diff --git a/core/runtime/src/main/java/io/quarkus/runtime/Startup.java b/core/runtime/src/main/java/io/quarkus/runtime/Startup.java
index e57a74b26bf8c..43750635fffa9 100644
--- a/core/runtime/src/main/java/io/quarkus/runtime/Startup.java
+++ b/core/runtime/src/main/java/io/quarkus/runtime/Startup.java
@@ -12,11 +12,20 @@
 import javax.enterprise.inject.spi.ObserverMethod;
 
 /**
- * This annotation can be used to initialize a CDI bean at application startup. The behavior is similar to a declaration of an
- * observer of the {@link StartupEvent} - a contextual instance is created and lifecycle callbacks (such as
- * {@link javax.annotation.PostConstruct}) are invoked. In fact, a synthetic observer of the {@link StartupEvent} is generated
- * for each bean annotated with this annotation. Furthermore, {@link #value()} can be used to specify the priority of the
- * generated observer method and thus affect observers ordering.
+ * This annotation can be used to initialize a CDI bean at application startup:
+ * <ul>
+ * <li>If a bean class is annotated then a contextual instance is created and the {@link javax.annotation.PostConstruct}
+ * callbacks are invoked.</li>
+ * <li>If a producer method is annotated then a contextual instance is created, i.e. the producer method is invoked.</li>
+ * <li>If a producer field is annotated then a contextual instance is created, i.e. the producer field is read.</li>
+ * <li>If a non-static non-producer no-args method of a bean class is annotated then a contextual instance is created, the
+ * lifecycle callbacks are invoked and finally the method itself is invoked.</li>
+ * <p>
+ * The behavior is similar to a declaration of a {@link StartupEvent} observer. In fact, a synthetic observer of the
+ * {@link StartupEvent} is generated for each occurence of this annotation.
+ * <p>
+ * Furthermore, {@link #value()} can be used to specify the priority of the generated observer method and thus affects observers
+ * ordering.
  * <p>
  * The contextual instance is destroyed immediately afterwards for {@link Dependent} beans.
  * <p>
@@ -25,7 +34,7 @@
  * <pre>
  * &#064;ApplicationScoped
  * class Bean1 {
- *     void onStart(@Observes StartupEvent event) {
+ *     void onStart(&#064;Observes StartupEvent event) {
  *         // place the logic here
  *     }
  * }
@@ -33,6 +42,20 @@
  * &#064;Startup
  * &#064;ApplicationScoped
  * class Bean2 {
+ *
+ *     &#064;PostConstruct
+ *     void init() {
+ *         // place the logic here
+ *     }
+ * }
+ *
+ * &#064;ApplicationScoped
+ * class Bean3 {
+ *
+ *     &#064;Startup
+ *     void init() {
+ *         // place the logic here
+ *     }
  * }
  * </pre>
  *
diff --git a/extensions/arc/deployment/src/main/java/io/quarkus/arc/deployment/StartupBuildSteps.java b/extensions/arc/deployment/src/main/java/io/quarkus/arc/deployment/StartupBuildSteps.java
index 3fc42d9158fcd..4e08d4f01c182 100644
--- a/extensions/arc/deployment/src/main/java/io/quarkus/arc/deployment/StartupBuildSteps.java
+++ b/extensions/arc/deployment/src/main/java/io/quarkus/arc/deployment/StartupBuildSteps.java
@@ -1,12 +1,20 @@
 package io.quarkus.arc.deployment;
 
+import java.lang.reflect.Modifier;
+import java.util.ArrayList;
+import java.util.Collections;
+import java.util.List;
+
 import javax.enterprise.context.spi.Contextual;
 import javax.enterprise.context.spi.CreationalContext;
+import javax.enterprise.inject.spi.ObserverMethod;
 
 import org.jboss.jandex.AnnotationInstance;
+import org.jboss.jandex.AnnotationTarget;
 import org.jboss.jandex.AnnotationTarget.Kind;
 import org.jboss.jandex.AnnotationValue;
 import org.jboss.jandex.DotName;
+import org.jboss.jandex.MethodInfo;
 
 import io.quarkus.arc.Arc;
 import io.quarkus.arc.ArcContainer;
@@ -19,6 +27,7 @@
 import io.quarkus.arc.processor.BeanInfo;
 import io.quarkus.arc.processor.BuildExtension;
 import io.quarkus.arc.processor.BuiltinScope;
+import io.quarkus.arc.processor.DotNames;
 import io.quarkus.arc.processor.ObserverConfigurator;
 import io.quarkus.deployment.annotations.BuildProducer;
 import io.quarkus.deployment.annotations.BuildStep;
@@ -61,33 +70,62 @@ UnremovableBeanBuildItem unremovableBeans() {
     }
 
     @BuildStep
-    void registerStartupObservers(ObserverRegistrationPhaseBuildItem observerRegistrationPhase,
+    void registerStartupObservers(ObserverRegistrationPhaseBuildItem observerRegistration,
             BuildProducer<ObserverConfiguratorBuildItem> configurators) {
 
-        AnnotationStore annotationStore = observerRegistrationPhase.getContext().get(BuildExtension.Key.ANNOTATION_STORE);
+        AnnotationStore annotationStore = observerRegistration.getContext().get(BuildExtension.Key.ANNOTATION_STORE);
 
-        for (BeanInfo bean : observerRegistrationPhase.getContext().beans().withTarget()) {
-            AnnotationInstance startupAnnotation = annotationStore.getAnnotation(bean.getTarget().get(), STARTUP_NAME);
+        for (BeanInfo bean : observerRegistration.getContext().beans().withTarget()) {
+            // First check if the target is annotated with @Startup
+            // Class for class-based bean, method for producer method, etc.
+            AnnotationTarget target = bean.getTarget().get();
+            AnnotationInstance startupAnnotation = annotationStore.getAnnotation(target, STARTUP_NAME);
             if (startupAnnotation != null) {
-                registerStartupObserver(observerRegistrationPhase, bean, startupAnnotation);
+                String id;
+                if (target.kind() == Kind.METHOD) {
+                    id = target.asMethod().declaringClass().name() + "#" + target.asMethod().toString();
+                } else if (target.kind() == Kind.FIELD) {
+                    id = target.asField().declaringClass().name() + "#" + target.asField().toString();
+                } else {
+                    id = target.asClass().name().toString();
+                }
+                AnnotationValue priority = startupAnnotation.value();
+                registerStartupObserver(observerRegistration, bean, id,
+                        priority != null ? priority.asInt() : ObserverMethod.DEFAULT_PRIORITY, null);
+            }
+
+            List<MethodInfo> startupMethods = Collections.emptyList();
+            if (target.kind() == Kind.CLASS) {
+                // If the target is a class then collect all non-static non-producer no-args methods annotated with @Startup
+                startupMethods = new ArrayList<>();
+                for (MethodInfo method : target.asClass().methods()) {
+                    if (!method.isSynthetic()
+                            && !Modifier.isStatic(method.flags())
+                            && method.parametersCount() == 0
+                            && annotationStore.hasAnnotation(method, STARTUP_NAME)
+                            && !annotationStore.hasAnnotation(method, DotNames.PRODUCES)) {
+                        startupMethods.add(method);
+                    }
+                }
+            }
+            if (!startupMethods.isEmpty()) {
+                for (MethodInfo method : startupMethods) {
+                    AnnotationValue priority = annotationStore.getAnnotation(method, STARTUP_NAME).value();
+                    registerStartupObserver(observerRegistration, bean,
+                            method.declaringClass().name() + "#" + method.toString(),
+                            priority != null ? priority.asInt() : ObserverMethod.DEFAULT_PRIORITY, method);
+                }
             }
         }
     }
 
-    private void registerStartupObserver(ObserverRegistrationPhaseBuildItem observerRegistrationPhase, BeanInfo bean,
-            AnnotationInstance startup) {
-        ObserverConfigurator configurator = observerRegistrationPhase.getContext().configure()
+    private void registerStartupObserver(ObserverRegistrationPhaseBuildItem observerRegistration, BeanInfo bean, String id,
+            int priority, MethodInfo startupMethod) {
+        ObserverConfigurator configurator = observerRegistration.getContext().configure()
                 .beanClass(bean.getBeanClass())
                 .observedType(StartupEvent.class);
-        if (startup.target().kind() == Kind.METHOD) {
-            configurator.id(startup.target().asMethod().toString());
-        } else if (startup.target().kind() == Kind.FIELD) {
-            configurator.id(startup.target().asField().name());
-        }
-        AnnotationValue priority = startup.value();
-        if (priority != null) {
-            configurator.priority(priority.asInt());
-        }
+        configurator.id(id);
+        configurator.priority(priority);
         configurator.notify(mc -> {
             // InjectableBean<Foo> bean = Arc.container().bean("bflmpsvz");
             ResultHandle containerHandle = mc.invokeStaticMethod(ARC_CONTAINER);
@@ -95,24 +133,29 @@ private void registerStartupObserver(ObserverRegistrationPhaseBuildItem observer
                     mc.load(bean.getIdentifier()));
             if (BuiltinScope.DEPENDENT.is(bean.getScope())) {
                 // It does not make a lot of sense to support @Startup dependent beans but it's still a valid use case
-                ResultHandle contextHandle = mc.newInstance(
+                ResultHandle creationalContext = mc.newInstance(
                         MethodDescriptor.ofConstructor(CreationalContextImpl.class, Contextual.class),
                         beanHandle);
                 // Create a dependent instance
-                ResultHandle instanceHandle = mc.invokeInterfaceMethod(CONTEXTUAL_CREATE, beanHandle,
-                        contextHandle);
+                ResultHandle instance = mc.invokeInterfaceMethod(CONTEXTUAL_CREATE, beanHandle,
+                        creationalContext);
+                if (startupMethod != null) {
+                    mc.invokeVirtualMethod(MethodDescriptor.of(startupMethod), instance);
+                }
                 // But destroy the instance immediately
-                mc.invokeInterfaceMethod(CONTEXTUAL_DESTROY, beanHandle, instanceHandle, contextHandle);
+                mc.invokeInterfaceMethod(CONTEXTUAL_DESTROY, beanHandle, instance, creationalContext);
             } else {
                 // Obtains the instance from the context
                 // InstanceHandle<Foo> handle = Arc.container().instance(bean);
                 ResultHandle instanceHandle = mc.invokeInterfaceMethod(ARC_CONTAINER_INSTANCE, containerHandle,
                         beanHandle);
-                if (bean.getScope().isNormal()) {
+                ResultHandle instance = mc.invokeInterfaceMethod(INSTANCE_HANDLE_GET, instanceHandle);
+                if (startupMethod != null) {
+                    mc.invokeVirtualMethod(MethodDescriptor.of(startupMethod), instance);
+                } else if (bean.getScope().isNormal()) {
                     // We need to unwrap the client proxy
                     // ((ClientProxy) handle.get()).arc_contextualInstance();
-                    ResultHandle proxyHandle = mc.checkCast(
-                            mc.invokeInterfaceMethod(INSTANCE_HANDLE_GET, instanceHandle), ClientProxy.class);
+                    ResultHandle proxyHandle = mc.checkCast(instance, ClientProxy.class);
                     mc.invokeInterfaceMethod(CLIENT_PROXY_CONTEXTUAL_INSTANCE, proxyHandle);
                 }
             }
diff --git a/extensions/arc/deployment/src/test/java/io/quarkus/arc/test/startup/StartupAnnotationTest.java b/extensions/arc/deployment/src/test/java/io/quarkus/arc/test/startup/StartupAnnotationTest.java
index b8309310c7e12..85b099dbd5f62 100644
--- a/extensions/arc/deployment/src/test/java/io/quarkus/arc/test/startup/StartupAnnotationTest.java
+++ b/extensions/arc/deployment/src/test/java/io/quarkus/arc/test/startup/StartupAnnotationTest.java
@@ -69,8 +69,8 @@ public void transform(TransformationContext context) {
 
     @Test
     public void testStartup() {
-        // StartMe, SingletonStartMe, ProducerStartMe, DependentStartMe
-        assertEquals(14, LOG.size(), "Unexpected number of log messages: " + LOG);
+        // StartMe, SingletonStartMe, ProducerStartMe, StartupMethods, DependentStartMe
+        assertEquals(17, LOG.size(), "Unexpected number of log messages: " + LOG);
         assertEquals("startMe_c", LOG.get(0));
         assertEquals("startMe_c", LOG.get(1));
         assertEquals("startMe_pc", LOG.get(2));
@@ -82,9 +82,12 @@ public void testStartup() {
         assertEquals("producer_pc", LOG.get(8));
         assertEquals("produce_string", LOG.get(9));
         assertEquals("producer_pd", LOG.get(10));
-        assertEquals("dependent_c", LOG.get(11));
-        assertEquals("dependent_pc", LOG.get(12));
-        assertEquals("dependent_pd", LOG.get(13));
+        assertEquals("startup_pc", LOG.get(11));
+        assertEquals("startup_first", LOG.get(12));
+        assertEquals("startup_second", LOG.get(13));
+        assertEquals("dependent_c", LOG.get(14));
+        assertEquals("dependent_pc", LOG.get(15));
+        assertEquals("dependent_pd", LOG.get(16));
     }
 
     // This component should be started first
@@ -109,7 +112,7 @@ void destroy() {
 
     }
 
-    // @Startup is added by an annotation transformer
+    // @Startup is added by an annotation transformer, the priority is ObserverMethod.DEFAULT_PRIORITY
     @Unremovable // only classes annotated with @Startup are made unremovable
     @Singleton
     static class SingletonStartMe {
@@ -152,14 +155,14 @@ void destroy() {
 
     static class ProducerStartMe {
 
-        @Startup(Integer.MAX_VALUE - 1)
+        @Startup(Integer.MAX_VALUE - 10)
         @Produces
         String produceString() {
             LOG.add("produce_string");
             return "ok";
         }
 
-        @Startup(Integer.MAX_VALUE - 2)
+        @Startup(Integer.MAX_VALUE - 20)
         @Produces
         Long produceLong() {
             LOG.add("produce_long");
@@ -178,4 +181,26 @@ void destroy() {
 
     }
 
+    @Singleton
+    @Unremovable // only classes annotated with @Startup are made unremovable
+    static class StartupMethods {
+
+        @Startup(Integer.MAX_VALUE - 2)
+        String first() {
+            LOG.add("startup_first");
+            return "ok";
+        }
+
+        @Startup(Integer.MAX_VALUE - 1)
+        void second() {
+            LOG.add("startup_second");
+        }
+
+        @PostConstruct
+        void init() {
+            LOG.add("startup_pc");
+        }
+
+    }
+
 }