diff --git a/apps/editing-toolkit/editing-toolkit-plugin/editor-site-launch/src/attach-launch-sidebar.tsx b/apps/editing-toolkit/editing-toolkit-plugin/editor-site-launch/src/attach-launch-sidebar.tsx
index a7026ac9b554ca..6186ffcce0e4ce 100644
--- a/apps/editing-toolkit/editing-toolkit-plugin/editor-site-launch/src/attach-launch-sidebar.tsx
+++ b/apps/editing-toolkit/editing-toolkit-plugin/editor-site-launch/src/attach-launch-sidebar.tsx
@@ -6,6 +6,7 @@ import { useDispatch, useSelect } from '@wordpress/data';
 import { registerPlugin as originalRegisterPlugin, PluginSettings } from '@wordpress/plugins';
 import { doAction, hasAction } from '@wordpress/hooks';
 import { LaunchContext } from '@automattic/launch';
+import { I18nProvider } from '@automattic/react-i18n';
 
 /**
  * Internal dependencies
@@ -41,9 +42,11 @@ registerPlugin( 'a8c-editor-site-launch', {
 		}
 
 		return (
-			<LaunchContext.Provider value={ { siteId: window._currentSiteId } }>
-				<LaunchModal onClose={ closeSidebar } />
-			</LaunchContext.Provider>
+			<I18nProvider>
+				<LaunchContext.Provider value={ { siteId: window._currentSiteId } }>
+					<LaunchModal onClose={ closeSidebar } />
+				</LaunchContext.Provider>
+			</I18nProvider>
 		);
 	},
 } );
diff --git a/apps/editing-toolkit/editing-toolkit-plugin/editor-site-launch/src/launch-menu/index.tsx b/apps/editing-toolkit/editing-toolkit-plugin/editor-site-launch/src/launch-menu/index.tsx
index e76f66f1d7db77..188f659d59bc68 100644
--- a/apps/editing-toolkit/editing-toolkit-plugin/editor-site-launch/src/launch-menu/index.tsx
+++ b/apps/editing-toolkit/editing-toolkit-plugin/editor-site-launch/src/launch-menu/index.tsx
@@ -3,7 +3,7 @@
  */
 import * as React from 'react';
 import { useSelect, useDispatch } from '@wordpress/data';
-import { __ } from '@wordpress/i18n';
+import { useI18n } from '@automattic/react-i18n';
 
 /**
  * Internal dependencies
@@ -19,6 +19,7 @@ interface Props {
 }
 
 const LaunchMenu: React.FunctionComponent< Props > = ( { onMenuItemClick } ) => {
+	const { __ } = useI18n();
 	const { step: currentStep } = useSelect( ( select ) => select( LAUNCH_STORE ).getState() );
 	const LaunchStep = useSelect( ( select ) => select( LAUNCH_STORE ).getLaunchStep() );
 	const LaunchSequence = useSelect( ( select ) => select( LAUNCH_STORE ).getLaunchSequence() );