diff --git a/docs/rules/attribute-names.md b/docs/rules/attribute-names.md
index f65e4c3..bcffeff 100644
--- a/docs/rules/attribute-names.md
+++ b/docs/rules/attribute-names.md
@@ -4,7 +4,7 @@ Attributes are always treated lowercase, but it is common to have camelCase
 property names. In these situations, an explicit lowercase attribute should
 be supplied.
 
-Further, camelCase names should ideally be exposed as snake-case attributes.
+Further, camelCase names should ideally be exposed as kebab-case attributes.
 
 ## Rule Details
 
@@ -33,6 +33,56 @@ The following patterns are not warnings:
 @property({attribute: 'camel-case-name'})
 camelCaseName: string;
 
+@property({attribute: 'camel-case-other-name'})
+camelCaseName: string;
+
+@property()
+lower: string;
+```
+
+## Options
+
+### `convention`
+
+You can specify a `convention` to enforce a particular naming convention
+on element attributes.
+
+The available values are:
+
+- `none` (default, no convention is enforced)
+- `kebab`
+- `snake`
+
+For example for a property named `camelCaseProp`, expected attribute names are:
+
+| Convention | Attribute            |
+|------------|----------------------|
+| none       | any lower case value |
+| kebab      | camel-case-prop      |
+| snake      | camel_case_prop      |
+
+The following patterns are considered warnings with `{"convention": "kebab"}`
+specified:
+
+```ts
+// Should have an attribute set to `camel-case-name`
+@property() camelCaseName: string;
+
+// Attribute should match the property name when a convention is set
+@property({attribute: 'camel-case-other-name'})
+camelCaseName: string;
+```
+
+The following patterns are not warnings with `{"convention": "kebab"}`
+specified:
+
+```ts
+@property({attribute: 'camel-case-name'})
+camelCaseName: string;
+
+@property({attribute: false})
+camelCaseName: string;
+
 @property()
 lower: string;
 ```
diff --git a/src/rules/attribute-names.ts b/src/rules/attribute-names.ts
index 70277d1..aab2800 100644
--- a/src/rules/attribute-names.ts
+++ b/src/rules/attribute-names.ts
@@ -5,7 +5,7 @@
 
 import {Rule} from 'eslint';
 import * as ESTree from 'estree';
-import {getPropertyMap, isLitClass} from '../util';
+import {getPropertyMap, isLitClass, toKebabCase, toSnakeCase} from '../util';
 
 //------------------------------------------------------------------------------
 // Rule Definition
@@ -18,7 +18,15 @@ const rule: Rule.RuleModule = {
       recommended: true,
       url: 'https://github.com/43081j/eslint-plugin-lit/blob/master/docs/rules/attribute-names.md'
     },
-    schema: [],
+    schema: [
+      {
+        type: 'object',
+        properties: {
+          convention: {type: 'string', enum: ['none', 'kebab', 'snake']}
+        },
+        additionalProperties: false
+      }
+    ],
     messages: {
       casedAttribute:
         'Attributes are case-insensitive and therefore should be ' +
@@ -26,11 +34,16 @@ const rule: Rule.RuleModule = {
       casedPropertyWithoutAttribute:
         'Property has non-lowercase casing but no attribute. It should ' +
         'instead have an explicit `attribute` set to the lower case ' +
-        'name (usually snake-case)'
+        'name (usually snake-case)',
+      casedAttributeConvention:
+        'Attribute should be property name written in {{convention}} ' +
+        'as "{{name}}"'
     }
   },
 
   create(context): Rule.RuleListener {
+    const convention = context.options[0]?.convention ?? 'none';
+
     return {
       ClassDeclaration: (node: ESTree.Class): void => {
         if (isLitClass(node)) {
@@ -57,6 +70,35 @@ const rule: Rule.RuleModule = {
                   node: propConfig.expr ?? propConfig.key,
                   messageId: 'casedAttribute'
                 });
+              } else if (convention !== 'none') {
+                let conventionName;
+                let expectedAttributeName;
+
+                switch (convention) {
+                  case 'snake':
+                    conventionName = 'snake_case';
+                    expectedAttributeName = toSnakeCase(prop);
+                    break;
+                  case 'kebab':
+                    conventionName = 'kebab-case';
+                    expectedAttributeName = toKebabCase(prop);
+                    break;
+                }
+
+                if (
+                  expectedAttributeName &&
+                  conventionName &&
+                  propConfig.attributeName !== expectedAttributeName
+                ) {
+                  context.report({
+                    node: propConfig.expr ?? propConfig.key,
+                    messageId: 'casedAttributeConvention',
+                    data: {
+                      convention: conventionName,
+                      name: expectedAttributeName
+                    }
+                  });
+                }
               }
             }
           }
diff --git a/src/test/rules/attribute-names_test.ts b/src/test/rules/attribute-names_test.ts
index 80ee3f3..36fe4c3 100644
--- a/src/test/rules/attribute-names_test.ts
+++ b/src/test/rules/attribute-names_test.ts
@@ -52,6 +52,76 @@ ruleTester.run('attribute-names', rule, {
         };
       }
     }`,
+    {
+      code: `class Foo extends LitElement {
+        static get properties() {
+          return {
+            camelCase: {type: String, attribute: 'camel-case'}
+          };
+        }
+      }`,
+      options: [{convention: 'kebab'}]
+    },
+    {
+      code: `class Foo extends LitElement {
+        static get properties() {
+          return {
+            camelCase: {type: String, attribute: false}
+          };
+        }
+      }`,
+      options: [{convention: 'kebab'}]
+    },
+    {
+      code: `class Foo extends LitElement {
+        static get properties() {
+          return {
+            camelCase: {type: String, attribute: 'camelcase'}
+          };
+        }
+      }`,
+      options: [{convention: 'none'}]
+    },
+    {
+      code: `class Foo extends LitElement {
+        static get properties() {
+          return {
+            camelCase: {type: String, attribute: 'camel-case'}
+          };
+        }
+      }`,
+      options: [{convention: 'none'}]
+    },
+    {
+      code: `class Foo extends LitElement {
+        static get properties() {
+          return {
+            camelCase: {type: String, attribute: false}
+          };
+        }
+      }`,
+      options: [{convention: 'none'}]
+    },
+    {
+      code: `class Foo extends LitElement {
+        static get properties() {
+          return {
+            camelCase: {type: String, attribute: 'camel_case'}
+          };
+        }
+      }`,
+      options: [{convention: 'snake'}]
+    },
+    {
+      code: `class Foo extends LitElement {
+        static get properties() {
+          return {
+            camelCase: {type: String, attribute: false}
+          };
+        }
+      }`,
+      options: [{convention: 'snake'}]
+    },
     {
       code: `class Foo extends LitElement {
         @property({ type: String })
@@ -95,6 +165,127 @@ ruleTester.run('attribute-names', rule, {
         }
       ]
     },
+    {
+      code: `class Foo extends LitElement {
+        static get properties() {
+          return {
+            camelCase: {type: String}
+          };
+        }
+      }`,
+      options: [{convention: 'kebab'}],
+      errors: [
+        {
+          line: 4,
+          column: 13,
+          messageId: 'casedPropertyWithoutAttribute'
+        }
+      ]
+    },
+    {
+      code: `class Foo extends LitElement {
+        static get properties() {
+          return {
+            camelCase: {type: String, attribute: 'stillCamelCase'}
+          };
+        }
+      }`,
+      options: [{convention: 'kebab'}],
+      errors: [
+        {
+          line: 4,
+          column: 24,
+          messageId: 'casedAttribute'
+        }
+      ]
+    },
+    {
+      code: `class Foo extends LitElement {
+        static get properties() {
+          return {
+            camelCase: {type: String, attribute: 'wrong-name'}
+          };
+        }
+      }`,
+      options: [{convention: 'kebab'}],
+      errors: [
+        {
+          line: 4,
+          column: 24,
+          messageId: 'casedAttributeConvention',
+          data: {convention: 'kebab-case', name: 'camel-case'}
+        }
+      ]
+    },
+    {
+      code: `class Foo extends LitElement {
+        static get properties() {
+          return {
+            camelCase: {type: String}
+          };
+        }
+      }`,
+      options: [{convention: 'none'}],
+      errors: [
+        {
+          line: 4,
+          column: 13,
+          messageId: 'casedPropertyWithoutAttribute'
+        }
+      ]
+    },
+    {
+      code: `class Foo extends LitElement {
+        static get properties() {
+          return {
+            camelCase: {type: String, attribute: 'camelCase'}
+          };
+        }
+      }`,
+      options: [{convention: 'none'}],
+      errors: [
+        {
+          line: 4,
+          column: 24,
+          messageId: 'casedAttribute'
+        }
+      ]
+    },
+    {
+      code: `class Foo extends LitElement {
+        static get properties() {
+          return {
+            camelCase: {type: String}
+          };
+        }
+      }`,
+      options: [{convention: 'snake'}],
+      errors: [
+        {
+          line: 4,
+          column: 13,
+          messageId: 'casedPropertyWithoutAttribute'
+        }
+      ]
+    },
+    {
+      code: `class Foo extends LitElement {
+        static get properties() {
+          return {
+            camelCase: {type: String, attribute: 'wrong-name'}
+          };
+        }
+      }`,
+      options: [{convention: 'snake'}],
+      errors: [
+        {
+          line: 4,
+          column: 24,
+          messageId: 'casedAttributeConvention',
+          data: {convention: 'snake_case', name: 'camel_case'}
+        }
+      ]
+    },
     {
       code: `class Foo extends LitElement {
         static get properties() {
diff --git a/src/util.ts b/src/util.ts
index 88e81c8..65527e9 100644
--- a/src/util.ts
+++ b/src/util.ts
@@ -327,3 +327,23 @@ export function templateExpressionToHtml(
 
   return html;
 }
+
+/**
+ * Converts a camelCase string to snake_case string
+ *
+ * @param {string} camelCaseStr String to convert
+ * @return {string}
+ */
+export function toSnakeCase(camelCaseStr: string): string {
+  return camelCaseStr.replace(/[A-Z]/g, (m) => '_' + m.toLowerCase());
+}
+
+/**
+ * Converts a camelCase string to kebab-case string
+ *
+ * @param {string} camelCaseStr String to convert
+ * @return {string}
+ */
+export function toKebabCase(camelCaseStr: string): string {
+  return camelCaseStr.replace(/[A-Z]/g, (m) => '-' + m.toLowerCase());
+}