diff --git a/app/src/main/java/org/mozilla/fenix/FeatureFlags.kt b/app/src/main/java/org/mozilla/fenix/FeatureFlags.kt
index 228ae7fd28e8..1e3374658302 100644
--- a/app/src/main/java/org/mozilla/fenix/FeatureFlags.kt
+++ b/app/src/main/java/org/mozilla/fenix/FeatureFlags.kt
@@ -58,4 +58,9 @@ object FeatureFlags {
      * Enables showing the home screen behind the search dialog
      */
     val showHomeBehindSearch = Config.channel.isNightlyOrDebug
+
+    /**
+     * Enables customizing the home screen
+     */
+    val customizeHome = Config.channel.isNightlyOrDebug
 }
diff --git a/app/src/main/java/org/mozilla/fenix/components/toolbar/BrowserToolbarMenuController.kt b/app/src/main/java/org/mozilla/fenix/components/toolbar/BrowserToolbarMenuController.kt
index aec201d844a4..3abc0642a261 100644
--- a/app/src/main/java/org/mozilla/fenix/components/toolbar/BrowserToolbarMenuController.kt
+++ b/app/src/main/java/org/mozilla/fenix/components/toolbar/BrowserToolbarMenuController.kt
@@ -221,6 +221,10 @@ class DefaultBrowserToolbarMenuController(
                 val directions = BrowserFragmentDirections.actionBrowserFragmentToSettingsFragment()
                 navController.nav(R.id.browserFragment, directions)
             }
+            is ToolbarMenu.Item.CustomizeHome -> browserAnimator.captureEngineViewAndDrawStatically {
+                val directions = BrowserFragmentDirections.actionBrowserFragmentToCustomFragment()
+                navController.nav(R.id.browserFragment, directions)
+            }
             is ToolbarMenu.Item.SyncAccount -> {
                 val directions = when (item.accountState) {
                     AccountState.AUTHENTICATED ->
@@ -384,6 +388,7 @@ class DefaultBrowserToolbarMenuController(
             is ToolbarMenu.Item.Stop -> Event.BrowserMenuItemTapped.Item.STOP
             is ToolbarMenu.Item.Share -> Event.BrowserMenuItemTapped.Item.SHARE
             is ToolbarMenu.Item.Settings -> Event.BrowserMenuItemTapped.Item.SETTINGS
+            is ToolbarMenu.Item.CustomizeHome -> return
             is ToolbarMenu.Item.RequestDesktop ->
                 if (item.isChecked) {
                     Event.BrowserMenuItemTapped.Item.DESKTOP_VIEW_ON
diff --git a/app/src/main/java/org/mozilla/fenix/components/toolbar/DefaultToolbarMenu.kt b/app/src/main/java/org/mozilla/fenix/components/toolbar/DefaultToolbarMenu.kt
index 01e6c28b3373..cc7a90e27f4e 100644
--- a/app/src/main/java/org/mozilla/fenix/components/toolbar/DefaultToolbarMenu.kt
+++ b/app/src/main/java/org/mozilla/fenix/components/toolbar/DefaultToolbarMenu.kt
@@ -34,6 +34,7 @@ import mozilla.components.feature.webcompat.reporter.WebCompatReporterFeature
 import mozilla.components.lib.state.ext.flowScoped
 import mozilla.components.support.ktx.android.content.getColorFromAttr
 import mozilla.components.support.ktx.kotlinx.coroutines.flow.ifAnyChanged
+import org.mozilla.fenix.FeatureFlags
 import org.mozilla.fenix.R
 import org.mozilla.fenix.components.accounts.FenixAccountManager
 import org.mozilla.fenix.experiments.ExperimentBranch
@@ -308,6 +309,14 @@ open class DefaultToolbarMenu(
         onItemTapped.invoke(ToolbarMenu.Item.Settings)
     }
 
+    val customizeHomeItem = BrowserMenuImageText(
+        label = context.getString(R.string.browser_menu_customize_home),
+        imageResource = R.drawable.ic_customize,
+        iconTintColorResource = primaryTextColor()
+    ) {
+        onItemTapped.invoke(ToolbarMenu.Item.CustomizeHome)
+    }
+
     val bookmarksItem = BrowserMenuImageTextCheckboxButton(
         imageResource = R.drawable.ic_bookmarks_menu,
         iconTintColorResource = primaryTextColor(),
@@ -372,6 +381,7 @@ open class DefaultToolbarMenu(
                 addToTopSitesItem,
                 saveToCollectionItem,
                 BrowserMenuDivider(),
+                if (FeatureFlags.customizeHome) customizeHomeItem else null,
                 settingsItem,
                 if (shouldDeleteDataOnQuit) deleteDataOnQuit else null,
                 if (shouldUseBottomToolbar) BrowserMenuDivider() else null,
diff --git a/app/src/main/java/org/mozilla/fenix/components/toolbar/ToolbarMenu.kt b/app/src/main/java/org/mozilla/fenix/components/toolbar/ToolbarMenu.kt
index 8477905b998b..898744839b1b 100644
--- a/app/src/main/java/org/mozilla/fenix/components/toolbar/ToolbarMenu.kt
+++ b/app/src/main/java/org/mozilla/fenix/components/toolbar/ToolbarMenu.kt
@@ -34,6 +34,7 @@ interface ToolbarMenu {
         object History : Item()
         object Downloads : Item()
         object NewTab : Item()
+        object CustomizeHome : Item()
     }
 
     val menuBuilder: BrowserMenuBuilder
diff --git a/app/src/main/java/org/mozilla/fenix/home/HomeFragment.kt b/app/src/main/java/org/mozilla/fenix/home/HomeFragment.kt
index fbe49c5b532e..14d323d49398 100644
--- a/app/src/main/java/org/mozilla/fenix/home/HomeFragment.kt
+++ b/app/src/main/java/org/mozilla/fenix/home/HomeFragment.kt
@@ -853,6 +853,13 @@ class HomeFragment : Fragment() {
                         )
                         requireComponents.analytics.metrics.track(Event.HomeMenuSettingsItemClicked)
                     }
+                    HomeMenu.Item.CustomizeHome -> {
+                        hideOnboardingIfNeeded()
+                        nav(
+                            R.id.homeFragment,
+                            HomeFragmentDirections.actionGlobalCustomizationFragment()
+                        )
+                    }
                     is HomeMenu.Item.SyncAccount -> {
                         hideOnboardingIfNeeded()
                         val directions = when (it.accountState) {
diff --git a/app/src/main/java/org/mozilla/fenix/home/HomeMenu.kt b/app/src/main/java/org/mozilla/fenix/home/HomeMenu.kt
index 9c368ee423df..d63618e43f56 100644
--- a/app/src/main/java/org/mozilla/fenix/home/HomeMenu.kt
+++ b/app/src/main/java/org/mozilla/fenix/home/HomeMenu.kt
@@ -23,6 +23,7 @@ import mozilla.components.concept.sync.AccountObserver
 import mozilla.components.concept.sync.AuthType
 import mozilla.components.concept.sync.OAuthAccount
 import mozilla.components.support.ktx.android.content.getColorFromAttr
+import org.mozilla.fenix.FeatureFlags
 import org.mozilla.fenix.R
 import org.mozilla.fenix.components.accounts.AccountState
 import org.mozilla.fenix.components.accounts.FenixAccountManager
@@ -49,6 +50,7 @@ class HomeMenu(
         data class SyncAccount(val accountState: AccountState) : Item()
         object WhatsNew : Item()
         object Help : Item()
+        object CustomizeHome : Item()
         object Settings : Item()
         object Quit : Item()
         object ReconnectSync : Item()
@@ -167,6 +169,14 @@ class HomeMenu(
             onItemTapped.invoke(Item.Help)
         }
 
+        val customizeHomeItem = BrowserMenuImageText(
+            context.getString(R.string.browser_menu_customize_home),
+            R.drawable.ic_customize,
+            primaryTextColor
+        ) {
+            onItemTapped.invoke(Item.CustomizeHome)
+        }
+
         // Use nimbus to set the icon and title.
         val variables = experiments.getVariables(FeatureId.NIMBUS_VALIDATION)
         val settingsItem = BrowserMenuImageText(
@@ -200,6 +210,7 @@ class HomeMenu(
             BrowserMenuDivider(),
             whatsNewItem,
             helpItem,
+            if (FeatureFlags.customizeHome) customizeHomeItem else null,
             settingsItem,
             if (settings.shouldDeleteBrowsingDataOnQuit) quitItem else null
         ).also { items ->
diff --git a/app/src/main/res/navigation/nav_graph.xml b/app/src/main/res/navigation/nav_graph.xml
index d29b594d0c16..034501146855 100644
--- a/app/src/main/res/navigation/nav_graph.xml
+++ b/app/src/main/res/navigation/nav_graph.xml
@@ -57,6 +57,9 @@
     <action
         android:id="@+id/action_global_settingsFragment"
         app:destination="@id/settingsFragment" />
+    <action
+        android:id="@+id/action_global_customizationFragment"
+        app:destination="@id/customizationFragment" />
     <action
         android:id="@+id/action_global_privateBrowsingFragment"
         app:destination="@id/privateBrowsingFragment" />
@@ -199,6 +202,9 @@
         <action
             android:id="@+id/action_browserFragment_to_settingsFragment"
             app:destination="@id/settingsFragment" />
+        <action
+            android:id="@+id/action_browserFragment_to_customFragment"
+            app:destination="@id/customizationFragment" />
         <action
             android:id="@+id/action_browserFragment_to_createShortcutFragment"
             app:destination="@id/createShortcutFragment" />
diff --git a/app/src/main/res/values/strings.xml b/app/src/main/res/values/strings.xml
index 02848fb22053..53d30b8a10f8 100644
--- a/app/src/main/res/values/strings.xml
+++ b/app/src/main/res/values/strings.xml
@@ -194,7 +194,8 @@
     <string name="browser_menu_add">Add</string>
     <!-- Browser menu label for editing a bookmark -->
     <string name="browser_menu_edit">Edit</string>
-
+    <!-- Browser menu button that opens the Customize menu -->
+    <string name="browser_menu_customize_home">Customize home</string>
     <!-- Browser Toolbar -->
     <!-- Content description for the Home screen button on the browser toolbar -->
     <string name="browser_toolbar_home">Home screen</string>
diff --git a/app/src/test/java/org/mozilla/fenix/components/toolbar/DefaultBrowserToolbarMenuControllerTest.kt b/app/src/test/java/org/mozilla/fenix/components/toolbar/DefaultBrowserToolbarMenuControllerTest.kt
index de3e419c8fcc..4b5a70364c9a 100644
--- a/app/src/test/java/org/mozilla/fenix/components/toolbar/DefaultBrowserToolbarMenuControllerTest.kt
+++ b/app/src/test/java/org/mozilla/fenix/components/toolbar/DefaultBrowserToolbarMenuControllerTest.kt
@@ -337,6 +337,18 @@ class DefaultBrowserToolbarMenuControllerTest {
         verify { navController.navigate(directions, null) }
     }
 
+    @Test
+    fun `WHEN CustomizeHome menu item is pressed THEN menu item is handled`() = runBlockingTest {
+        val item = ToolbarMenu.Item.CustomizeHome
+
+        val controller = createController(scope = this, store = browserStore)
+        controller.handleToolbarItemInteraction(item)
+
+        val directions = BrowserFragmentDirections.actionBrowserFragmentToCustomFragment()
+
+        verify { navController.navigate(directions, null) }
+    }
+
     @Test
     fun `WHEN bookmark menu item is pressed THEN navigate to bookmarks page`() = runBlockingTest {
         val item = ToolbarMenu.Item.Bookmarks