diff --git a/contrib/bradfitz/gomemcache/memcache/memcache.go b/contrib/bradfitz/gomemcache/memcache/memcache.go
index d981183b17..fe6d458ff3 100644
--- a/contrib/bradfitz/gomemcache/memcache/memcache.go
+++ b/contrib/bradfitz/gomemcache/memcache/memcache.go
@@ -80,11 +80,6 @@ func (c *Client) startSpan(resourceName string) ddtrace.Span {
 func (c *Client) Add(item *memcache.Item) error {
 	span := c.startSpan("Add")
 	err := c.Client.Add(item)
-	span.SetTag("item.key", item.Key)
-	if c.cfg.withValueTags {
-		span.SetTag("item.value", item.Value)
-	}
-	span.SetTag("item.expiration", item.Expiration)
 	span.Finish(tracer.WithError(err))
 	return err
 }
@@ -93,11 +88,6 @@ func (c *Client) Add(item *memcache.Item) error {
 func (c *Client) CompareAndSwap(item *memcache.Item) error {
 	span := c.startSpan("CompareAndSwap")
 	err := c.Client.CompareAndSwap(item)
-	span.SetTag("item.key", item.Key)
-	if c.cfg.withValueTags {
-		span.SetTag("item.value", item.Value)
-	}
-	span.SetTag("item.expiration", item.Expiration)
 	span.Finish(tracer.WithError(err))
 	return err
 }
@@ -106,11 +96,6 @@ func (c *Client) CompareAndSwap(item *memcache.Item) error {
 func (c *Client) Decrement(key string, delta uint64) (newValue uint64, err error) {
 	span := c.startSpan("Decrement")
 	newValue, err = c.Client.Decrement(key, delta)
-	span.SetTag("item.key", key)
-	if c.cfg.withValueTags {
-		span.SetTag("item.value.before", newValue-delta)
-		span.SetTag("item.value.after", newValue)
-	}
 	span.Finish(tracer.WithError(err))
 	return newValue, err
 }
@@ -119,7 +104,6 @@ func (c *Client) Decrement(key string, delta uint64) (newValue uint64, err error
 func (c *Client) Delete(key string) error {
 	span := c.startSpan("Delete")
 	err := c.Client.Delete(key)
-	span.SetTag("item.key", key)
 	span.Finish(tracer.WithError(err))
 	return err
 }
@@ -144,7 +128,6 @@ func (c *Client) FlushAll() error {
 func (c *Client) Get(key string) (item *memcache.Item, err error) {
 	span := c.startSpan("Get")
 	item, err = c.Client.Get(key)
-	span.SetTag("item.key", key)
 	span.Finish(tracer.WithError(err))
 	return item, err
 }
@@ -153,7 +136,6 @@ func (c *Client) Get(key string) (item *memcache.Item, err error) {
 func (c *Client) GetMulti(keys []string) (map[string]*memcache.Item, error) {
 	span := c.startSpan("GetMulti")
 	items, err := c.Client.GetMulti(keys)
-	span.SetTag("item.keys", keys)
 	span.Finish(tracer.WithError(err))
 	return items, err
 }
@@ -162,11 +144,6 @@ func (c *Client) GetMulti(keys []string) (map[string]*memcache.Item, error) {
 func (c *Client) Increment(key string, delta uint64) (newValue uint64, err error) {
 	span := c.startSpan("Increment")
 	newValue, err = c.Client.Increment(key, delta)
-	span.SetTag("item.key", key)
-	if c.cfg.withValueTags {
-		span.SetTag("item.value.before", newValue-delta)
-		span.SetTag("item.value.after", newValue)
-	}
 	span.Finish(tracer.WithError(err))
 	return newValue, err
 }
@@ -175,11 +152,6 @@ func (c *Client) Increment(key string, delta uint64) (newValue uint64, err error
 func (c *Client) Replace(item *memcache.Item) error {
 	span := c.startSpan("Replace")
 	err := c.Client.Replace(item)
-	span.SetTag("item.key", item.Key)
-	if c.cfg.withValueTags {
-		span.SetTag("item.value", item.Value)
-	}
-	span.SetTag("item.expiration", item.Expiration)
 	span.Finish(tracer.WithError(err))
 	return err
 }
@@ -188,11 +160,6 @@ func (c *Client) Replace(item *memcache.Item) error {
 func (c *Client) Set(item *memcache.Item) error {
 	span := c.startSpan("Set")
 	err := c.Client.Set(item)
-	span.SetTag("item.key", item.Key)
-	if c.cfg.withValueTags {
-		span.SetTag("item.value", item.Value)
-	}
-	span.SetTag("item.expiration", item.Expiration)
 	span.Finish(tracer.WithError(err))
 	return err
 }
@@ -201,8 +168,6 @@ func (c *Client) Set(item *memcache.Item) error {
 func (c *Client) Touch(key string, seconds int32) error {
 	span := c.startSpan("Touch")
 	err := c.Client.Touch(key, seconds)
-	span.SetTag("item.key", key)
-	span.SetTag("item.expiration", seconds)
 	span.Finish(tracer.WithError(err))
 	return err
 }
diff --git a/contrib/bradfitz/gomemcache/memcache/memcache_test.go b/contrib/bradfitz/gomemcache/memcache/memcache_test.go
index 2225e2282c..58bb87e891 100644
--- a/contrib/bradfitz/gomemcache/memcache/memcache_test.go
+++ b/contrib/bradfitz/gomemcache/memcache/memcache_test.go
@@ -38,7 +38,7 @@ func TestMemcacheIntegration(t *testing.T) {
 }
 
 func testMemcache(t *testing.T, addr string) {
-	client := WrapClient(memcache.New(addr), WithServiceName("test-memcache"), WithValueTags())
+	client := WrapClient(memcache.New(addr), WithServiceName("test-memcache"))
 	defer client.DeleteAll()
 
 	validateMemcacheSpan := func(t *testing.T, span mocktracer.Span, resourceName string) {
@@ -76,9 +76,8 @@ func testMemcache(t *testing.T, addr string) {
 		err := client.
 			WithContext(ctx).
 			Add(&memcache.Item{
-				Key:        "key2",
-				Value:      []byte("value2"),
-				Expiration: 10,
+				Key:   "key2",
+				Value: []byte("value2"),
 			})
 		assert.Nil(t, err)
 
@@ -90,9 +89,6 @@ func testMemcache(t *testing.T, addr string) {
 		assert.Equal(t, span, spans[1])
 		assert.Equal(t, spans[1].TraceID(), spans[0].TraceID(),
 			"memcache span should be part of the parent trace")
-		assert.Equal(t, "key2", spans[0].Tag("item.key"))
-		assert.Equal(t, []byte("value2"), spans[0].Tag("item.value"))
-		assert.Equal(t, int32(10), spans[0].Tag("item.expiration"))
 	})
 }
 
diff --git a/contrib/bradfitz/gomemcache/memcache/option.go b/contrib/bradfitz/gomemcache/memcache/option.go
index 00303294c6..73374c94a0 100644
--- a/contrib/bradfitz/gomemcache/memcache/option.go
+++ b/contrib/bradfitz/gomemcache/memcache/option.go
@@ -17,7 +17,6 @@ const (
 type clientConfig struct {
 	serviceName   string
 	analyticsRate float64
-	withValueTags bool
 }
 
 // ClientOption represents an option that can be passed to Dial.
@@ -58,11 +57,3 @@ func WithAnalyticsRate(rate float64) ClientOption {
 		}
 	}
 }
-
-// WithValueTags specifies whether values assigned to keys in memcache operations
-// should be added to spans as tags.
-func WithValueTags() ClientOption {
-	return func(cfg *clientConfig) {
-		cfg.withValueTags = true
-	}
-}