diff --git a/modules/criteoBidAdapter.js b/modules/criteoBidAdapter.js
index a700ab5f900..0007cc6a09c 100644
--- a/modules/criteoBidAdapter.js
+++ b/modules/criteoBidAdapter.js
@@ -7,7 +7,7 @@ import * as utils from '../src/utils';
 import find from 'core-js/library/fn/array/find';
 import { verify } from 'criteo-direct-rsa-validate/build/verify';
 
-export const ADAPTER_VERSION = 24;
+export const ADAPTER_VERSION = 25;
 const BIDDER_CODE = 'criteo';
 const CDB_ENDPOINT = 'https://bidder.criteo.com/cdb';
 const CRITEO_VENDOR_ID = 91;
@@ -290,6 +290,9 @@ function buildCdbRequest(context, bidRequests, bidderRequest) {
       request.gdprConsent.consentData = bidderRequest.gdprConsent.consentString;
     }
   }
+  if (bidderRequest && bidderRequest.uspConsent) {
+    request.user.uspIab = bidderRequest.uspConsent;
+  }
   return request;
 }
 
diff --git a/test/spec/modules/criteoBidAdapter_spec.js b/test/spec/modules/criteoBidAdapter_spec.js
index 2294cf95927..9ba1c38ab73 100755
--- a/test/spec/modules/criteoBidAdapter_spec.js
+++ b/test/spec/modules/criteoBidAdapter_spec.js
@@ -553,6 +553,49 @@ describe('The Criteo bidding adapter', function () {
       expect(ortbRequest.gdprConsent.consentGiven).to.equal(undefined);
     });
 
+    it('should properly build a request with ccpa consent field', function () {
+      const bidRequests = [
+        {
+          bidder: 'criteo',
+          adUnitCode: 'bid-123',
+          transactionId: 'transaction-123',
+          sizes: [[728, 90]],
+          params: {
+            zoneId: 123,
+          },
+        },
+      ];
+      const bidderRequest = {
+        timeout: 3000,
+        uspConsent: '1YNY',
+      };
+
+      const request = spec.buildRequests(bidRequests, bidderRequest);
+      expect(request.data.user).to.not.be.null;
+      expect(request.data.user.uspIab).to.equal('1YNY');
+    });
+
+    it('should properly build a request with if ccpa consent field is not provided', function () {
+      const bidRequests = [
+        {
+          bidder: 'criteo',
+          adUnitCode: 'bid-123',
+          transactionId: 'transaction-123',
+          sizes: [[728, 90]],
+          params: {
+            zoneId: 123,
+          },
+        },
+      ];
+      const bidderRequest = {
+        timeout: 3000
+      };
+
+      const request = spec.buildRequests(bidRequests, bidderRequest);
+      expect(request.data.user).to.not.be.null;
+      expect(request.data.user.uspIab).to.equal(undefined);
+    });
+
     it('should properly build a video request', function () {
       const bidRequests = [
         {