingsPage.js
+++ b/packages/yoroi-extension/app/containers/settings/categories/GeneralSettingsPage.js
@@ -18,6 +18,7 @@ import { ReactComponent as AdaCurrency }  from '../../../assets/images/currencie
 import { unitOfAccountDisabledValue } from '../../../types/unitOfAccountType';
 import type { UnitOfAccountSettingType } from '../../../types/unitOfAccountType';
 import type { $npm$ReactIntl$IntlFormat } from 'react-intl';
+import { trackSetUnitOfAccount, trackSetLocale } from '../../../api/analytics';
 
 const currencyLabels = defineMessages({
   USD: {
@@ -84,6 +85,12 @@ export default class GeneralSettingsPage extends Component<InjectedOrGenerated<G
       ? unitOfAccountDisabledValue
       : { enabled: true, currency: value };
     await this.generated.actions.profile.updateUnitOfAccount.trigger(unitOfAccount);
+    trackSetUnitOfAccount(value);
+  };
+
+  onSelectLanguage: {| locale: string |} => PossiblyAsync<void> = ({ locale }) => {
+    this.generated.actions.profile.updateLocale.trigger({ locale });
+    trackSetLocale(locale);
   };
 
   render(): Node {
@@ -120,7 +127,7 @@ export default class GeneralSettingsPage extends Component<InjectedOrGenerated<G
     return (
       <>
         <GeneralSettings
-          onSelectLanguage={this.generated.actions.profile.updateLocale.trigger}
+          onSelectLanguage={this.onSelectLanguage}
           isSubmitting={isSubmittingLocale}
           languages={profileStore.LANGUAGE_OPTIONS}
           currentLocale={profileStore.currentLocale}
diff --git a/packages/yoroi-extension/app/containers/settings/categories/RemoveWalletDialogContainer.js b/packages/yoroi-extension/app/containers/settings/categories/RemoveWalletDialogContainer.js
index 60fa635b42..eed5c51322 100644
--- a/packages/yoroi-extension/app/containers/settings/categories/RemoveWalletDialogContainer.js
+++ b/packages/yoroi-extension/app/containers/settings/categories/RemoveWalletDialogContainer.js
@@ -17,6 +17,7 @@ import { withLayout } from '../../../styles/context/layout';
 import type { LayoutComponentMap } from '../../../styles/context/layout';
 import { getWalletType } from '../../../stores/toplevel/WalletSettingsStore';
 import type { WalletsNavigation } from '../../../api/localStorage'
+import { trackRemoveWallet } from '../../../api/analytics';
 
 export type GeneratedData = typeof RemoveWalletDialogContainer.prototype.generated;
 
@@ -75,6 +76,7 @@ class RemoveWalletDialogContainer extends Component<AllProps> {
         quickAccess: walletsNavigation.quickAccess.filter(walletId => walletId !== selectedWalletId)
       }
       await this.generated.actions.profile.updateSortedWalletList.trigger(newWalletsNavigation);
+      trackRemoveWallet();
     }
 
     this.props.publicDeriver &&
@@ -99,11 +101,14 @@ class RemoveWalletDialogContainer extends Component<AllProps> {
         onCancel={this.generated.actions.dialogs.closeActiveDialog.trigger}
         primaryButton={{
           label: intl.formatMessage(globalMessages.remove),
-          onClick: () =>
-            this.props.publicDeriver &&
-            settingsActions.removeWallet.trigger({
-              publicDeriver: this.props.publicDeriver,
-            }),
+          onClick: () => {
+            if (this.props.publicDeriver != null) {
+              settingsActions.removeWallet.trigger({
+                publicDeriver: this.props.publicDeriver,
+              });
+              trackRemoveWallet();
+            }
+          }
         }}
         secondaryButton={{
           onClick: this.generated.actions.dialogs.closeActiveDialog.trigger,
diff --git a/packages/yoroi-extension/app/containers/settings/categories/ResyncWalletDialogContainer.js b/packages/yoroi-extension/app/containers/settings/categories/ResyncWalletDialogContainer.js
index e41c482456..7a86838c4f 100644
--- a/packages/yoroi-extension/app/containers/settings/categories/ResyncWalletDialogContainer.js
+++ b/packages/yoroi-extension/app/containers/settings/categories/ResyncWalletDialogContainer.js
@@ -13,6 +13,7 @@ import type { InjectedOrGenerated } from '../../../types/injectedPropsType';
 
 import DangerousActionDialog from '../../../components/widgets/DangerousActionDialog';
 import LocalizableError from '../../../i18n/LocalizableError';
+import { trackResyncWallet } from '../../../api/analytics';
 
 export type GeneratedData = typeof ResyncWalletDialogContainer.prototype.generated;
 
@@ -65,6 +66,7 @@ export default class ResyncWalletDialogContainer extends Component<Props> {
               publicDeriver: this.props.publicDeriver,
             });
             this.generated.actions.dialogs.closeActiveDialog.trigger();
+            trackResyncWallet();
           }
         }}
         onCancel={this.generated.actions.dialogs.closeActiveDialog.trigger}
diff --git a/packages/yoroi-extension/app/containers/settings/categories/WalletSettingsPage.js b/packages/yoroi-extension/app/containers/settings/categories/WalletSettingsPage.js
index 45a3395701..49f4d087e2 100644
--- a/packages/yoroi-extension/app/containers/settings/categories/WalletSettingsPage.js
+++ b/packages/yoroi-extension/app/containers/settings/categories/WalletSettingsPage.js
@@ -27,6 +27,7 @@ import type { SigningKeyCache } from '../../../stores/toplevel/WalletStore';
 import LocalizableError from '../../../i18n/LocalizableError';
 import type { RenameModelFunc } from '../../../api/common/index';
 import type { IGetSigningKey } from '../../../api/ada/lib/storage/models/PublicDeriver/interfaces';
+import { trackExportWallet } from '../../../api/analytics';
 
 type GeneratedData = typeof WalletSettingsPage.prototype.generated;
 
@@ -108,9 +109,12 @@ export default class WalletSettingsPage extends Component<InjectedOrGenerated<Ge
           })}
         />
         <ExportWallet
-          openDialog={() => actions.dialogs.open.trigger({
-            dialog: ExportWalletDialogContainer,
-          })}
+          openDialog={() => {
+            actions.dialogs.open.trigger({
+              dialog: ExportWalletDialogContainer,
+            });
+            trackExportWallet();
+          }}
         />
         <RemoveWallet
           walletName={settingsCache.conceptualWalletName}
diff --git a/packages/yoroi-extension/app/containers/transfer/WithdrawalTxDialogContainer.js b/packages/yoroi-extension/app/containers/transfer/WithdrawalTxDialogContainer.js
index de6c1c4b87..48c240b274 100644
--- a/packages/yoroi-extension/app/containers/transfer/WithdrawalTxDialogContainer.js
+++ b/packages/yoroi-extension/app/containers/transfer/WithdrawalTxDialogContainer.js
@@ -17,6 +17,7 @@ import {
 } from '../../api/common/lib/MultiToken';
 import type { NetworkRow, TokenRow } from '../../api/ada/lib/storage/database/primitives/tables';
 import { getDefaultEntryToken } from '../../stores/toplevel/TokenInfoStore';
+import { trackWithdrawal } from '../../api/analytics';
 
 export type GeneratedData = typeof WithdrawalTxDialogContainer.prototype.generated;
 
@@ -34,7 +35,10 @@ export default class WithdrawalTxDialogContainer extends Component<Props> {
 
   render(): Node {
     const { intl } = this.context;
-    const { createWithdrawalTx } = this.generated.stores.substores.ada.delegationTransaction;
+    const {
+      createWithdrawalTx,
+      shouldDeregister,
+    } = this.generated.stores.substores.ada.delegationTransaction;
 
     if (this.generated.stores.profile.selectedNetwork == null) {
       throw new Error(`${nameof(WithdrawalTxDialogContainer)} no selected network`);
@@ -51,7 +55,9 @@ export default class WithdrawalTxDialogContainer extends Component<Props> {
           label: intl.formatMessage(globalMessages.cancel),
         }}
         onSubmit={{
-          trigger: () => {}, // nothing extra to do
+          trigger: () => {
+            trackWithdrawal(shouldDeregister);
+          },
           label: intl.formatMessage(globalMessages.confirm),
         }}
         transactionRequest={createWithdrawalTx}
@@ -97,6 +103,7 @@ export default class WithdrawalTxDialogContainer extends Component<Props> {
               error: ?LocalizableError,
               result: ?ISignRequest<any>
             |},
+            shouldDeregister: boolean,
           |},
         |},
       |},
@@ -128,6 +135,7 @@ export default class WithdrawalTxDialogContainer extends Component<Props> {
                 result: stores.substores.ada.delegationTransaction.createWithdrawalTx.result,
                 reset: stores.substores.ada.delegationTransaction.createWithdrawalTx.reset,
               },
+              shouldDeregister: stores.substores.ada.delegationTransaction.shouldDeregister,
             },
           },
         },
diff --git a/packages/yoroi-extension/app/containers/transfer/YoroiTransferPage.stories.js b/packages/yoroi-extension/app/containers/transfer/YoroiTransferPage.stories.js
index 66313bc1ff..f8682fccdf 100644
--- a/packages/yoroi-extension/app/containers/transfer/YoroiTransferPage.stories.js
+++ b/packages/yoroi-extension/app/containers/transfer/YoroiTransferPage.stories.js
@@ -559,6 +559,7 @@ export const WithdrawalTxPage = (): Node => {
                   ),
                   reset: action('createWithdrawalTx reset'),
                 },
+                shouldDeregister: false,
               },
             },
           },
diff --git a/packages/yoroi-extension/app/containers/wallet/WalletSendPage.js b/packages/yoroi-extension/app/containers/wallet/WalletSendPage.js
index aa5e5935b6..4c6c33e8bc 100644
--- a/packages/yoroi-extension/app/containers/wallet/WalletSendPage.js
+++ b/packages/yoroi-extension/app/containers/wallet/WalletSendPage.js
@@ -49,6 +49,7 @@ import { withLayout } from '../../styles/context/layout';
 import WalletSendPreviewStepContainer from '../../components/wallet/send/WalletSendFormSteps/WalletSendPreviewStepContainer';
 import AddNFTDialog from '../../components/wallet/send/WalletSendFormSteps/AddNFTDialog';
 import AddTokenDialog from '../../components/wallet/send/WalletSendFormSteps/AddTokenDialog';
+import { trackSend } from '../../api/analytics';
 
 const messages = defineMessages({
   txConfirmationLedgerNanoLine1: {
@@ -397,11 +398,14 @@ class WalletSendPage extends Component<AllProps> {
           isSubmitting={ledgerSendStore.isActionProcessing}
           error={ledgerSendStore.error}
           onSubmit={
-            () => ledgerSendAction.sendUsingLedgerWallet.trigger({
-              params: { signRequest },
-              publicDeriver,
-              onSuccess: this.openTransactionSuccessDialog,
-            })
+            () => {
+              ledgerSendAction.sendUsingLedgerWallet.trigger({
+                params: { signRequest },
+                publicDeriver,
+                onSuccess: this.openTransactionSuccessDialog,
+              });
+              trackSend();
+            }
           }
           onCancel={ledgerSendAction.cancel.trigger}
           unitOfAccountSetting={this.generated.stores.profile.unitOfAccount}
@@ -431,11 +435,14 @@ class WalletSendPage extends Component<AllProps> {
           isSubmitting={trezorSendStore.isActionProcessing}
           error={trezorSendStore.error}
           onSubmit={
-            () => trezorSendAction.sendUsingTrezor.trigger({
-              params: { signRequest },
-              publicDeriver,
-              onSuccess: this.openTransactionSuccessDialog,
-            })
+            () => {
+              trezorSendAction.sendUsingTrezor.trigger({
+                params: { signRequest },
+                publicDeriver,
+                onSuccess: this.openTransactionSuccessDialog,
+              })
+              trackSend();
+            }
           }
           onCancel={trezorSendAction.cancel.trigger}
           unitOfAccountSetting={this.generated.stores.profile.unitOfAccount}
diff --git a/packages/yoroi-extension/app/containers/wallet/dialogs/WalletSendConfirmationDialogContainer.js b/packages/yoroi-extension/app/containers/wallet/dialogs/WalletSendConfirmationDialogContainer.js
index bff0bf286b..e35eaa0534 100644
--- a/packages/yoroi-extension/app/containers/wallet/dialogs/WalletSendConfirmationDialogContainer.js
+++ b/packages/yoroi-extension/app/containers/wallet/dialogs/WalletSendConfirmationDialogContainer.js
@@ -13,6 +13,7 @@ import { addressToDisplayString } from '../../../api/ada/lib/storage/bridge/util
 import type { ISignRequest } from '../../../api/common/lib/transactions/ISignRequest';
 import type { TokenInfoMap } from '../../../stores/toplevel/TokenInfoStore';
 import { genLookupOrFail } from '../../../stores/stateless/tokenHelpers';
+import { trackSend } from '../../../api/analytics';
 
 export type GeneratedData = typeof WalletSendConfirmationDialogContainer.prototype.generated;
 
@@ -85,6 +86,7 @@ export default class WalletSendConfirmationDialogContainer extends Component<Pro
             publicDeriver,
             onSuccess: openTransactionSuccessDialog,
           });
+          trackSend();
         }}
         isSubmitting={sendMoneyRequest.isExecuting}
         onCancel={() => {
diff --git a/packages/yoroi-extension/app/containers/wallet/staking/StakingDashboardPage.stories.js b/packages/yoroi-extension/app/containers/wallet/staking/StakingDashboardPage.stories.js
index 47d07bea8c..134b155f02 100644
--- a/packages/yoroi-extension/app/containers/wallet/staking/StakingDashboardPage.stories.js
+++ b/packages/yoroi-extension/app/containers/wallet/staking/StakingDashboardPage.stories.js
@@ -1014,6 +1014,7 @@ export const AdaWithdrawDialog = (): Node => {
                       ),
                       reset: action('createWithdrawalTx reset'),
                     },
+                    shouldDeregister: false,
                   },
                 },
               },
diff --git a/packages/yoroi-extension/app/routes-config.js b/packages/yoroi-extension/app/routes-config.js
index ff4536e54d..2cbcef7d3b 100644
--- a/packages/yoroi-extension/app/routes-config.js
+++ b/packages/yoroi-extension/app/routes-config.js
@@ -1,4 +1,27 @@
 // @flow
+// routes to by tracked by analytics
+export const TRACKED_ROUTES: RegExp = new RegExp(
+  '^(' +
+  '(/my-wallets)|' +
+  '(/wallets/add)|' +
+  '(/wallets/transactions)|' +
+  '(/wallets/send)|' +
+  '(/wallets/assets)|' +
+  '(/wallets/receive/.+)|' +
+  '(/wallets/delegation-dashboard)|' +
+  '(/wallets/cardano-delegation)|' +
+  '(/wallets/voting)|' +
+  '(/settings/.+)|' +
+  '(/transfer(/.+)?)|' +
+  '(/send-from-uri)|' +
+  '(/notice-board)|' +
+  '(/staking)|' +
+  '(/assets/.*)|' +
+  '(/connector/connected-websites)|' +
+  '(/experimental/.*)' +
+  ')$'
+);
+
 export const ROUTES = {
   ROOT: '/',
 
diff --git a/packages/yoroi-extension/app/stores/ada/AdaDelegationTransactionStore.js b/packages/yoroi-extension/app/stores/ada/AdaDelegationTransactionStore.js
index 3341357905..e03d287da3 100644
--- a/packages/yoroi-extension/app/stores/ada/AdaDelegationTransactionStore.js
+++ b/packages/yoroi-extension/app/stores/ada/AdaDelegationTransactionStore.js
@@ -27,6 +27,7 @@ import {
 import { MultiToken } from '../../api/common/lib/MultiToken';
 import type { ActionsMap } from '../../actions/index';
 import type { StoresMap } from '../index';
+import { trackDelegation } from '../../api/analytics';
 
 export default class AdaDelegationTransactionStore extends Store<StoresMap, ActionsMap> {
 
@@ -214,9 +215,7 @@ export default class AdaDelegationTransactionStore extends Store<StoresMap, Acti
         },
         refreshWallet: () => this.stores.wallets.refreshWalletFromRemote(request.publicDeriver),
       });
-      return;
-    }
-    if (isTrezorTWallet(request.publicDeriver.getParent())) {
+    } else if (isTrezorTWallet(request.publicDeriver.getParent())) {
       await this.stores.substores.ada.wallets.adaSendAndRefresh({
         broadcastRequest: {
           trezor: {
@@ -226,23 +225,23 @@ export default class AdaDelegationTransactionStore extends Store<StoresMap, Acti
         },
         refreshWallet: () => this.stores.wallets.refreshWalletFromRemote(request.publicDeriver),
       });
-      return;
-    }
-
-    // normal password-based wallet
-    if (request.password == null) {
-      throw new Error(`${nameof(this._signTransaction)} missing password for non-hardware signing`);
-    }
-    await this.stores.substores.ada.wallets.adaSendAndRefresh({
-      broadcastRequest: {
-        normal: {
-          publicDeriver: request.publicDeriver,
-          password: request.password,
-          signRequest: result.signTxRequest,
+    } else {
+      // normal password-based wallet
+      if (request.password == null) {
+        throw new Error(`${nameof(this._signTransaction)} missing password for non-hardware signing`);
+      }
+      await this.stores.substores.ada.wallets.adaSendAndRefresh({
+        broadcastRequest: {
+          normal: {
+            publicDeriver: request.publicDeriver,
+            password: request.password,
+            signRequest: result.signTxRequest,
+          },
         },
-      },
-      refreshWallet: () => this.stores.wallets.refreshWalletFromRemote(request.publicDeriver),
-    });
+        refreshWallet: () => this.stores.wallets.refreshWalletFromRemote(request.publicDeriver),
+      });
+    }
+    trackDelegation();
   }
 
   _complete: void => void = () => {
diff --git a/packages/yoroi-extension/app/stores/ada/AdaWalletRestoreStore.js b/packages/yoroi-extension/app/stores/ada/AdaWalletRestoreStore.js
index 017c230947..7737985e54 100644
--- a/packages/yoroi-extension/app/stores/ada/AdaWalletRestoreStore.js
+++ b/packages/yoroi-extension/app/stores/ada/AdaWalletRestoreStore.js
@@ -14,6 +14,7 @@ import type {
 } from '../../api/ada/lib/storage/models/PublicDeriver/interfaces';
 import type { ActionsMap } from '../../actions/index';
 import type { StoresMap } from '../index';
+import { trackWalletCreation } from '../../api/analytics';
 
 export default class AdaWalletRestoreStore extends Store<StoresMap, ActionsMap> {
 
@@ -129,6 +130,7 @@ export default class AdaWalletRestoreStore extends Store<StoresMap, ActionsMap>
       });
       return wallet;
     }).promise;
+    trackWalletCreation('restored');
   };
 
   teardown(): void {
diff --git a/packages/yoroi-extension/app/stores/ada/AdaWalletsStore.js b/packages/yoroi-extension/app/stores/ada/AdaWalletsStore.js
index 821f8d4909..4dbc040ba4 100644
--- a/packages/yoroi-extension/app/stores/ada/AdaWalletsStore.js
+++ b/packages/yoroi-extension/app/stores/ada/AdaWalletsStore.js
@@ -12,6 +12,7 @@ import { buildCheckAndCall } from '../lib/check';
 import { getApiForNetwork, ApiOptions } from '../../api/common/utils';
 import type { ActionsMap } from '../../actions/index';
 import type { StoresMap } from '../index';
+import { trackWalletCreation } from '../../api/analytics';
 
 export default class AdaWalletsStore extends Store<StoresMap, ActionsMap> {
 
@@ -129,5 +130,7 @@ export default class AdaWalletsStore extends Store<StoresMap, ActionsMap> {
       });
       return wallet;
     }).promise;
+
+    trackWalletCreation('created');
   };
 }
diff --git a/packages/yoroi-extension/app/stores/ada/LedgerConnectStore.js b/packages/yoroi-extension/app/stores/ada/LedgerConnectStore.js
index 96cdde4094..de52bce9f1 100644
--- a/packages/yoroi-extension/app/stores/ada/LedgerConnectStore.js
+++ b/packages/yoroi-extension/app/stores/ada/LedgerConnectStore.js
@@ -61,6 +61,7 @@ import type { StoresMap } from '../index';
 import type {
   GetExtendedPublicKeyResponse,
 } from '@cardano-foundation/ledgerjs-hw-app-cardano';
+import { trackWalletCreation } from '../../api/analytics';
 
 export default class LedgerConnectStore
   extends Store<StoresMap, ActionsMap>
@@ -365,6 +366,7 @@ export default class LedgerConnectStore
     await this._saveHW(
       walletName,
     );
+    trackWalletCreation('hardware');
   };
 
   /** creates new wallet and loads it */
diff --git a/packages/yoroi-extension/app/stores/ada/TrezorConnectStore.js b/packages/yoroi-extension/app/stores/ada/TrezorConnectStore.js
index 23abfad637..1b6bb28333 100644
--- a/packages/yoroi-extension/app/stores/ada/TrezorConnectStore.js
+++ b/packages/yoroi-extension/app/stores/ada/TrezorConnectStore.js
@@ -51,6 +51,7 @@ import type {
 } from '../../actions/common/wallet-restore-actions';
 import type { ActionsMap } from '../../actions/index';
 import type { StoresMap } from '../index';
+import { trackWalletCreation } from '../../api/analytics';
 
 type TrezorConnectionResponse = {|
   trezorResp: Success<CardanoPublicKey> | Unsuccessful,
@@ -333,6 +334,7 @@ export default class TrezorConnectStore
     await this._saveHW(
       walletName,
     );
+    trackWalletCreation('hardware');
   };
 
   /** creates new wallet and loads it */
diff --git a/packages/yoroi-extension/app/stores/ada/VotingStore.js b/packages/yoroi-extension/app/stores/ada/VotingStore.js
index 4a7dd6bccd..36a4f2282a 100644
--- a/packages/yoroi-extension/app/stores/ada/VotingStore.js
+++ b/packages/yoroi-extension/app/stores/ada/VotingStore.js
@@ -45,6 +45,7 @@ import { generateRegistration } from '../../api/ada/lib/cardanoCrypto/catalyst';
 import { derivePublicByAddressing } from '../../api/ada/lib/cardanoCrypto/utils'
 import type { ConceptualWallet } from '../../api/ada/lib/storage/models/ConceptualWallet'
 import type { CatalystRoundInfoResponse } from '../../api/ada/lib/state-fetch/types'
+import { trackCatalystRegistration } from '../../api/analytics';
 
 export const ProgressStep = Object.freeze({
   GENERATE: 0,
@@ -392,9 +393,7 @@ export default class VotingStore extends Store<StoresMap, ActionsMap> {
         },
         refreshWallet: () => this.stores.wallets.refreshWalletFromRemote(request.publicDeriver),
       });
-      return;
-    }
-    if (isTrezorTWallet(request.publicDeriver.getParent())) {
+    } else if (isTrezorTWallet(request.publicDeriver.getParent())) {
       await this.stores.substores.ada.wallets.adaSendAndRefresh({
         broadcastRequest: {
           trezor: {
@@ -404,23 +403,23 @@ export default class VotingStore extends Store<StoresMap, ActionsMap> {
         },
         refreshWallet: () => this.stores.wallets.refreshWalletFromRemote(request.publicDeriver),
       });
-      return;
-    }
-
-    // normal password-based wallet
-    if (request.password == null) {
-      throw new Error(`${nameof(this._signTransaction)} missing password for non-hardware signing`);
-    }
-    await this.stores.substores.ada.wallets.adaSendAndRefresh({
-      broadcastRequest: {
-        normal: {
-          publicDeriver: request.publicDeriver,
-          password: request.password,
-          signRequest: result,
+    } else {
+      // normal password-based wallet
+      if (request.password == null) {
+        throw new Error(`${nameof(this._signTransaction)} missing password for non-hardware signing`);
+      }
+      await this.stores.substores.ada.wallets.adaSendAndRefresh({
+        broadcastRequest: {
+          normal: {
+            publicDeriver: request.publicDeriver,
+            password: request.password,
+            signRequest: result,
+          },
         },
-      },
-      refreshWallet: () => this.stores.wallets.refreshWalletFromRemote(request.publicDeriver),
-    });
+        refreshWallet: () => this.stores.wallets.refreshWalletFromRemote(request.publicDeriver),
+      });
+    }
+    trackCatalystRegistration();
   };
 
   @action _generateCatalystKey: void => Promise<void> = async () => {
diff --git a/packages/yoroi-extension/app/stores/base/BaseProfileStore.js b/packages/yoroi-extension/app/stores/base/BaseProfileStore.js
index 87370108ff..7c31d6f988 100644
--- a/packages/yoroi-extension/app/stores/base/BaseProfileStore.js
+++ b/packages/yoroi-extension/app/stores/base/BaseProfileStore.js
@@ -15,6 +15,10 @@ import type { UnitOfAccountSettingType } from '../../types/unitOfAccountType';
 import { SUPPORTED_CURRENCIES } from '../../config/unitOfAccount';
 import type { ComplexityLevelType } from '../../types/complexityLevelType';
 import BaseProfileActions from '../../actions/base/base-profile-actions';
+import {
+  trackSetLocale,
+  trackUpdateTheme
+} from '../../api/analytics';
 
 interface CoinPriceStore {
   refreshCurrentUnit: Request<void => Promise<void>>
@@ -221,13 +225,15 @@ export default class BaseProfileStore
 
   _acceptLocale: void => Promise<void> = async () => {
     // commit in-memory language to storage
-    await this.setProfileLocaleRequest.execute(
-      this.inMemoryLanguage != null ? this.inMemoryLanguage : BaseProfileStore.getDefaultLocale()
-    );
+    const locale = this.inMemoryLanguage != null ?
+          this.inMemoryLanguage :
+          BaseProfileStore.getDefaultLocale();
+    await this.setProfileLocaleRequest.execute(locale);
     await this.getProfileLocaleRequest.execute(); // eagerly cache
     runInAction(() => {
       this.inMemoryLanguage = null;
     });
+    trackSetLocale(locale);
   };
 
   _updateMomentJsLocaleAfterLocaleChange: void => void = () => {
@@ -312,6 +318,7 @@ export default class BaseProfileStore
     await this.getCustomThemeRequest.execute(); // eagerly cache
     await this.setThemeRequest.execute(theme);
     await this.getThemeRequest.execute(); // eagerly cache
+    trackUpdateTheme(theme);
   };
 
 
diff --git a/packages/yoroi-extension/chrome/constants.js b/packages/yoroi-extension/chrome/constants.js
index b4b57f36a5..49f80c2b52 100644
--- a/packages/yoroi-extension/chrome/constants.js
+++ b/packages/yoroi-extension/chrome/constants.js
@@ -54,6 +54,9 @@ export function genCSP(request: {|
   connectSrc.push('https://*.zdassets.com/')
   connectSrc.push('https://emurgohelpdesk.zendesk.com/')
 
+  // Analytics
+  connectSrc.push('https://analytics.emurgo-rnd.com/');
+
   // wasm-eval is needed to compile WebAssembly in the browser
   // note: wasm-eval is not standardized but empirically works in Firefox & Chrome https://github.com/w3c/webappsec-csp/pull/293
   const evalSrc = "'wasm-eval'";
diff --git a/packages/yoroi-extension/chrome/extension/index.js b/packages/yoroi-extension/chrome/extension/index.js
index 5d401703c3..02aa079632 100644
--- a/packages/yoroi-extension/chrome/extension/index.js
+++ b/packages/yoroi-extension/chrome/extension/index.js
@@ -15,6 +15,7 @@ import { addCloseListener, TabIdKeys } from '../../app/utils/tabManager';
 import { Logger } from '../../app/utils/logging';
 import { LazyLoadPromises } from '../../app/Routes';
 import environment from '../../app/environment';
+import { trackStartup } from '../../app/api/analytics';
 
 // run MobX in strict mode
 configure({ enforceActions: 'always' });
@@ -30,6 +31,7 @@ const initializeYoroi: void => Promise<void> = async () => {
   const hashHistory = createHashHistory();
   const history = syncHistoryWithStore(hashHistory, router);
   const stores = createStores(api, actions, router);
+  await trackStartup(stores);
 
   Logger.debug(`[yoroi] stores created`);