CFP-2207-13: APOLLO MISSION - BRAND AWARENESS CAMPAIGN (281 250 DFI) #181
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uzyn
changed the title
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defi-cli signmessage "8UsgQBnNpjvjGoearXfXaVX6MNRxfdLGuK" "cfp-2207-13-yes" |
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signmessage 8VqHKJmGVPxDj2gZyD4cMnE5AvjrKPBgT6 CFP-2207-13-yes |
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$ defi-cli signmessage "8JgPSdyFpLTG1wAnxFHpuHjEoSmPBhHccg" "cfp-2207-13-yes" |
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signmessage 8REfG2L75fS3nCBaUwKbEbMAvxVxuxj3Bi cfp-2207-13-yes |
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$ defi-cli signmessage 8R2qzMjdNr1qVRFv7PJoNh2YBQqHj5UnEY "cfp-2207-13-yes" |
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$ defi-cli signmessage 8ZoH6xB8kmA7EqvRu8yd7e1ARXLVf36LtZ "cfp-2207-13-yes" |
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signmessage 8P24qRzccs9FJXkqrrzPZGa2aNXxqBkrmb "cfp-2207-13-yes" |
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$ defi-cli signmessage 8SPAG7pjdLGWvd4ajx7CEJfsbB7UCx2v3z "cfp-2207-13-yes" |
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$ defi-cli signmessage 8dswwGk82YrzhF1bYoBX58Jg6HENDCn5KM "cfp-2207-13-yes" |
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$ defi-cli signmessage 8Rt2wuBuWM3q8UVZJDb1EvRvbEswFthhYY "cfp-2207-13-yes" |
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signmessage 8RJM58PhPWKy8ufcbHwtxHLrByEyCM5Pey cfp-2207-13-yes |
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$ defi-cli signmessage 8UZ6v5oi6sbqGRihnLtZac1FYMWDHLeSBM "cfp-2207-13-yes" |
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$ defi-cli signmessage 8a1mVdhy2jg8By2yXM3RbCy4zQM597QF5e "cfp-2207-13-yes" |
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$ defi-cli signmessage 8RG4D54gVe1dE5UGuzEBvag8YyrVHQKTCe "cfp-2207-13-neutral" |
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$ defi-cli signmessage 8PwTxTjZSJjvhhwqzn41tiXmw4tSYFA5oG "cfp-2207-13-yes" |
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$ defi-cli signmessage 8So41FP7epwcYMtJwhED7Fhbs6MHh6wpug "cfp-2207-13-yes" |
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$ defi-cli signmessage 8MXn7LR75PA8dFny44d1aJHU41LudvA5YP cfp-2207-13-neutral |
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$ defi-cli signmessage 8Xoupe7W2kRwStwBW2u5o2696dUvtXSyPi "cfp-2207-13-yes" |
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$ defi-cli signmessage 8V8DCUqdo3AReEuSbpZdXgsP9quYr189Qi "cfp-2207-13-yes" |
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defi-cli signmessage 8Wk9Yfeyd7C4Nh6FTs6tmGobhBmPzmhmFM "cfp-2207-13-yes" |
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defi-cli signmessage 8LvY9Py5pp8eqQ6tPaLxwH64osfdNppfXu cfp-2207-13-yes |
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signmessage 8XK4gRufHvpuCpbVTecL2zZphLg5GE2LTd "cfp-2207-13-no” |
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signmessage 8KQepBiuDrQi3JFqxkz1agdJSpp8PmRv43 "CFP-2207-13-yes" |
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signmessage 8crdUAzKq48mT7yRfGB2DqWNU44zjx9AbJ "cfp-2207-13-no" |
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$ defi-cli signmessage 8PK3nzRggYsZhV4EvqT6r3zvFDAUPRZDMW "cfp-2207-13-yes" |
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signmessage 8XfjUN9asrYD25ftg5uLmcMHRve8QN5pD4 cfp-2207-13-yes |
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$ defi-cli signmessage 8RKgsRnAGBcmwouuFdSjMFitDNLH5qegY2 "cfp-2207-13-yes" |
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signmessage 8ZXoChtTZoGWwdt9E9cLzvx8FEuYVL6Trg "cfp-2207-13-yes" |
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$ defi-cli signmessage 8YBcHsAMiQkVSdmRutroDJYzhmk7XfPrme "cfp-2207-13-yes" |
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Votes of the DFX Community Individual votes can be viewed transparently here: https://docs.google.com/spreadsheets/d/1tvc1KhLuGGSCfUuZoDnTxqaLDurXcftd8MBA57YfhKQ/edit#gid=1201594454 Votes: |
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defi-cli signmessage "8Rqu842qDGAVd63TMxqqkEvsVCmr16UU6U" "cfp-2207-13-yes" |
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$ defi-cli signmessage 8R8tGo9a9J5y6zBLRYvGpPQmbqYWdZEFCx "cfp-2207-13-yes" |
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$ defi-cli signmessage 8T2G1f8nzKNDPi9fC3mHfHgkdu18eT6iJW "cfp-2207-13-yes" |
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CFP payments have been processed. Please refer to #159 (comment) for detailed info and hashes. Thanks! |
and others
Overview
CFP 2 - Brand Awareness Campaign
Stopping now is not an option
Markets are down, everybody lost money and the overall mood is very negative. You might think that means we should stop talking about DeFiChain…NO…absolutely not. Now is the time to get people on board, build on DeFiChain and expand our reach.
The motto has to be: “Stay calm & keep pushing”
Objectives
Focus
The focus of this campaign is on increasing brand awareness. That entails an optimal mix of channels for DeFiChain containing display ads, sponsored content, podcast ads and content made by creators.
Platforms
We’ll use platforms with geo targeting abilities or platforms that over-index on traffic from US/Europe.
Target group
We’ll target long term growth channels for crypto savvy users and a portion of the budget towards DeFi developers.
Region
With this campaign we focus on North America.
Channels
We’ve set up a cross channel campaign covering all - for the target group relevant - platforms in- and outside the crypto space. We split this up into one time measures for brand awareness and evergreen traffic drivers that will be available after the campaign ends
One time brand awareness
Display Ads | Etherscan, Cointelegraph, DefiPulse, more
Newsletter sponsorships | Wolf of All Streets, Blockworks
Brave | Browser Takeover
Evergreen Traffic Drivers
Budgeting
This campaign has a media budget of 250,000 $ for a period of 3 month and represents the follow-up campaign of the Brave campaign. After that period we will have the pitch for our 2nd stage of the Apollo Mission ready. You can find a detailed budget breakdown in the picture below. Additionally we have to factor in 12.5 % for tax accruals.
The overall budget is 281,250$ which is 281,250 DFI.
Performance estimates
We estimate around 12 million impressions over the period of 3 months and around 100k clicks. The expected numbers are showcased below.
Timeline
We will start in August and run this campaign until the end of October. During that time we will have the 2nd stage of the Apollo Mission ready for pitch.
Benefits for DeFiChain
Stopping marketing is probably one of the worst things you can do in a bear market. It is more important than ever to get new people excited about DeFiChain. By that we not only mean retail investors but also developers. That’s why this campaign focuses on increasing the brand awareness in both mentioned target groups.
Benefits:
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