CFP 2111-21: DeFiChain Brave Campaign (13 800 DFI) #95
Comments
SantiagoDeFi
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SantiagoDeFi
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Great one let's do this! |
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It will be 1 of these 3, right? no 1 has too few stocks in sight, to get the message straight. Being in sales & marketing for > 30 years I know it is extremely difficult to get a good advert created. We can only transport a limited amount of information, so this little must be chosen wisely. I would give the advert some more time to become „more to the point“ Should have more time spend on it than on the landing page! |
Hey Ads-007, If you look at other companies Brave ads, most of the images are quite dark and designed for gamers. For the campaign, we need all three images, but an order is set and one image gets more attention than the others. Yet, it's not decided which image will be the main image. We still have a little time until 12/28, we will maximize the quality of the campaign. Of course, it is desirable to run many Brave campaigns and then evaluate the various data to find out, which images work best. |
uzyn
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$ defi-cli signmessage 8TVJcbjVizR9b48o89xKLuDqwCmDtpFtvr cfp-2111-21-yes |
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signmessage 8RmKLDHLmWKhHbR8ScJ6xvcsAAeXuetfxc cfp-2111-21-yes |
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$ defi-cli signmessage 8VKs5jqADhwRTHVXsf8hhMmJm5r8FpWF7h cfp-2111-21-yes |
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signmessage 8VLXNRr6C8dui1BMzJXjYVtWzq556quUuJ cfp-2111-21-yes |
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signmessage 8cwPwDzdvKEbuJfwBT3duEtyoRKc1i9zKb cfp-2111-21-yes |
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signmessage 8YZjv4wjtdGqZWDt7BZ8tKPwDyXZVjkp4F cfp-2111-21-no |
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signmessage 8KDvbt7tK4HsLMSd4kD2HXmZcy2NcuJP9b dfip-95-yes |
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defi-cli signmessage 8NvE9Uzkq31iPQnTBFAAKmN5YkCaxbByZc cfp-2111-21-yes |
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$ defi-cli signmessage 8ZZnTWjtDxryxXtxt5ZpVsw4x4wGu1xhTH cfp-2111-21-yes |
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$ defi-cli signmessage 8Ly4EGDFmcMr9kaEUyVRz3727w2rdzkMyW cfp-2111-21-yes |
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$ defi-cli signmessage 8Kph47AYPRfqwfv65NBC45qrFus3FiTn8B cfp-2111-21-yes |
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signmessage 8Lb2YBdFHTbioN1e3RGf1Vvprrj7da8Srs cfp-2111-21-no |
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$ defi-cli signmessage 8cascFsC5FNV5SHeEjpitLGFiXx2UgWHzF cfp-2111-21-yes |
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$ defi-cli signmessage 8P24qRzccs9FJXkqrrzPZGa2aNXxqBkrmb cfp-2111-21-yes |
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$ defi-cli signmessage 8WC9NZuVSbQUdASSarGUTpw5g75EspLJRr "cfp-2111-21-yes" |
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$ defi-cli signmessage 8HxarRW6MeqSGGMYiHP8mFsuhM5zyzHaxS "cfp-2111-21-yes" |
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$ defi-cli signmessage 8Qz4u357KsMaBhjZrxfeNbyET8BNAVJw83 "cfp-2111-21-yes" |
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signmessage 8VqHKJmGVPxDj2gZyD4cMnE5AvjrKPBgT6 "cfp-2111-21-yes" |
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$ defi-cli signmessage 8HyegERjH7BmYuQDzZ4zKiDZP8PRtvLsfN "cfp-2111-21-yes" |
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$ defi-cli signmessage 8LzsRaBsXMKxGZhc5w3ViRLvbTeSfew8kS "cfp-2111-21-yes" |
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signmessage 8GQuQhRTKTcGgw8nSMnQmqLJWmZ2zoaorq "cfp-2111-21-yes" |
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$ defi-cli signmessage 8FH6usLi4iiQVPvvoNqEZZjMsXwMQ3K5Rz "cfp-2111-21-neutral" |
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$ defi-cli signmessage 8Fgtktf4Y2DNYin6ZCAUreUu8kGGm8VsRy "cfp-2111-21-yes" |
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$ defi-cli signmessage 8YBcHsAMiQkVSdmRutroDJYzhmk7XfPrme "cfp-2111-21-yes" |
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$ defi-cli signmessage 8NY6SVD5B8ahBELJFWdbXQkL2BCnJ8Woe3 "cfp-2111-21-yes" |
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$ defi-cli signmessage 8d5zL6C4DeAzm1AWcYM74rFHK5PKJ2BcZ6 "cfp-2111-21-yes" |
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signmessage 8ZduKETQgkA1L8kNbZJESj2ERTyK8pNqx1 "CFP-2111-21-yes" |
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$ defi-cli signmessage 8TKFoAzpgMrXctyobm1A3foTQTCc3PnyUz cfp-2111-21-yes |
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$ defi-cli signmessage 8VqMnH2q3RfHomtYWp4XuNShzrAsvW6R2c "cfp-2111-21-yes" |
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$ defi-cli signmessage 8XGafXGLtDGNgBu4tgiu1Fqq8KzgB5EyPW "cfp-2111-21-yes" |
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$ defi-cli signmessage 8PwTxTjZSJjvhhwqzn41tiXmw4tSYFA5oG "cfp-2111-21-yes" |
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$ defi-cli signmessage 8V97LpD1yXho4MZ4WFzERW6MDiUU6J3xoD "cfp-2111-21-yes" |
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$ defi-cli signmessage 8PMSQqGfyWddDnsdkLbMCNxXSS89sVN8op "cfp-2111-21-yes" |
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$ defi-cli signmessage 8Ydec1TEZH889ZbnvgZBuVLeMJKiTUo18V "cfp-2111-21-yes" |
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[cfp-2111-21] |
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signmessage 8UzN4RrVoTP9vDNqz9A9aFWmjzQNd4EPhR cfp-2111-21-yes |
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$ defi-cli signmessage 8c2Km6f9mUJNBBtmLfpYJ4A9bLcvcCTYq2 "cfp-2111-21-yes" |
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$ defi-cli signmessage 8PNFg5SaP5StkNQmaeCys3zPJ4KNLZeHyV "cfp-2111-21-yes" $ defi-cli signmessage 8L2NySK3hG27E15aWvD565GCoixDYaFa9h "cfp-2111-21-yes" $ defi-cli signmessage 8JJSzvSY6Krb127JSwoxHZnpEWwfbFTSre "cfp-2111-21-yes" $ defi-cli signmessage 8VDzTGHb8nFTiFkMY1N9dghXGpzzuDiYop "cfp-2111-21-yes" $ defi-cli signmessage 8LXtM3xBk68eEKnfFYTphcpemjabs1mtmz "cfp-2111-21-yes" $ defi-cli signmessage 8Ynwzb9Z9FBrK8D7LTaDtruBJks4SCkhgf "cfp-2111-21-yes" $ defi-cli signmessage 8PYJkF3dnVdtRgb3BxYcKAR8K1spAvDBzU "cfp-2111-21-no" $ defi-cli signmessage 8UHrvW9dn3AYbSKA2AnKYwvcURMRK4gPpU "cfp-2111-21-no" $ defi-cli signmessage 8G3KDg8etU3cBsaPg5UFy8cYgyqvcTgoky "cfp-2111-21-no" $ defi-cli signmessage 8SyEjeZXw4tFTVrn6XtHqjhEka2ghD4UN5 "cfp-2111-21-no" |
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$ defi-cli signmessage 8QbyxsADUa99wECN4gja99NExocBq7FEBH "cfp-2111-21-yes" |
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defi-cli signmessage 8TorBgcHFv8tyhMX2sbb7JfJjBi4JNtucp cfp-2111-21-yes |
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$ defi-cli signmessage 8WDwsNh6Mk2nnixNnKFAP8cGwg8zwzQrxG "cfp-2111-21-no" |
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signmessage 8Z2Aq6dWteCRdqMkXh73FM3r2AbvJocaML "cfp-2111-21-yes" |
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defi-cli signmessage 8Wk9Yfeyd7C4Nh6FTs6tmGobhBmPzmhmFM "cfp-2111-21-yes" |
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$ defi-cli signmessage 8PsVRvSoTmG4GcCw9ndYksG1hZsQNkWNpY cfp-2111-21-yes |
mnstate_validate.log |
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CFP payments have been processed. Please refer to #73 (comment) for detailed info and hashes. Thanks! |
and others
Overview
If you don't want to read the whole proposal, here is a short video: https://youtu.be/mcVziFw04_E
Describe the purpose
The DeFiChain Accelerator Team's idea is to establish a consistent level of marketing activities. We want to help create a constant level of noise and accelerate the adoption rate of DeFiChain. This includes smaller marketing measures like running social media ads or infographics, as well as bigger and more long-term brand awareness activities like influencers and PR. Some activities go beyond the available marketing budget though. As the Accelerator Team, we desire to offer the community not only small-scale and tactical marketing, but also the option to vote for bigger activities that promise higher rewards. We therefore specified this CFP to target a specific big scale marketing initiative.
With the funds of this CFP, we would like to run an ad campaign on the Brave browser. Specifically, a campaign that focuses on the features that come along with the Fort Canning update — Stocks and Loans.
Our slogan is: “Liquidity mine high APR stocks now”, but we are still figuring out the wording and may change it.
The Brave campaign would run for 24 hrs, giving it around 40-50 million impressions and an estimated 1 million clicks. Depending on the conversion rate, potentially thousands of people could download the DeFiChain light wallet and start trading stocks on DeFiChain!
Drive traffic to a landing page, aiming for 1 million clicks:
We have already created three visual examples of what the ad could look like. You can check them out here:
For the landing page we need some more time, but you can see our first mockup here: https://marvelapp.com/prototype/h8e5dfh/screen/83225081
More information around Brave:
Brave is a browser available on iOS, Windows, Android & Linux that focuses on user privacy and blocks online advertisements and website trackers by default.
It is essential to note that Brave’s user demographics are millennials and Gen Z, with 45% having a college degree, with 35% earning above 100K a year. Brave also has its own cryptocurrency BAT (= Basic Attention Token), which is used to pay its users who opt in to receive ads. Due to this, Brave users are an excellent match for DeFiChain, as its users are highly crypto savvy.
Brave offers the perfect audience, with over 50 million active daily (!) users, making it an ideal channel to promote DeFiChain.
Projects like Solana, Avalanche, Tezos and Polkadot e.g. run advertising on Brave.
Further crypto projects that actively promote their brand on Brave are:
Bybit, Binance, Crypto.com, Exodus, Bitpay, Nexo, CakeDeFi and many more!
Advertising on Brave is not as easy as on Google and there are fixed dates that you have to book. Currently, all dates are booked until January, but through a good contact we were still able to reserve a spot for 28.12.2021.
Our goal is to regularly advertise on Brave in the long run.
How will the fund be spent?
Every single DFI from this CFP will be used exclusively to fund the Brave campaign. All additional costs like graphics, web design, etc. will be paid from the existing DeFiChain Accelerator fund. This proposal does not include any profit for the team!
This campaign costs $45.000, and as such we would need 13.800 DFI ($3.26 / DFI) to fund it. If the price of DFI decreases till the payment date, we would pay the difference from the available funds of the Accelerator CFP. In case the price increases, the remaining DFI will be transferred to the Accelerator fund.
Further explanation on the Accelerator funds:
Many of you will already know that we previously received 50,000 DFI. Those funds will be actively used to pay for PR, influencers, social media ads, for the team and other community members who actively invest their time.
Here you can find the current account balance. You can track every expense.
With this CFP we want to decide together as a community which extensive marketing efforts are desired and which might be considered too expensive. Your vote counts when it comes to DeFiChain ads on the Brave browser. If this proposal gets rejected, we will continue to work and propose further marketing measures.
How does this CFP benefit the DeFiChain community?
For the long-term success of DeFiChain, it is inevitable to organize large marketing campaigns. Through such initiatives, we have the power to educate people outside our reach about DeFiChain, find new investors, increase the number of users, inspire new developers for the project and indirectly support the price.
In addition, it is essential to implement marketing campaigns for DeFiChain independently of Cake, in order to promote the blockchain itself and attract more developers and users who want to build and use DeFiChain.
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