diff --git a/Controller/Ajax/Analytics.php b/Controller/Ajax/Analytics.php
new file mode 100644
index 00000000..ea699614
--- /dev/null
+++ b/Controller/Ajax/Analytics.php
@@ -0,0 +1,77 @@
+<?php
+
+namespace Tweakwise\Magento2Tweakwise\Controller\Ajax;
+
+use Magento\Framework\App\Action\Action;
+use Magento\Framework\App\Action\Context;
+use Magento\Framework\Controller\Result\JsonFactory;
+use Tweakwise\Magento2Tweakwise\Model\Client;
+use Tweakwise\Magento2Tweakwise\Model\PersonalMerchandisingConfig;
+use Magento\Framework\Stdlib\Cookie\PublicCookieMetadata;
+use Magento\Framework\Stdlib\CookieManagerInterface;
+use Tweakwise\Magento2Tweakwise\Model\Client\RequestFactory;
+use Magento\Framework\App\ResponseInterface;
+use Magento\Framework\Controller\Result\Json;
+use Magento\Framework\Controller\ResultInterface;
+
+class Analytics extends Action
+{
+    /**
+     * Constructor.
+     *
+     * @param Context                     $context
+     * @param JsonFactory                 $resultJsonFactory
+     * @param Client                      $client
+     * @param PersonalMerchandisingConfig $config
+     * @param RequestFactory              $requestFactory
+     */
+    public function __construct(
+        private Context $context,
+        private JsonFactory $resultJsonFactory,
+        private Client $client,
+        private PersonalMerchandisingConfig $config,
+        private RequestFactory $requestFactory
+    ) {
+        parent::__construct($context);
+    }
+
+    /**
+     * @return ResponseInterface|Json|ResultInterface
+     */
+    public function execute()
+    {
+        $result = $this->resultJsonFactory->create();
+        if ($this->config->isAnalyticsEnabled()) {
+            $type = $this->getRequest()->getParam('type');
+            $profileKey = $this->config->getProfileKey();
+
+            $tweakwiseRequest = $this->requestFactory->create();
+            $tweakwiseRequest->setProfileKey($profileKey);
+            $value = $this->getRequest()->getParam('value');
+
+            if ($type === 'product') {
+                $tweakwiseRequest->setParameter('productKey', $value);
+                $tweakwiseRequest->setPath('pageview');
+            } elseif ($type === 'search') {
+                $tweakwiseRequest->setParameter('searchTerm', $value);
+                $tweakwiseRequest->setPath('search');
+            }
+
+            if (!empty($tweakwiseRequest->getPath())) {
+                try {
+                    $this->client->request($tweakwiseRequest);
+                    $result->setData(['success' => true]);
+                } catch (\Exception $e) {
+                    $result->setData(
+                        [
+                            'success' => false,
+                            'message' => $e->getMessage()
+                        ]
+                    );
+                }
+            }
+        }
+
+        return $result;
+    }
+}
diff --git a/Model/Client.php b/Model/Client.php
index 18ee7fcf..74916bc1 100644
--- a/Model/Client.php
+++ b/Model/Client.php
@@ -20,12 +20,12 @@
 use GuzzleHttp\Exception\GuzzleException;
 use GuzzleHttp\Promise\PromiseInterface;
 use GuzzleHttp\Psr7\Request as HttpRequest;
-use GuzzleHttp\Psr7\Uri;
 use GuzzleHttp\RequestOptions;
 use Magento\Framework\Profiler;
 use Psr\Http\Message\ResponseInterface;
 use SimpleXMLElement;
 use GuzzleHttp\Client as HttpClient;
+use Magento\Framework\UrlInterface;
 
 class Client
 {
@@ -71,8 +71,6 @@ class Client
      * @param Logger $log
      * @param ResponseFactory $responseFactory
      * @param EndpointManager $endpointManager
-     * @param Timer $timer
-     * @param ModuleInformation $moduleInformation
      */
     public function __construct(
         Config $config,
@@ -80,7 +78,7 @@ public function __construct(
         ResponseFactory $responseFactory,
         EndpointManager $endpointManager,
         Timer $timer,
-        private readonly ModuleInformation $moduleInformation
+        private UrlInterface $urlBuilder
     ) {
         $this->config = $config;
         $this->log = $log;
@@ -99,8 +97,7 @@ protected function getClient(): HttpClient
                 RequestOptions::TIMEOUT => self::REQUEST_TIMEOUT,
                 RequestOptions::HEADERS => [
                     'user-agent' => $this->config->getUserAgentString(),
-                    'Accept-Encoding' => 'gzip, deflate',
-                    'TWN-Source' => $this->moduleInformation->getModuleVersion(),
+                    'Accept-Encoding' => 'gzip, deflate'
                 ]
             ];
             $this->client = new HttpClient($options);
@@ -114,10 +111,42 @@ protected function getClient(): HttpClient
      * @return HttpRequest
      */
     protected function createHttpRequest(Request $tweakwiseRequest): HttpRequest
+    {
+        if ($tweakwiseRequest->isPostRequest()) {
+            return $this->createPostRequest($tweakwiseRequest);
+        } else {
+            return $this->createGetRequest($tweakwiseRequest);
+        }
+    }
+
+    /**
+     * @param Request $tweakwiseRequest
+     * @return HttpRequest
+     */
+    protected function createPostRequest(Request $tweakwiseRequest): HttpRequest
+    {
+        $path = $tweakwiseRequest->getPath();
+        $headers = [];
+
+        $headers['Content-Type'] = 'application/json';
+        $headers['Instance-Key'] = $this->config->getGeneralAuthenticationKey();
+        $body = json_encode($tweakwiseRequest->getParameters());
+        //post request are used for the analytics api
+        $uri = $this->urlBuilder->getUrl($tweakwiseRequest->getApiUrl() . '/' . $path);
+        return new HttpRequest('POST', $uri, $headers, $body);
+    }
+
+    /**
+     * @param Request $tweakwiseRequest
+     * @return HttpRequest
+     */
+    protected function createGetRequest(Request $tweakwiseRequest): HttpRequest
     {
         $path = $tweakwiseRequest->getPath();
         $pathSuffix = $tweakwiseRequest->getPathSuffix();
 
+        $headers = [];
+
         if ($path === "recommendations/featured") {
             if ($this->config->getRecommendationsFeaturedCategory()) {
                 $tweakwiseRequest->setCategory();
@@ -138,8 +167,7 @@ protected function createHttpRequest(Request $tweakwiseRequest): HttpRequest
         }
 
         $uri = new Uri($url);
-
-        return new HttpRequest('GET', $uri);
+        return new HttpRequest('GET', $uri, $headers);
     }
 
     /**
@@ -208,6 +236,10 @@ public function handleRequestSuccess(
             )
         );
 
+        if ($statusCode === 204) {
+            return $this->responseFactory->create($tweakwiseRequest, []);
+        }
+
         if ($statusCode !== 200) {
             throw new ApiException(
                 sprintf(
diff --git a/Model/Client/Request.php b/Model/Client/Request.php
index 233124bf..901f06fa 100644
--- a/Model/Client/Request.php
+++ b/Model/Client/Request.php
@@ -326,4 +326,21 @@ public function setProfileKey(string $profileKey)
         $this->setParameter('tn_profilekey', $profileKey);
         return $this;
     }
+
+    /**
+     * @return string|null
+     */
+    public function setParameterArray(string $parameter, array $value)
+    {
+        $this->parameters[$parameter] = $value;
+        return $this;
+    }
+
+    /**
+     * @return string|null
+     */
+    public function isPostRequest()
+    {
+        return false;
+    }
 }
diff --git a/Model/Client/Request/AnalyticsRequest.php b/Model/Client/Request/AnalyticsRequest.php
new file mode 100644
index 00000000..10abb1b7
--- /dev/null
+++ b/Model/Client/Request/AnalyticsRequest.php
@@ -0,0 +1,69 @@
+<?php
+
+/**
+ * Tweakwise (https://www.tweakwise.com/) - All Rights Reserved
+ *
+ * @copyright Copyright (c) 2017-2022 Tweakwise.com B.V. (https://www.tweakwise.com)
+ * @license   http://opensource.org/licenses/osl-3.0.php  Open Software License (OSL 3.0)
+ */
+
+namespace Tweakwise\Magento2Tweakwise\Model\Client\Request;
+
+use Tweakwise\Magento2Tweakwise\Model\Client\Request;
+use Tweakwise\Magento2Tweakwise\Model\Client\Response\FacetResponse;
+
+class AnalyticsRequest extends Request
+{
+    /**
+     * @var string
+     */
+    protected $path = '';
+
+    protected $apiUrl = 'https://navigator-analytics.tweakwise.com/api';
+
+    /**
+     * @return string
+     */
+    public function isPostRequest()
+    {
+        return true;
+    }
+
+    /**
+     * @return string
+     */
+    public function getApiurl()
+    {
+        return $this->apiUrl;
+    }
+
+    /**
+     * @return void
+     */
+    public function setProfileKey(string $profileKey)
+    {
+        $this->setParameter('ProfileKey', $profileKey);
+    }
+
+    /**
+     * @return void
+     */
+    public function setPath($path)
+    {
+        $this->path = $path;
+    }
+
+    /**
+     * @return string
+     */
+    public function getProfileKey()
+    {
+        $profileKey = $this->getCookie($this->config->getPersonalMerchandisingCookieName());
+        if (!$profileKey) {
+            $profileKey = $this->generateProfileKey();
+            $this->setCookie('profileKey', $profileKey);
+        }
+
+        return $profileKey;
+    }
+}
diff --git a/Model/Client/Request/PurchaseRequest.php b/Model/Client/Request/PurchaseRequest.php
new file mode 100644
index 00000000..094ee3aa
--- /dev/null
+++ b/Model/Client/Request/PurchaseRequest.php
@@ -0,0 +1,54 @@
+<?php
+
+/**
+ * Tweakwise (https://www.tweakwise.com/) - All Rights Reserved
+ *
+ * @copyright Copyright (c) 2017-2022 Tweakwise.com B.V. (https://www.tweakwise.com)
+ * @license   http://opensource.org/licenses/osl-3.0.php  Open Software License (OSL 3.0)
+ */
+
+namespace Tweakwise\Magento2Tweakwise\Model\Client\Request;
+
+use Tweakwise\Magento2Tweakwise\Model\Client\Request;
+use Tweakwise\Magento2Tweakwise\Model\Client\Response\FacetResponse;
+
+class PurchaseRequest extends Request
+{
+    /**
+     * @var string
+     */
+    protected $path = 'purchase';
+
+    /**
+     * @var array
+     */
+    protected $productKeys;
+
+    protected $apiUrl = 'https://navigator-analytics.tweakwise.com/api';
+
+    /**
+     * @return true
+     */
+    public function isPostRequest()
+    {
+        return true;
+    }
+
+    /**
+     * @return mixed|string
+     */
+    public function getApiurl()
+    {
+        return $this->apiUrl;
+    }
+
+    /**
+     * @param string $profileKey
+     *
+     * @return void
+     */
+    public function setProfileKey(string $profileKey)
+    {
+        $this->setParameter('ProfileKey', $profileKey);
+    }
+}
diff --git a/Model/Config.php b/Model/Config.php
index f356aac4..9f1cfe3a 100644
--- a/Model/Config.php
+++ b/Model/Config.php
@@ -408,7 +408,13 @@ public function isSearchBannersActive(Store $store = null)
      */
     public function getPersonalMerchandisingCookieName(Store $store = null)
     {
-        return (string) $this->getStoreConfig('tweakwise/personal_merchandising/cookie_name', $store);
+        $cookie = $this->getStoreConfig('tweakwise/personal_merchandising/cookie_name', $store);
+
+        if (empty($cookie)) {
+            $cookie = 'tw_analytics';
+        }
+
+        return $cookie;
     }
 
     /**
diff --git a/Model/PersonalMerchandisingConfig.php b/Model/PersonalMerchandisingConfig.php
new file mode 100644
index 00000000..066859cf
--- /dev/null
+++ b/Model/PersonalMerchandisingConfig.php
@@ -0,0 +1,82 @@
+<?php
+
+namespace Tweakwise\Magento2Tweakwise\Model;
+
+use Magento\Framework\App\Cache\TypeListInterface;
+use Magento\Framework\App\Config\ScopeConfigInterface;
+use Magento\Framework\App\Config\Storage\WriterInterface;
+use Magento\Framework\App\RequestInterface;
+use Magento\Framework\App\State;
+use Magento\Framework\Serialize\Serializer\Json;
+use Magento\Framework\Stdlib\CookieManagerInterface;
+use Magento\Framework\Stdlib\Cookie\CookieMetadataFactory;
+use Tweakwise\Magento2Tweakwise\Model\Config;
+
+class PersonalMerchandisingConfig extends Config
+{
+    public function __construct(
+        ScopeConfigInterface $config,
+        Json $jsonSerializer,
+        RequestInterface $request,
+        State $state,
+        WriterInterface $configWriter,
+        TypeListInterface $cacheTypeList,
+        private CookieManagerInterface $cookieManager,
+        private CookieMetadataFactory $cookieMetadataFactory
+    ) {
+        parent::__construct($config, $jsonSerializer, $request, $state, $configWriter, $cacheTypeList);
+    }
+
+    /**
+     * @param Store|null $store
+     * @return bool
+     */
+    public function isAnalyticsEnabled(Store $store = null)
+    {
+        return (bool)$this->getStoreConfig('tweakwise/personal_merchandising/analytics_enabled', $store);
+    }
+
+    /**
+     * @return string|null
+     */
+    public function getProfileKey()
+    {
+        $profileKey = $this->cookieManager->getCookie(
+            $this->getPersonalMerchandisingCookieName(),
+            null
+        );
+
+        if ($this->isAnalyticsEnabled()) {
+            if ($profileKey === null) {
+                $profileKey = $this->generateProfileKey();
+                $this->cookieManager->setPublicCookie(
+                    $this->getPersonalMerchandisingCookieName(),
+                    $profileKey,
+                    $this->getCookieMetadata()
+                );
+            }
+        }
+
+        return $profileKey;
+    }
+
+    /**
+     * @return string
+     */
+    private function getCookieMetadata()
+    {
+        return $this->cookieMetadataFactory
+            ->createPublicCookieMetadata()
+            ->setDuration(86400)
+            ->setPath('/')
+            ->setSecure(true);
+    }
+
+    /**
+     * @return string
+     */
+    private function generateProfileKey()
+    {
+        return uniqid('', true);
+    }
+}
diff --git a/Observer/TweakwiseCheckout.php b/Observer/TweakwiseCheckout.php
new file mode 100644
index 00000000..2be13a8e
--- /dev/null
+++ b/Observer/TweakwiseCheckout.php
@@ -0,0 +1,86 @@
+<?php
+
+declare(strict_types=1);
+
+namespace Tweakwise\Magento2Tweakwise\Observer;
+
+use Magento\Framework\Event\Observer;
+use Magento\Framework\Event\ObserverInterface;
+use Magento\Framework\Stdlib\Cookie\PublicCookieMetadata;
+use Magento\Framework\Stdlib\CookieManagerInterface;
+use Magento\Sales\Block\Order\Items;
+use Tweakwise\Magento2Tweakwise\Exception\ApiException;
+use Tweakwise\Magento2Tweakwise\Model\Client;
+use Tweakwise\Magento2Tweakwise\Model\Client\RequestFactory;
+use Magento\Framework\App\Request\Http as Request;
+use Tweakwise\Magento2Tweakwise\Model\PersonalMerchandisingConfig;
+use Tweakwise\Magento2TweakwiseExport\Model\Helper;
+use Magento\Store\Model\StoreManagerInterface;
+
+class TweakwiseCheckout implements ObserverInterface
+{
+    /**
+     * Constructor.
+     *
+     * @param RequestFactory              $requestFactory
+     * @param Client                      $client
+     * @param Helper                      $helper
+     * @param StoreManagerInterface       $storeManager
+     * @param PersonalMerchandisingConfig $config
+     */
+    public function __construct(
+        private readonly RequestFactory $requestFactory,
+        private readonly Client $client,
+        private readonly Helper $helper,
+        private readonly StoreManagerInterface $storeManager,
+        private readonly PersonalMerchandisingConfig $config
+    ) {
+    }
+
+    /**
+     * @param Observer $observer
+     *
+     * @return void
+     * @throws \Magento\Framework\Exception\NoSuchEntityException
+     */
+    public function execute(Observer $observer)
+    {
+        if ($this->config->isAnalyticsEnabled('tweakwise/personal_merchandising/analytics_enabled')) {
+            $order = $observer->getEvent()->getOrder();
+            // Get the order items
+            $items = $order->getAllItems();
+
+            $this->sendCheckout($items);
+        }
+    }
+
+    /**
+     * @param Items $items
+     *
+     * @return void
+     * @throws \Magento\Framework\Exception\NoSuchEntityException
+     */
+    private function sendCheckout($items)
+    {
+        $storeId = (int)$this->storeManager->getStore()->getId();
+        $profileKey = $this->config->getProfileKey();
+        $tweakwiseRequest = $this->requestFactory->create();
+
+        $tweakwiseRequest->setParameter('profileKey', $profileKey);
+        $tweakwiseRequest->setPath('purchase');
+
+        foreach ($items as $item) {
+            $productTwId[] = $this->helper->getTweakwiseId($storeId, (int)$item->getProductId());
+        }
+
+        $tweakwiseRequest->setParameterArray('ProductKeys', $productTwId);
+
+        // @phpcs:disable
+        try {
+            $this->client->request($tweakwiseRequest);
+        } catch (\Exception $e) {
+            // Do nothing so that the checkout process can continue
+        }
+        // @phpcs:enable
+    }
+}
diff --git a/ViewModel/PersonalMerchandisingAnalytics.php b/ViewModel/PersonalMerchandisingAnalytics.php
new file mode 100644
index 00000000..a67f6ba0
--- /dev/null
+++ b/ViewModel/PersonalMerchandisingAnalytics.php
@@ -0,0 +1,92 @@
+<?php
+
+declare(strict_types=1);
+
+namespace Tweakwise\Magento2Tweakwise\ViewModel;
+
+use Magento\Framework\View\Element\Block\ArgumentInterface;
+use Tweakwise\Magento2Tweakwise\Model\Config;
+use Tweakwise\Magento2TweakwiseExport\Model\Helper;
+use Magento\Store\Model\StoreManagerInterface;
+use Magento\Framework\App\RequestInterface;
+
+/**
+ * Class PersonalMerchandisingAnalytics
+ *
+ * ViewModel for personal merchandising analytics.
+ */
+class PersonalMerchandisingAnalytics implements ArgumentInterface
+{
+    /**
+     * PersonalMerchandisingAnalytics constructor.
+     *
+     * @param Config $tweakwiseConfig
+     * @param Helper $helper
+     * @param StoreManagerInterface $storeManager
+     * @param RequestInterface $request
+     */
+    public function __construct(
+        private readonly Config $tweakwiseConfig,
+        private readonly Helper $helper,
+        private readonly StoreManagerInterface $storeManager,
+        private readonly RequestInterface $request
+    ) {
+    }
+
+    /**
+     * Get the product key.
+     *
+     * @return string
+     */
+    public function getProductKey(): string
+    {
+        $productId = $this->request->getParam('id');
+        $storeId = $this->storeManager->getStore()->getId();
+
+        if (!$productId) {
+            return '0';
+        }
+
+        return $this->helper->getTweakwiseId((int)$storeId, (int)$productId);
+    }
+
+    /**
+     * Get the API URL.
+     *
+     * @return string
+     */
+    public function getApiUrl(): string
+    {
+        return 'https://navigator-analytics.tweakwise.com/api/';
+    }
+
+    /**
+     * Get the instance key.
+     *
+     * @return string
+     */
+    public function getInstanceKey(): string
+    {
+        return $this->tweakwiseConfig->getGeneralAuthenticationKey();
+    }
+
+    /**
+     * Get the cookie name.
+     *
+     * @return string
+     */
+    public function getCookieName(): string
+    {
+        return $this->tweakwiseConfig->getPersonalMerchandisingCookieName();
+    }
+
+    /**
+     * Get the search query.
+     *
+     * @return string
+     */
+    public function getSearchQuery(): string
+    {
+        return $this->request->getParam('q');
+    }
+}
diff --git a/etc/adminhtml/system.xml b/etc/adminhtml/system.xml
index 0503db62..097860e5 100644
--- a/etc/adminhtml/system.xml
+++ b/etc/adminhtml/system.xml
@@ -235,9 +235,14 @@
                         setting below)
                     </comment>
                 </field>
+                <field id="analytics_enabled" translate="label" type="select" sortOrder="10" showInDefault="1" showInWebsite="1" showInStore="1">
+                    <label>Send analytics events to tweakwise</label>
+                    <source_model>Magento\Config\Model\Config\Source\Yesno</source_model>
+                    <comment>Note only enable this if you don't use javascript to send productviews/search/purchases requests to tweakwise</comment>
+                </field>
                 <field id="cookie_name" translate="label,comment" type="text" sortOrder="20" showInDefault="1" showInWebsite="1" showInStore="1">
                     <label>Cookie name</label>
-                    <comment>Name of cookie which holds tweakwise profile information, this is usually set in the tweakwise measure script.</comment>
+                    <comment>Name of cookie which holds tweakwise profile information, this is usually set in the tweakwise measure script. Or when analytics is enabled, it is done automaticly</comment>
                     <depends>
                         <field id="enabled">1</field>
                     </depends>
diff --git a/etc/config.xml b/etc/config.xml
index 8b86c9e7..6183c6b7 100644
--- a/etc/config.xml
+++ b/etc/config.xml
@@ -42,6 +42,7 @@ cid
             </search>
             <personal_merchandising>
                 <product_card_lifetime>3600</product_card_lifetime>
+                <analytics_enabled>0</analytics_enabled>
             </personal_merchandising>
             <recommendations>
                 <crosssell_enabled>0</crosssell_enabled>
diff --git a/etc/di.xml b/etc/di.xml
index 0a1374fa..5b732537 100644
--- a/etc/di.xml
+++ b/etc/di.xml
@@ -235,6 +235,16 @@
             <argument name="requestFactory" xsi:type="object">Tweakwise\Magento2Tweakwise\Model\Client\RequestFactory\FacetAttributeRequest</argument>
         </arguments>
     </type>
+    <type name="Tweakwise\Magento2Tweakwise\Observer\TweakwiseCheckout">
+        <arguments>
+            <argument name="requestFactory" xsi:type="object">Tweakwise\Magento2Tweakwise\Model\Client\RequestFactory\PurchaseRequest</argument>
+        </arguments>
+    </type>
+    <type name="Tweakwise\Magento2Tweakwise\Controller\Ajax\Analytics">
+        <arguments>
+            <argument name="requestFactory" xsi:type="object">Tweakwise\Magento2Tweakwise\Model\Client\RequestFactory\AnalyticsRequest</argument>
+        </arguments>
+    </type>
 
     <virtualType name="Tweakwise\Magento2Tweakwise\Model\Config\Source\FacetTemplate" type="Tweakwise\Magento2Tweakwise\Model\Config\Source\Facet">
         <arguments>
@@ -418,5 +428,14 @@
             <argument name="type" xsi:type="string">Tweakwise\Magento2Tweakwise\Model\Client\Request\Recommendations\FeaturedRequest</argument>
         </arguments>
     </virtualType>
-
+    <virtualType name="Tweakwise\Magento2Tweakwise\Model\Client\RequestFactory\PurchaseRequest" type="Tweakwise\Magento2Tweakwise\Model\Client\RequestFactory">
+        <arguments>
+            <argument name="type" xsi:type="string">Tweakwise\Magento2Tweakwise\Model\Client\Request\PurchaseRequest</argument>
+        </arguments>
+    </virtualType>
+    <virtualType name="Tweakwise\Magento2Tweakwise\Model\Client\RequestFactory\AnalyticsRequest" type="Tweakwise\Magento2Tweakwise\Model\Client\RequestFactory">
+        <arguments>
+            <argument name="type" xsi:type="string">Tweakwise\Magento2Tweakwise\Model\Client\Request\AnalyticsRequest</argument>
+        </arguments>
+    </virtualType>
 </config>
diff --git a/etc/events.xml b/etc/events.xml
index 48e717da..8486f01e 100644
--- a/etc/events.xml
+++ b/etc/events.xml
@@ -5,4 +5,7 @@
             instance="Tweakwise\Magento2Tweakwise\Observer\CreateTweakwiseSlugsAfterSaveAttribute"
         />
     </event>
+    <event name="sales_order_place_after">
+        <observer name="product_purchase_observer" instance="Tweakwise\Magento2Tweakwise\Observer\TweakwiseCheckout" />
+    </event>
 </config>
diff --git a/view/frontend/layout/catalog_product_view.xml b/view/frontend/layout/catalog_product_view.xml
index b6a0211b..4290a020 100644
--- a/view/frontend/layout/catalog_product_view.xml
+++ b/view/frontend/layout/catalog_product_view.xml
@@ -10,17 +10,25 @@
 <page xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
       xsi:noNamespaceSchemaLocation="urn:magento:framework:View/Layout/etc/page_configuration.xsd">
 <body>
-        <referenceBlock name="product.info.upsell">
+    <referenceContainer name="content">
+        <block class="Magento\Framework\View\Element\Template" name="magento2tweakwise.productpage" template="Tweakwise_Magento2Tweakwise::analytics.phtml" ifconfig="tweakwise/personal_merchandising/analytics_enabled">
             <arguments>
-                <argument name="view_model_linked_product_list_item" xsi:type="object">
-                    Tweakwise\Magento2Tweakwise\ViewModel\LinkedProductListItem
-                </argument>
+                <argument name="viewModel" xsi:type="object">Tweakwise\Magento2Tweakwise\ViewModel\PersonalMerchandisingAnalytics</argument>
+                <argument name="analyticsType" xsi:type="string">product</argument>
             </arguments>
-            <block class="Magento\Catalog\Block\Product\AbstractProduct"
-                   name="tweakwise.catalog.linked.product.list.item"
-                   template="Tweakwise_Magento2Tweakwise::product/list/linked-item.phtml"
-                   ifconfig="tweakwise/personal_merchandising/enabled"/>
-        </referenceBlock>
+        </block>
+    </referenceContainer>
+    <referenceBlock name="product.info.upsell">
+        <arguments>
+            <argument name="view_model_linked_product_list_item" xsi:type="object">
+                Tweakwise\Magento2Tweakwise\ViewModel\LinkedProductListItem
+            </argument>
+        </arguments>
+        <block class="Magento\Catalog\Block\Product\AbstractProduct"
+               name="tweakwise.catalog.linked.product.list.item"
+               template="Tweakwise_Magento2Tweakwise::product/list/linked-item.phtml"
+               ifconfig="tweakwise/personal_merchandising/enabled"/>
+    </referenceBlock>
     <referenceBlock name="catalog.product.related">
         <arguments>
             <argument name="view_model_linked_product_list_item" xsi:type="object">
diff --git a/view/frontend/layout/catalogsearch_result_index.xml b/view/frontend/layout/catalogsearch_result_index.xml
index 7fcff54f..8ffe3fce 100644
--- a/view/frontend/layout/catalogsearch_result_index.xml
+++ b/view/frontend/layout/catalogsearch_result_index.xml
@@ -15,6 +15,12 @@
             </block>
         </referenceBlock>
         <referenceBlock name="content">
+            <block class="Magento\Framework\View\Element\Template" name="magento2tweakwise.analytics" template="Tweakwise_Magento2Tweakwise::analytics.phtml" ifconfig="tweakwise/personal_merchandising/analytics_enabled">
+                <arguments>
+                    <argument name="viewModel" xsi:type="object">Tweakwise\Magento2Tweakwise\ViewModel\PersonalMerchandisingAnalytics</argument>
+                    <argument name="analyticsType" xsi:type="string">search</argument>
+                </arguments>
+            </block>
             <block ifconfig="tweakwise/search/searchbanner" before="-" class="Tweakwise\Magento2Tweakwise\Block\Navigation\SearchBanner\SearchBannerRenderer" name="navigation.search.banner.list.top" template="Tweakwise_Magento2Tweakwise::searchbanner/search.banner.list.top.phtml">
                 <arguments>
                     <argument name="tweakwise_navigation_context" xsi:type="object">Tweakwise\Magento2Tweakwise\Model\NavigationConfig\Search</argument>
@@ -28,6 +34,13 @@
                 </arguments>
             </block>
         </referenceBlock>
+        <referenceBlock name="search_result_list">
+            <arguments>
+                <argument name="view_model_product_list_item" xsi:type="object">
+                    Tweakwise\Magento2Tweakwise\ViewModel\ProductListItem
+                </argument>
+            </arguments>
+        </referenceBlock>
         <referenceBlock name="catalogsearch.leftnav">
             <arguments>
                 <argument name="tweakwise_navigation_config" xsi:type="object">Tweakwise\Magento2Tweakwise\Model\NavigationConfig\Search</argument>
diff --git a/view/frontend/templates/analytics.phtml b/view/frontend/templates/analytics.phtml
new file mode 100644
index 00000000..482bee6c
--- /dev/null
+++ b/view/frontend/templates/analytics.phtml
@@ -0,0 +1,21 @@
+<?php
+
+use Magento\Framework\Escaper;
+
+/** @var \Tweakwise\Magento2Tweakwise\ViewModel\PersonalMerchandisingAnalytics $viewModel */
+$viewModel = $block->getData('viewModel');
+$analyticsType = $block->getData('analyticsType');
+$value = $analyticsType === 'product' ? $viewModel->getProductKey() : $viewModel->getSearchQuery();
+?>
+
+<script type="text/x-magento-init">
+    {
+        "*": {
+            "Tweakwise_Magento2Tweakwise/js/analytics": {
+              "value": "<?= $escaper->escapeHtmlAttr($value); ?>",
+              "type": "<?= $escaper->escapeHtmlAttr($analyticsType); ?>",
+        }
+    }
+}
+</script>
+<script src="<?= $escaper->escapeHtmlAttr($block->getViewFileUrl('Tweakwise_Magento2Tweakwise::js/analytics.js')); ?>"></script>
diff --git a/view/frontend/web/js/analytics.js b/view/frontend/web/js/analytics.js
new file mode 100644
index 00000000..599e5f06
--- /dev/null
+++ b/view/frontend/web/js/analytics.js
@@ -0,0 +1,21 @@
+define('Tweakwise_Magento2Tweakwise/js/analytics', ['jquery'], function($) {
+    'use strict';
+
+    return function(config) {
+        $(document).ready(function() {
+            var requestData = {
+                type: config.type,
+                value: config.value
+            };
+
+            $.ajax({
+                url: '/tweakwise/ajax/analytics',
+                method: 'POST',
+                data: requestData,
+                error: function(error) {
+                    console.error('Tweakwise API call failed:', error);
+                }
+            });
+        });
+    };
+});