diff --git a/client/gutenberg/extensions/publicize/publicize-gutenberg-plugin.jsx b/client/gutenberg/extensions/publicize/publicize-gutenberg-plugin.jsx
index e81a8296beaaf..5dc686367dbfc 100644
--- a/client/gutenberg/extensions/publicize/publicize-gutenberg-plugin.jsx
+++ b/client/gutenberg/extensions/publicize/publicize-gutenberg-plugin.jsx
@@ -56,7 +56,7 @@ const PluginRender = () => (
 	</Fragment>
 );
 
-registerPlugin( 'a8c/publicize', {
+registerPlugin( 'a8c-publicize', {
 	render: PluginRender
 } );