diff --git a/lib/ansible/modules/cloud/amazon/ec2.py b/lib/ansible/modules/cloud/amazon/ec2.py
index e75d7e371931e0..41f8b92eae1c9e 100644
--- a/lib/ansible/modules/cloud/amazon/ec2.py
+++ b/lib/ansible/modules/cloud/amazon/ec2.py
@@ -576,6 +576,7 @@
 from ansible.module_utils.ec2 import get_aws_connection_info, ec2_argument_spec, ec2_connect
 from ansible.module_utils.six import get_function_code, string_types
 from ansible.module_utils._text import to_bytes, to_text
+from ansible.module_utils.cloud import CloudRetry
 
 try:
     import boto.ec2
@@ -588,6 +589,20 @@
     HAS_BOTO = False
 
 
+class EC2Retry(CloudRetry):
+    base_class = boto.exception.BotoServerError
+
+    @staticmethod
+    def status_code_from_exception(e):
+        return [e.error_code, e.error_message]
+
+    @staticmethod
+    def found(rc, catch_extra_error_codes=None):
+        if rc[0] == 'InvalidParameterValue' and 'iamInstanceProfile.name is invalid' in rc[1]:
+            return True
+
+        return False
+
 def find_running_instances_by_count_tag(module, ec2, vpc, count_tag, zone=None):
 
     # get reservations for instances that match tag(s) and are in the desired state
@@ -959,6 +974,9 @@ def enforce_count(module, ec2, vpc):
 
     return (all_instances, instance_dict_array, changed_instance_ids, changed)
 
+@EC2Retry.backoff(tries=3, delay=5, backoff=2.0)
+def run_instances(ec2, **params):
+    return ec2.run_instances(**params)
 
 def create_instances(module, ec2, vpc, override_count=None):
     """
@@ -1165,7 +1183,7 @@ def create_instances(module, ec2, vpc, override_count=None):
                 params['instance_initiated_shutdown_behavior'] = instance_initiated_shutdown_behavior or 'stop'
 
                 try:
-                    res = ec2.run_instances(**params)
+                    res = run_instances(ec2, **params)
                 except boto.exception.EC2ResponseError as e:
                     if (params['instance_initiated_shutdown_behavior'] != 'terminate' and
                             "InvalidParameterCombination" == e.error_code):