diff --git a/.gitlab-ci.yml b/.gitlab-ci.yml
index 02c9ef62e273..03059dd92a8d 100644
--- a/.gitlab-ci.yml
+++ b/.gitlab-ci.yml
@@ -93,6 +93,8 @@ staging-deploy:
     MODE: daemonset
     REPLICA_COUNT: 1
     CLUSTER_ROLE: opentelemetry-collector
+    REGISTRY: $BUILD_SANDBOX_REGISTRY
+
 #env:otel-gateway
 staging-deploy-gateway:
   !!merge <<: *staging-deploy
@@ -104,6 +106,8 @@ staging-deploy-gateway:
     MODE: deployment
     REPLICA_COUNT: 3
     CLUSTER_ROLE: opentelemetry-collector-gateway
+    REGISTRY: $BUILD_SANDBOX_REGISTRY
+
 #env:otel-ds-gateway
 staging-deploy-ds-gateway:
   !!merge <<: *staging-deploy
@@ -115,6 +119,7 @@ staging-deploy-ds-gateway:
     MODE: deployment
     REPLICA_COUNT: 3
     CLUSTER_ROLE: opentelemetry-collector-ds-gateway
+    REGISTRY: $BUILD_SANDBOX_REGISTRY
 
 # DEPLOY COLLECTOR PROD 
 .prod-deploy: &prod-deploy-demo-eks
@@ -145,4 +150,5 @@ prod-deploy:
     NODE_GROUP: 
     MODE: daemonset
     REPLICA_COUNT: 1
-    CLUSTER_ROLE: opentelemetry-collector
\ No newline at end of file
+    CLUSTER_ROLE: opentelemetry-collector
+    REGISTRY: $BUILD_DEMO_REGISTRY
\ No newline at end of file
diff --git a/ci/scripts/ci-deploy.sh b/ci/scripts/ci-deploy.sh
index 29743b0e9b38..63fac0aacfc2 100644
--- a/ci/scripts/ci-deploy.sh
+++ b/ci/scripts/ci-deploy.sh
@@ -16,6 +16,7 @@ replicaCount=$REPLICA_COUNT
 clusterRole=$CLUSTER_ROLE
 clusterName=$CLUSTER_NAME
 clusterArn=$CLUSTER_ARN
+registry=$REGISTRY
 
 install_collector() {
 	release_name="opentelemetry-collector"
@@ -25,8 +26,9 @@ install_collector() {
 	helm repo update open-telemetry
 
     helm_cmd="helm --debug upgrade ${release_name} -n ${namespace} open-telemetry/opentelemetry-collector --install \
-        -f ./ci/values.yaml \
-        --set-string image.tag=otelcolcontrib-v$CI_COMMIT_SHORT_SHA \
+        -f ./ci/values.yaml ${registry}\
+        --set-string image.repository= \
+		--set-string image.tag=otelcolcontrib-v$CI_COMMIT_SHORT_SHA \
         --set clusterRole.name=${clusterRole} \
         --set clusterRole.clusterRoleBinding.name=${clusterRole} \
         --set-string image.repository=${clusterArn} \