diff --git a/browser/components/tabbrowser/content/tabbrowser.js b/browser/components/tabbrowser/content/tabbrowser.js
index c3ca2e04f8052..4f3294a768a00 100644
--- a/browser/components/tabbrowser/content/tabbrowser.js
+++ b/browser/components/tabbrowser/content/tabbrowser.js
@@ -1312,6 +1312,7 @@
       if (!this._previewMode) {
         newTab.recordTimeFromUnloadToReload();
         newTab.updateLastAccessed();
+        newTab.removeAttribute("unread");
         oldTab.updateLastAccessed();
         // if this is the foreground window, update the last-seen timestamps.
         if (this.ownerGlobal == BrowserWindowTracker.getTopWindow()) {
@@ -6997,6 +6998,9 @@
 
             this.mTab.setAttribute("bursting", "true");
           }
+
+          if (!this.mTab.selected)
+            this.mTab.setAttribute("unread", "true");
         }
 
         if (this.mTab.hasAttribute("progress")) {